Groundwork

Market rankings · Iowa

Convenience stores in Iowa

Markets across Iowa ranked by the Groundwork market score for convenience stores, with competitor counts and household spending for each.

Listings
1,101
707 chain locations (64%)
Official establishments
112
+67.2% since 2019
Household spending a year
$7.9B
On groceries
Listings per 10k households
8.4
5% above the U.S.
Spending per listing
$7.2M
8% below the U.S.
Rank among states
#27 of 51
Market score 51 · Upper middle

A site report maps the convenience stores on map listings around any address in Iowa by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1,101 convenience stores in Iowa. Chain locations make up 64% of them, against 60% across the U.S. That comes to 8.4 for every 10,000 households, 5% above the U.S. rate of 8.0.

At $6,036 per household (4% below the U.S. average), households in Iowa spend about $7.9B a year on groceries. That works out to $7.2M per store, 8% below the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.

Official counts show 112 businesses with payroll classed as convenience stores in Iowa in 2023, up 67.2% from 2019. That is one for every 11,747 households, against one for every 3,493 across the U.S. Across the U.S., the count rose 22.0% over the same years. Since fiscal 2022, 3 SBA-backed loans worth $241K have gone to businesses classed as convenience stores in Iowa.

Among the 50 states and DC, Iowa ranks #27 for convenience stores, with a Groundwork market score of 51 (upper middle). Of the 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest (81). Of the 15 scored small-town markets in or partly in Iowa, the Pella area scores highest (81).

Every market in Iowa for convenience stores

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Iowa, ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Omaha, NE-IA812396.1$10.3M+4.2%#15 of 387
1Des Moines-West Des Moines, IA802197.4$8.6M+6.7%#17 of 387
2Iowa City, IA79344.7$13M+4.1%#21 of 387
3Ames, IA77244.8$12.5M+2.2%#29 of 387
4Cedar Rapids, IA65827.2$8.5M+1.0%#95 of 387
5Dubuque, IA51389.3$6.6M+0.1%#197 of 387
6Sioux City, IA-NE-SD49559.9$6M+1.0%#211 of 387
7Davenport-Moline-Rock Island, IA-IL461378.5$7.1M−0.9%#226 of 387
8Waterloo-Cedar Falls, IA38649.2$6.4M+0.5%#275 of 387

Small-town markets

Small-town markets reaching Iowa, ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pella, IA81107.5$8.1M+2.3%#20 of 529
2Spirit Lake, IA7877.9$7.8M+1.7%#35 of 529
3Le Mars, IA7387.8$8M0.0%#61 of 529
4Muscatine, IA62137.5$7.8M−3.0%#156 of 529
5Burlington, IA-IL60126.0$9.4M−2.5%#172 of 529
6Carroll, IA6078.0$7.5M−2.0%#174 of 529
7Ottumwa, IA57117.9$7.2M−0.3%#209 of 529
8Clinton, IA51189.2$6.3M−0.9%#274 of 529
9Oskaloosa, IA50910.3$5.7M−1.2%#283 of 529
10Mason City, IA472511.0$5.3M−1.5%#311 of 529
11Marshalltown, IA471811.6$5.1M−0.5%#314 of 529
12Fort Madison, IA45128.4$6.7M−3.6%#325 of 529
13Fort Dodge, IA451711.1$5.2M−0.4%#330 of 529
14Storm Lake, IA381114.6$4.1M−1.7%#385 of 529
15Spencer, IA371013.7$4.2M−0.8%#399 of 529

