Pets · Metro area · California
Pet grooming and boarding businesses in the Salinas, CA metro area
The pet grooming and boarding businesses in the Salinas, CA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #24 of 386 scored metro areas
#11 of 25 scored metro areas based in California
- Listings
- 32
- 0 chain locations (0%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $146.9M
- On pets · $1,109 a household
- Spending per listing
- $4.6M
- 80% above the U.S.
- Listings per 10k households
- 2.4
- 33% below the U.S.
- Population, 2025
- 433,729
- −1.5% since 2020
See the pet grooming and boarding businesses around any address in the Salinas metro area
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet grooming and boarding businesses, the Salinas metro area has a Groundwork market score of 76 (high): #24 of 386 scored metro areas and #11 of 25 scored metro areas based in California. That puts it in the top 10% of metro areas for pet grooming and boarding businesses.
As of September 2026, map listings count 32 pet grooming and boarding businesses in the Salinas metro area. None of them are chain locations, against 9% across the U.S. That comes to 2.4 for every 10,000 households, 33% below the U.S. rate of 3.6.
Household spending on pets in the Salinas metro area comes to about $146.9M a year: $1,109 per household, 22% above the U.S. average. That works out to $4.6M per business, 80% above the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.
The official count of businesses with payroll classed as pet care (except veterinary) in the Salinas metro area was 16 in 2023. That is one for every 8,281 households, against one for every 5,057 across the U.S. Population estimates show the Salinas metro area declined 1.5% from 2020 to 2025, against +3.1% for the U.S.
How the Salinas metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salinas metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.4 | 3.0 | 3.6 |
| Spending per listing | $4.6M | $3.8M | $2.5M |
| Households per official establishment | 8,281 | 5,229 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +21.4% | +25.2% |
| Population growth, 2020–2025 | −1.5% | −0.4% | +3.1% |
| Spending per household on pets | $1,109 | $1,149 | $909 |
| Median household income | $97,230 | $99,122 | $80,734 |
| Groundwork market score | 76 | 69 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 117
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 320 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care (except veterinary) in the Salinas metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salinas metro area
- Population, 2025 estimate
- 433,729−1.5% since 2020
- Households
- 132,489
- Median age
- 36.7
- Homes lived in by their owners
- 52%
- Vehicles per household
- 2.1
- Land area
- 3,282 sq. mi.
- People per square mile
- 133
- Median household income
- $97,230+36.9% vs. 2015–2019, before inflation
- Average household income
- $131,514
- Median home value
- $781,000
- Jobs located here
- 167,373
- Daytime population
- 429,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salinas metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across California
Every California market ranked →The highest-scoring metro areas in California for pet grooming and boarding businesses, numbered among those based in California, with the Salinas metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 91 | 51 | 2.1 | $5.2M | +5.5% | #1 of 386 |
| 2Sacramento-Roseville-Folsom, CA | 83 | 244 | 2.8 | $4M | +3.2% | #4 of 386 |
| 3Fresno, CA | 82 | 86 | 2.3 | $4.1M | +3.2% | #6 of 386 |
| 4Bakersfield-Delano, CA | 80 | 73 | 2.6 | $3.6M | +2.3% | #7 of 386 |
| 5Merced, CA | 80 | 24 | 2.8 | $3.1M | +5.1% | #9 of 386 |
| 6San Jose-Sunnyvale-Santa Clara, CA | 79 | 162 | 2.4 | $6.2M | −0.6% | #10 of 386 |
| 7Riverside-San Bernardino-Ontario, CA | 79 | 436 | 3.0 | $3.5M | +3.5% | #12 of 386 |
| 8Visalia, CA | 79 | 38 | 2.7 | $3.4M | +2.4% | #13 of 386 |
| 9Vallejo, CA | 78 | 49 | 3.1 | $3.6M | +0.6% | #18 of 386 |
| 10Yuba City, CA | 77 | 22 | 3.6 | $2.7M | +3.3% | #23 of 386 |
| 11Salinas, CA | 76 | 32 | 2.4 | $4.6M | −1.5% | #24 of 386 |
Other business types in the Salinas metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses63
- Veterinarians50
- Pet grooming and boarding76
- Pet stores55
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in the Salinas, CA metro area?
The Salinas metro area has 32 pet grooming and boarding businesses on map listings as of September 2026. None of them are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 16 businesses with payroll classed as pet care (except veterinary) in 2023.
How much do households in the Salinas, CA metro area spend on pets?
About $146.9M a year, or $1,109 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 32 pet grooming and boarding businesses on map listings, it comes to $4.6M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 132,489 households in the Salinas metro area and national spending patterns by income.
How does the Salinas, CA metro area compare with the U.S. for pet grooming and boarding businesses?
The Salinas metro area has 2.4 pet grooming and boarding businesses per 10,000 households, 33% below the U.S. rate of 3.6. Spending per business is $4.6M, 80% above the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, the Salinas metro area would have about 58, against 32 on map listings. There is one business with payroll in the industry for every 8,281 households, against one for every 5,057 across the U.S.
How fast is the Salinas, CA metro area growing?
Population estimates put the Salinas metro area at 433,729 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 132,489 households. The median household income in the Salinas metro area is $97,230 a year, 20% above the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salinas metro area scores 76 for pet grooming and boarding businesses (high), #24 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salinas metro area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Salinas metro area
Screening a site or an acquisition in the Salinas metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.