Home services · Metro area · California
Home repair companies in the Salinas, CA metro area
How the Salinas, CA metro area compares with other metro areas and the U.S. for home repair companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #176 of 387 scored metro areas
#20 of 25 scored metro areas based in California
- Listings
- 146
- 5 chain locations (3%)
- Official establishments
- 303
- +9.0% since 2019
- Household spending a year
- $416.3M
- On home repairs, maintenance and insurance · $3,142 a household
- Spending per listing
- $2.9M
- 17% above the U.S.
- Listings per 10k households
- 11.0
- 11% below the U.S.
- Population, 2025
- 433,729
- −1.5% since 2020
See the home repair companies around any address in the Salinas metro area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Salinas metro area spend about $416.3M a year on home repairs, maintenance and insurance, or $3,142 per household, 4% above the U.S. average. That works out to $2.9M per company, 17% above the U.S. figure of $2.4M.
There are 146 home repair companies on map listings in the Salinas metro area as of September 2026. 5 of them (3%) are chain locations, against 4% across the U.S. That is 11.0 per 10,000 households, 11% below the U.S. rate of 12.4.
Official counts show 303 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in the Salinas metro area in 2023, up 9.0% from 2019. That is one for every 437 households, against one for every 587 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $725K have gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Salinas metro area.
Population estimates put the population change in the Salinas metro area from 2020 to 2025 at −1.5%, against +3.1% for the U.S. For home repair companies, the Salinas metro area has a Groundwork market score of 52 (upper middle): #176 of 387 scored metro areas and #20 of 25 scored metro areas based in California.
How the Salinas metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salinas metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.0 | 10.5 | 12.4 |
| Spending per listing | $2.9M | $3.1M | $2.4M |
| Households per official establishment | 437 | 547 | 587 |
| Official establishment growth, 2019–2023 | +9.0% | +12.2% | +9.6% |
| Population growth, 2020–2025 | −1.5% | −0.4% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $3,142 | $3,240 | $3,018 |
| Median household income | $97,230 | $99,122 | $80,734 |
| Groundwork market score | 52 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 303+9.0% over the period
- Employees, 2023
- 1,793
- Annual payroll, 2023
- $130.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1465 chain locations
- Listings at the U.S. rate for this spending
- 171The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $725K
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Salinas metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salinas metro area
- Population, 2025 estimate
- 433,729−1.5% since 2020
- Households
- 132,489
- Median age
- 36.7
- Homes lived in by their owners
- 52%
- Vehicles per household
- 2.1
- Land area
- 3,282 sq. mi.
- People per square mile
- 133
- Median household income
- $97,230+36.9% vs. 2015–2019, before inflation
- Average household income
- $131,514
- Median home value
- $781,000
- Jobs located here
- 167,373
- Daytime population
- 429,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salinas metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across California
Every California market ranked →The highest-scoring metro areas in California for home repair companies, numbered among those based in California, with the Salinas metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 76 | 225 | 9.2 | $3.3M | +5.5% | #14 of 387 |
| 2Merced, CA | 73 | 62 | 7.2 | $3.6M | +5.1% | #22 of 387 |
| 3Hanford-Corcoran, CA | 70 | 28 | 6.4 | $4.2M | +1.0% | #35 of 387 |
| 4Vallejo, CA | 70 | 142 | 9.0 | $3.5M | +0.6% | #37 of 387 |
| 5San Francisco-Oakland-Fremont, CA | 69 | 1,584 | 9.1 | $4.2M | −2.4% | #45 of 387 |
| 6San Jose-Sunnyvale-Santa Clara, CA | 67 | 689 | 10.1 | $4.1M | −0.6% | #56 of 387 |
| 7Visalia, CA | 66 | 121 | 8.5 | $3.2M | +2.4% | #62 of 387 |
| 8Sacramento-Roseville-Folsom, CA | 66 | 960 | 10.9 | $2.9M | +3.2% | #64 of 387 |
| 9Fresno, CA | 65 | 326 | 8.8 | $3.1M | +3.2% | #68 of 387 |
| 10Yuba City, CA | 64 | 50 | 8.1 | $3.4M | +3.3% | #78 of 387 |
| 20Salinas, CA | 52 | 146 | 11.0 | $2.9M | −1.5% | #176 of 387 |
Other business types in the Salinas metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades52
- HVAC and plumbing51
- Electricians42
- Roofing and gutters54
- Lawn, cleaning and pest control39
- Landscaping and lawn care43
- House cleaning30
- Pest control47
Real estate
Funeral services
Questions
How many home repair companies are in the Salinas, CA metro area?
As of September 2026, map listings count 146 home repair companies in the Salinas metro area. 5 of them (3%) are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 303 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, up 9.0% from 2019.
How much do households in the Salinas, CA metro area spend on home repairs, maintenance and insurance?
About $416.3M a year, or $3,142 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 146 home repair companies on map listings, it comes to $2.9M per company. It is estimated from the incomes of the 132,489 households in the Salinas metro area and national spending patterns by income.
How does the Salinas, CA metro area compare with the U.S. for home repair companies?
The Salinas metro area has 11.0 home repair companies per 10,000 households, 11% below the U.S. rate of 12.4. Spending per company is $2.9M, 17% above the U.S. figure of $2.4M. At the U.S. ratio of home repair companies to household spending, the Salinas metro area would have about 171, against 146 on map listings. There is one business with payroll in the industry for every 437 households, against one for every 587 across the U.S. The official count rose 9.0% from 2019 to 2023, against +9.6% for the U.S.
How fast is the Salinas, CA metro area growing?
Population estimates put the Salinas metro area at 433,729 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 132,489 households. The median household income in the Salinas metro area is $97,230 a year, 20% above the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salinas metro area scores 52 for home repair companies (upper middle), #176 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salinas metro area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Salinas metro area
Screening a site or an acquisition in the Salinas metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.