Auto · County · California
Insurance agencies in Imperial County, CA
How Imperial County, CA compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,813 of 2,272 scored counties
#48 of 53 scored counties in California
- Listings
- 101
- 27 chain locations (27%)
- Official establishments
- 58
- +7.4% since 2019
- Household spending a year
- $96.1M
- On vehicle insurance · $1,936 a household
- Spending per listing
- $952K
- 24% below the U.S.
- Listings per 10k households
- 20.3
- 30% above the U.S.
- Population, 2025
- 181,411
- +1.1% since 2020
See the insurance agencies around any address in Imperial County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Imperial County has a Groundwork market score of 30 (lower middle): #1,813 of 2,272 scored counties and #48 of 53 scored counties in California. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 101 insurance agencies in Imperial County. Chain locations make up 27% of them, against 21% across the U.S. That comes to 20.3 for every 10,000 households, 30% above the U.S. rate of 15.6.
Households in Imperial County spend about $96.1M a year on vehicle insurance, or $1,936 per household, in line with the U.S. average. That works out to $952K per agency, 24% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Imperial County was 58 in 2023, up 7.4% from 2019. That is one for every 856 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of Imperial County grew 1.1%, slower than the U.S. (+3.1%).
How Imperial County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Imperial County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.3 | 17.2 | 15.6 |
| Spending per listing | $952K | $1.1M | $1.3M |
| Households per official establishment | 856 | 973 | 966 |
| Official establishment growth, 2019–2023 | +7.4% | −4.0% | −1.0% |
| Population growth, 2020–2025 | +1.1% | −0.4% | +3.1% |
| Spending per household on vehicle insurance | $1,936 | $1,926 | $1,957 |
| Median household income | $57,681 | $99,122 | $80,734 |
| Groundwork market score | 30 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 54 → 58+7.4% over the period
- Employees, 2023
- 193
- Annual payroll, 2023
- $10.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10127 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Imperial County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Imperial County
- Population, 2025 estimate
- 181,411+1.1% since 2020
- Households
- 49,644
- Median age
- 33.6
- Homes lived in by their owners
- 57%
- Vehicles per household
- 2.0
- Land area
- 4,176 sq. mi.
- People per square mile
- 43
- Median household income
- $57,681+21.1% vs. 2015–2019, before inflation
- Average household income
- $79,363
- Median home value
- $309,600
- Jobs located here
- 63,081
- Daytime population
- 165,766Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Imperial County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across California
Every California market ranked →The highest-scoring counties in California for insurance agencies, numbered among those based in California, with Imperial County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 87 | 10 | 3.5 | $5.9M | +8.2% | #92 of 2,272 |
| 2Calaveras County, CA | 81 | 13 | 7.1 | $3.3M | +2.8% | #194 of 2,272 |
| 3San Benito County, CA | 73 | 25 | 12.2 | $2M | +8.6% | #393 of 2,272 |
| 4Lake County, CA | 72 | 17 | 6.3 | $3.3M | −0.6% | #407 of 2,272 |
| 5Merced County, CA | 71 | 87 | 10.1 | $2M | +5.1% | #439 of 2,272 |
| 6Yolo County, CA | 69 | 73 | 9.5 | $2M | +3.1% | #502 of 2,272 |
| 7Amador County, CA | 66 | 18 | 11.2 | $1.9M | +3.2% | #590 of 2,272 |
| 8Inyo County, CA | 65 | 5 | 6.2 | $3.1M | −4.4% | #605 of 2,272 |
| 9Colusa County, CA | 65 | 6 | 8.0 | $2.7M | −0.1% | #609 of 2,272 |
| 10Tehama County, CA | 64 | 20 | 8.1 | $2.5M | −1.7% | #643 of 2,272 |
| 48Imperial County, CA | 30 | 101 | 20.3 | $952K | +1.1% | #1,813 of 2,272 |
Other business types in Imperial County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Imperial County, CA?
There are 101 insurance agencies on map listings in Imperial County as of September 2026. 27 of them (27%) are chain locations. The listings count insurance agencies. Official counts show 58 businesses with payroll classed as insurance agencies and brokerages in 2023, up 7.4% from 2019.
How much do households in Imperial County, CA spend on vehicle insurance?
About $96.1M a year, or $1,936 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 101 insurance agencies on map listings, it comes to $952K per agency. It is estimated from the incomes of the 49,644 households in Imperial County and national spending patterns by income.
How does Imperial County, CA compare with the U.S. for insurance agencies?
Imperial County has 20.3 insurance agencies per 10,000 households, 30% above the U.S. rate of 15.6. Spending per agency is $952K, 24% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Imperial County would have about 77, against 101 on map listings. There is one business with payroll in the industry for every 856 households, against one for every 966 across the U.S. The official count rose 7.4% from 2019 to 2023, against −1.0% for the U.S.
How fast is Imperial County, CA growing?
Population estimates put Imperial County at 181,411 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 49,644 households. The median household income in Imperial County is $57,681 a year, 29% below the U.S. median of $80,734. That rose 21.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Imperial County scores 30 for insurance agencies (lower middle), #1,813 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Imperial County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Imperial County
Screening a site or an acquisition in Imperial County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.