Health care · Small-town market · South Dakota
Optometrists and eye clinics in the Watertown, SD area
How the Watertown, SD area compares with other small-town markets and the U.S. for optometrists and eye clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #328 of 400 scored small-town markets
#6 of 6 scored small-town markets based in South Dakota
- Listings
- 17
- 3 chain locations (18%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $16.7M
- On medical and dental services · $1,333 a household
- Spending per listing
- $982K
- 69% below the U.S.
- Listings per 10k households
- 13.6
- 3.3 times the U.S.
- Population, 2025
- 29,562
- +4.3% since 2020
See the optometrists and eye clinics around any address in the Watertown area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For optometrists and eye clinics, the Watertown area has a Groundwork market score of 33 (lower middle): #328 of 400 scored small-town markets and #6 of 6 scored small-town markets based in South Dakota. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 17 optometrists and eye clinics in the Watertown area. 3 of them (18%) are chain locations, against 20% across the U.S. That comes to 13.6 for every 10,000 households, 3.3 times the U.S. rate of 4.1.
Households in the Watertown area spend about $16.7M a year on medical and dental services, or $1,333 per household, 3% above the U.S. average. That works out to $982K per practice, 69% below the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
Official counts show 7 businesses with payroll classed as offices of optometrists in the Watertown area in 2023. That is one for every 1,789 households, against one for every 5,742 across the U.S. Population estimates put the population change in the Watertown area from 2020 to 2025 at +4.3%, faster than the U.S. (+3.1%).
How the Watertown area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watertown area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.6 | 5.4 | 4.1 |
| Spending per listing | $982K | $2.6M | $3.1M |
| Households per official establishment | 1,789 | 3,179 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | +5.5% | +0.2% |
| Population growth, 2020–2025 | +4.3% | +5.3% | +3.1% |
| Spending per household on medical and dental services | $1,333 | $1,402 | $1,288 |
| Median household income | $72,727 | $75,081 | $80,734 |
| Groundwork market score | 33 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 45
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 173 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Watertown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Watertown area
- Population, 2025 estimate
- 29,562+4.3% since 2020
- Households
- 12,526
- Median age
- 39.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 688 sq. mi.
- People per square mile
- 42
- Median household income
- $72,727
- Average household income
- $90,805
- Median home value
- $237,700
- Jobs located here
- 16,302
- Daytime population
- 29,337Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Watertown area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for optometrists and eye clinics, numbered among those based in South Dakota, with the Watertown area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Aberdeen, SD | 73 | 5 | 2.8 | $4.9M | −1.5% | #39 of 400 |
| 2Mitchell, SD | 48 | 5 | 4.6 | $2.9M | +0.6% | #224 of 400 |
| 3Brookings, SD | 48 | 8 | 5.8 | $2.3M | +9.6% | #228 of 400 |
| 4Yankton, SD | 46 | 7 | 7.2 | $1.9M | +1.5% | #244 of 400 |
| 5Spearfish, SD | 43 | 9 | 7.5 | $1.8M | +14.0% | #264 of 400 |
| 6Watertown, SD | 33 | 17 | 13.6 | $982K | +4.3% | #328 of 400 |
Other business types in the Watertown area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics46
- Dentists and orthodontists36
- Primary care and pediatrics79
- Urgent care and walk-in clinics
- Chiropractors35
- Physical therapy66
- Optometrists and eye care33
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Watertown, SD area?
There are 17 optometrists and eye clinics on map listings in the Watertown area as of September 2026. 3 of them (18%) are chain locations. The listings count optometrists and eye clinics. Official counts show 7 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Watertown, SD area spend on medical and dental services?
About $16.7M a year, or $1,333 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 17 optometrists and eye clinics on map listings, it comes to $982K per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 12,526 households in the Watertown area and national spending patterns by income.
How does the Watertown, SD area compare with the U.S. for optometrists and eye clinics?
The Watertown area has 13.6 optometrists and eye clinics per 10,000 households, 3.3 times the U.S. rate of 4.1. Spending per practice is $982K, 69% below the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, the Watertown area would have about 5, against 17 on map listings. There is one business with payroll in the industry for every 1,789 households, against one for every 5,742 across the U.S.
How fast is the Watertown, SD area growing?
Population estimates put the Watertown area at 29,562 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 12,526 households. The median household income in the Watertown area is $72,727 a year, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown area scores 33 for optometrists and eye clinics (lower middle), #328 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Watertown area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Watertown area
Screening a site or an acquisition in the Watertown area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.