Groceries and convenience · Metro area · Wisconsin
Convenience stores in the Sheboygan, WI metro area
The convenience stores in the Sheboygan, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #131 of 387 scored metro areas
#8 of 13 scored metro areas based in Wisconsin
- Listings
- 38
- 24 chain locations (63%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $298.8M
- On groceries · $6,008 a household
- Spending per listing
- $7.9M
- In line with the U.S.
- Listings per 10k households
- 7.6
- 5% below the U.S.
- Population, 2025
- 118,047
- 0.0% since 2020
See the convenience stores around any address in the Sheboygan metro area
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Sheboygan metro area spend about $298.8M a year on groceries, or $6,008 per household, 5% below the U.S. average. That works out to $7.9M per store, in line with the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
The Sheboygan metro area has 38 convenience stores on map listings as of September 2026. 24 of them (63%) are chain locations, against 60% across the U.S. That comes to 7.6 for every 10,000 households, 5% below the U.S. rate of 8.0.
Official counts show 3 businesses with payroll classed as convenience stores in the Sheboygan metro area in 2023. That is one for every 16,575 households, against one for every 3,493 across the U.S.
Between 2020 and 2025, the population of the Sheboygan metro area held about level, against +3.1% for the U.S. The Sheboygan metro area scores 60 (upper middle) on the Groundwork market score for convenience stores, ranking #131 of 387 scored metro areas and #8 of 13 scored metro areas based in Wisconsin.
How the Sheboygan metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sheboygan metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 7.8 | 8.0 |
| Spending per listing | $7.9M | $7.8M | $7.9M |
| Households per official establishment | 16,575 | 15,400 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +25.8% | +22.0% |
| Population growth, 2020–2025 | 0.0% | +1.3% | +3.1% |
| Spending per household on groceries | $6,008 | $6,105 | $6,319 |
| Median household income | $73,094 | $77,485 | $80,734 |
| Groundwork market score | 60 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 11
- Annual payroll, 2023
- $152K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3824 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in the Sheboygan metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sheboygan metro area
- Population, 2025 estimate
- 118,0470.0% since 2020
- Households
- 49,725
- Median age
- 42.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 512 sq. mi.
- People per square mile
- 231
- Median household income
- $73,094+20.4% vs. 2015–2019, before inflation
- Average household income
- $93,780
- Median home value
- $232,700
- Jobs located here
- 58,857
- Daytime population
- 120,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sheboygan metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for convenience stores, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Sheboygan metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 83 | 870 | 5.9 | $11.3M | +2.6% | #9 of 387 |
| 1Madison, WI | 83 | 198 | 6.6 | $9.8M | +4.1% | #10 of 387 |
| 2Milwaukee-Waukesha, WI | 73 | 305 | 4.6 | $13.2M | 0.0% | #44 of 387 |
| 3Kenosha, WI | 72 | 36 | 5.2 | $11.9M | −0.4% | #53 of 387 |
| 4Appleton, WI | 63 | 75 | 7.5 | $8.4M | +2.7% | #107 of 387 |
| 5Green Bay, WI | 62 | 96 | 7.1 | $8.7M | +2.5% | #115 of 387 |
| 6Racine-Mount Pleasant, WI | 60 | 56 | 7.0 | $8.8M | +0.4% | #127 of 387 |
| 7Fond du Lac, WI | 60 | 33 | 7.6 | $7.9M | +0.5% | #130 of 387 |
| 8Sheboygan, WI | 60 | 38 | 7.6 | $7.9M | 0.0% | #131 of 387 |
| 9Oshkosh-Neenah, WI | 60 | 60 | 8.3 | $7.3M | +1.4% | #133 of 387 |
Other business types in the Sheboygan metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores44
- Grocery stores37
- Convenience stores60
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in the Sheboygan, WI metro area?
Map listings as of September 2026 show 38 convenience stores in the Sheboygan metro area. 24 of them (63%) are chain locations. The listings count convenience stores without fuel. Official counts show 3 businesses with payroll classed as convenience stores in 2023.
How much do households in the Sheboygan, WI metro area spend on groceries?
About $298.8M a year, or $6,008 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 38 convenience stores on map listings, it comes to $7.9M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 49,725 households in the Sheboygan metro area and national spending patterns by income.
How does the Sheboygan, WI metro area compare with the U.S. for convenience stores?
The Sheboygan metro area has 7.6 convenience stores per 10,000 households, 5% below the U.S. rate of 8.0. Spending per store is $7.9M, in line with the U.S. figure of $7.9M. The count on map listings matches the U.S. ratio of convenience stores to household spending. There is one business with payroll in the industry for every 16,575 households, against one for every 3,493 across the U.S.
How fast is the Sheboygan, WI metro area growing?
Population estimates put the Sheboygan metro area at 118,047 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,725 households. The median household income in the Sheboygan metro area is $73,094 a year, 9% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sheboygan metro area scores 60 for convenience stores (upper middle), #131 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sheboygan metro area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in the Sheboygan metro area
Screening a site or an acquisition in the Sheboygan metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.