Groundwork

Pets · County · California

Pet businesses in Imperial County, CA

The pet businesses in Imperial County, CA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 79 out of 100: High

Ranked #78 of 2,200 scored counties
#11 of 54 scored counties in California

Listings
18
3 chain locations (17%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$40.7M
On pets · $821 a household
Spending per listing
$2.3M
2.6 times the U.S.
Listings per 10k households
3.6
65% below the U.S.
Population, 2025
181,411
+1.1% since 2020

See the pet businesses around any address in Imperial County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Imperial County scores 79 (high) on the Groundwork market score for pet businesses, ranking #78 of 2,200 scored counties and #11 of 54 scored counties in California. That puts it in the top 10% of counties for pet businesses.

As of September 2026, map listings count 18 pet businesses in Imperial County. Of those, 3 are chain locations, or 17%, against 17% across the U.S. That comes to 3.6 for every 10,000 households, 65% below the U.S. rate of 10.4.

Household spending on pets in Imperial County comes to about $40.7M a year: $821 per household, 10% below the U.S. average. Spread across 18 pet businesses, that is $2.3M per business, 2.6 times the U.S. figure of $878K.

In 2023, official counts showed 9 businesses with payroll in Imperial County classed as pet care, veterinarians and pet stores. That is one for every 5,516 households, against one for every 1,852 across the U.S. Between 2020 and 2025, the population of Imperial County grew 1.1%, slower than the U.S. (+3.1%).

How Imperial County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Imperial County, CA compared with California and the U.S.
MeasureImperial CountyCaliforniaU.S.
Listings per 10k households3.69.310.4
Spending per listing$2.3M$1.2M$878K
Households per official establishment5,5161,8751,852
Official establishment growth, 2019–2023n/a+11.6%+11.4%
Population growth, 2020–2025+1.1%−0.4%+3.1%
Spending per household on pets$821$1,149$909
Median household income$57,681$99,122$80,734
Groundwork market score7968

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 9
Employees, 2023
66
Annual payroll, 2023
$1.6M
One-person businesses, 2023
25Businesses with no payroll
Map listings, September 2026
183 chain locations
Listings at the U.S. rate for this spending
46The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Imperial County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Imperial County

Population, 2025 estimate
181,411+1.1% since 2020
Households
49,644
Median age
33.6
Homes lived in by their owners
57%
Vehicles per household
2.0
Land area
4,176 sq. mi.
People per square mile
43
Median household income
$57,681+21.1% vs. 2015–2019, before inflation
Average household income
$79,363
Median home value
$309,600
Jobs located here
63,081
Daytime population
165,766Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Imperial County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across California

Every California market ranked →

The highest-scoring counties in California for pet businesses, numbered among those based in California, with Imperial County marked.

Top counties in California

Counties in California ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1San Benito County, CA902210.7$1.2M+8.6%#6 of 2,200
2Yuba County, CA872910.1$927K+8.2%#17 of 2,200
3San Joaquin County, CA861877.6$1.4M+5.5%#19 of 2,200
4Merced County, CA84687.9$1.1M+5.1%#39 of 2,200
5Fresno County, CA822126.5$1.5M+2.6%#45 of 2,200
6Tulare County, CA811067.4$1.2M+2.4%#57 of 2,200
7Kern County, CA812288.0$1.1M+2.3%#59 of 2,200
8Sacramento County, CA804527.9$1.4M+2.0%#68 of 2,200
9Riverside County, CA8078210.1$1.1M+5.0%#71 of 2,200
10Madera County, CA804710.4$919K+7.4%#75 of 2,200
11Imperial County, CA79183.6$2.3M+1.1%#78 of 2,200

Other business types in Imperial County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Imperial County, CA?

Imperial County has 18 pet businesses on map listings as of September 2026. 3 of them (17%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 25 one-person businesses without payroll.

How much do households in Imperial County, CA spend on pets?

About $40.7M a year, or $821 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 18 pet businesses on map listings, it comes to $2.3M per business. It is estimated from the incomes of the 49,644 households in Imperial County and national spending patterns by income.

How does Imperial County, CA compare with the U.S. for pet businesses?

Imperial County has 3.6 pet businesses per 10,000 households, 65% below the U.S. rate of 10.4. Spending per business is $2.3M, 2.6 times the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Imperial County would have about 46, against 18 on map listings. There is one business with payroll in the industry for every 5,516 households, against one for every 1,852 across the U.S.

How fast is Imperial County, CA growing?

Population estimates put Imperial County at 181,411 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 49,644 households. The median household income in Imperial County is $57,681 a year, 29% below the U.S. median of $80,734. That rose 21.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Imperial County scores 79 for pet businesses (high), #78 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Imperial County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Imperial County

Screening a site or an acquisition in Imperial County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Imperial County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.