Fitness and classes · County · California
Gyms and studios in Imperial County, CA
The gyms and studios in Imperial County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,323 of 2,088 scored counties
#47 of 55 scored counties in California
- Listings
- 80
- 8 chain locations (10%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $40.8M
- On memberships, classes and admissions · $823 a household
- Spending per listing
- $511K
- 23% below the U.S.
- Listings per 10k households
- 16.1
- 8% above the U.S.
- Population, 2025
- 181,411
- +1.1% since 2020
See the gyms and studios around any address in Imperial County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $823 per household (16% below the U.S. average), households in Imperial County spend about $40.8M a year on memberships, classes and admissions. That works out to $511K per location, 23% below the U.S. figure of $662K.
There are 80 gyms and studios on map listings in Imperial County as of September 2026. Chain locations make up 10% of them, against 20% across the U.S. That comes to 16.1 for every 10,000 households, 8% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Imperial County was 18 in 2023. That is one for every 2,758 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $450K has gone to businesses classed as fitness centers and recreation instruction in Imperial County.
Between 2020 and 2025, the population of Imperial County grew 1.1%, slower than the U.S. (+3.1%). For gyms and studios, Imperial County has a Groundwork market score of 45 (lower middle): #1,323 of 2,088 scored counties and #47 of 55 scored counties in California.
How Imperial County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Imperial County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.1 | 17.1 | 14.9 |
| Spending per listing | $511K | $837K | $662K |
| Households per official establishment | 2,758 | 1,281 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +14.7% | +8.2% |
| Population growth, 2020–2025 | +1.1% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $823 | $1,435 | $983 |
| Median household income | $57,681 | $99,122 | $80,734 |
| Groundwork market score | 45 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 18
- Employees, 2023
- 144
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 808 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $450K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Imperial County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Imperial County
- Population, 2025 estimate
- 181,411+1.1% since 2020
- Households
- 49,644
- Median age
- 33.6
- Homes lived in by their owners
- 57%
- Vehicles per household
- 2.0
- Land area
- 4,176 sq. mi.
- People per square mile
- 43
- Median household income
- $57,681+21.1% vs. 2015–2019, before inflation
- Average household income
- $79,363
- Median home value
- $309,600
- Jobs located here
- 63,081
- Daytime population
- 165,766Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Imperial County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across California
Every California market ranked →The highest-scoring counties in California for gyms and studios, numbered among those based in California, with Imperial County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 92 | 20 | 7.0 | $1.4M | +8.2% | #7 of 2,088 |
| 2Madera County, CA | 84 | 50 | 11.0 | $952K | +7.4% | #35 of 2,088 |
| 3Calaveras County, CA | 82 | 26 | 14.1 | $823K | +2.8% | #54 of 2,088 |
| 4San Joaquin County, CA | 80 | 328 | 13.4 | $942K | +5.5% | #71 of 2,088 |
| 5Amador County, CA | 79 | 24 | 14.9 | $755K | +3.2% | #84 of 2,088 |
| 6San Benito County, CA | 78 | 25 | 12.2 | $1.3M | +8.6% | #86 of 2,088 |
| 7Merced County, CA | 78 | 98 | 11.4 | $796K | +5.1% | #97 of 2,088 |
| 8Colusa County, CA | 77 | 5 | 6.7 | $1.5M | −0.1% | #100 of 2,088 |
| 9Tulare County, CA | 77 | 147 | 10.3 | $950K | +2.4% | #107 of 2,088 |
| 10Tehama County, CA | 76 | 20 | 8.1 | $1.1M | −1.7% | #124 of 2,088 |
| 47Imperial County, CA | 45 | 80 | 16.1 | $511K | +1.1% | #1,323 of 2,088 |
Other business types in Imperial County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes45
- Gyms43
- Yoga, Pilates and fitness studios63
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Imperial County, CA?
As of September 2026, map listings count 80 gyms and studios in Imperial County. 8 of them (10%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 18 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Imperial County, CA spend on memberships, classes and admissions?
About $40.8M a year, or $823 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 80 gyms and studios on map listings, it comes to $511K per location. It is estimated from the incomes of the 49,644 households in Imperial County and national spending patterns by income.
How does Imperial County, CA compare with the U.S. for gyms and studios?
Imperial County has 16.1 gyms and studios per 10,000 households, 8% above the U.S. rate of 14.9. Spending per location is $511K, 23% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Imperial County would have about 62, against 80 on map listings. There is one business with payroll in the industry for every 2,758 households, against one for every 1,641 across the U.S.
How fast is Imperial County, CA growing?
Population estimates put Imperial County at 181,411 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 49,644 households. The median household income in Imperial County is $57,681 a year, 29% below the U.S. median of $80,734. That rose 21.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Imperial County scores 45 for gyms and studios (lower middle), #1,323 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Imperial County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Imperial County
Screening a site or an acquisition in Imperial County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.