Counties

Counties in Iowa, ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dallas County, IA94276.4$10.7M+17.8%#12 of 2,261
2Johnson County, IA84294.6$13.4M+4.6%#97 of 2,261
3Polk County, IA841527.4$8.5M+4.8%#108 of 2,261
4Warren County, IA84167.7$8.3M+9.0%#109 of 2,261
5Story County, IA83164.1$14.5M+2.7%#114 of 2,261
6Linn County, IA76666.9$8.9M+0.7%#279 of 2,261
7Pottawattamie County, IA71256.6$9M−0.7%#404 of 2,261
8Madison County, IA7169.0$7M+3.8%#413 of 2,261
9Washington County, IA7055.6$10.8M+0.6%#421 of 2,261
10Marion County, IA70107.5$8.1M+2.3%#434 of 2,261
11Dickinson County, IA6877.9$7.8M+1.7%#486 of 2,261
12Woodbury County, IA68338.1$7.3M+0.7%#488 of 2,261
13Boone County, IA6787.3$8.4M+0.4%#521 of 2,261
14Plymouth County, IA6587.8$8M0.0%#583 of 2,261
15Dubuque County, IA65389.3$6.6M+0.1%#598 of 2,261
16Scott County, IA627310.0$6.2M+0.4%#693 of 2,261
17Poweshiek County, IA6056.4$9.2M−1.4%#747 of 2,261
18Lyon County, IA58511.2$5.4M+3.6%#841 of 2,261
19Jasper County, IA57138.7$6.9M+0.9%#867 of 2,261
20Muscatine County, IA56137.5$7.8M−3.0%#891 of 2,261
21Guthrie County, IA55510.9$5.6M+1.6%#949 of 2,261
22Sioux County, IA551612.6$5M+2.5%#955 of 2,261
23Harrison County, IA5469.9$6.2M+0.4%#985 of 2,261
24Bremer County, IA541111.3$5.5M+1.1%#992 of 2,261
25Benton County, IA541211.8$5.3M+1.8%#994 of 2,261
Show all 99 counties
Counties in Iowa, ranked for convenience stores by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Carroll County, IA5378.0$7.5M−2.0%#1,006 of 2,261
27Des Moines County, IA52116.4$8.8M−2.0%#1,044 of 2,261
28Buchanan County, IA51910.9$5.5M+1.3%#1,092 of 2,261
29Mills County, IA51814.8$4.3M+2.6%#1,106 of 2,261
30Wapello County, IA50117.9$7.2M−0.3%#1,116 of 2,261
31Black Hawk County, IA49519.3$6.2M+0.4%#1,155 of 2,261
32Floyd County, IA4857.7$7.5M−4.4%#1,185 of 2,261
33Wright County, IA4859.3$6.3M−0.9%#1,193 of 2,261
34Tama County, IA4668.9$6.5M−1.5%#1,259 of 2,261
35Clinton County, IA46189.2$6.3M−0.9%#1,260 of 2,261
36Winneshiek County, IA45911.1$5.5M−1.6%#1,303 of 2,261
37Hamilton County, IA45710.9$5.5M−0.5%#1,304 of 2,261
38Cherokee County, IA4459.9$6M−2.4%#1,326 of 2,261
39Mahaska County, IA43910.3$5.7M−1.2%#1,366 of 2,261
40Delaware County, IA431013.6$4.4M+1.3%#1,379 of 2,261
41Iowa County, IA42811.6$5.1M−1.0%#1,408 of 2,261
42O’Brien County, IA42712.1$4.9M+0.5%#1,414 of 2,261
43Cedar County, IA421013.1$4.6M−0.7%#1,419 of 2,261
44Cerro Gordo County, IA412110.7$5.4M−1.5%#1,441 of 2,261
45Marshall County, IA411811.6$5.1M−0.5%#1,447 of 2,261
46Lee County, IA40128.4$6.7M−3.6%#1,469 of 2,261
47Butler County, IA40711.9$5M−2.0%#1,478 of 2,261
48Webster County, IA391711.1$5.2M−0.4%#1,517 of 2,261
49Hardin County, IA3779.9$5.7M−2.2%#1,581 of 2,261
50Kossuth County, IA37710.7$5.4M−3.2%#1,582 of 2,261
51Jackson County, IA371113.3$4.5M−0.8%#1,593 of 2,261
52Jefferson County, IA34710.1$5.6M−2.5%#1,670 of 2,261
53Buena Vista County, IA341114.6$4.1M−1.7%#1,683 of 2,261
54Allamakee County, IA341016.8$3.5M+1.2%#1,687 of 2,261
55Fayette County, IA33910.8$5.2M−2.1%#1,705 of 2,261
56Crawford County, IA33812.6$4.6M−1.5%#1,712 of 2,261
57Clayton County, IA321013.3$4.3M−1.1%#1,748 of 2,261
58Clay County, IA321013.7$4.2M−0.8%#1,749 of 2,261
59Chickasaw County, IA28816.0$3.7M−2.8%#1,859 of 2,261
60Appanoose County, IA20713.5$4M−1.7%#2,025 of 2,261
Jones County, IANot scored44.9$12.2M+2.9%
Henry County, IANot scored22.6$22.1M−5.4%
Page County, IANot scored23.2$17.3M−2.3%
Cass County, IANot scored35.1$11.1M−1.2%
Grundy County, IANot scored23.9$15.9M+0.2%
Union County, IANot scored35.9$9.3M−2.5%
Shelby County, IANot scored48.2$7.4M−0.2%
Louisa County, IANot scored37.1$8.5M−3.7%
Hancock County, IANot scored24.3$13.5M−2.2%
Winnebago County, IANot scored36.5$8.9M−3.8%
Mitchell County, IANot scored36.5$9.1M+0.6%
Montgomery County, IANot scored12.2$25.8M−3.2%
Franklin County, IANot scored24.8$11.6M−1.2%
Keokuk County, IANot scored24.9$11.6M−2.0%
Calhoun County, IANot scored820.0$2.9M−3.4%
Sac County, IANot scored920.9$2.8M−2.7%
Clarke County, IANot scored24.9$12M−1.6%
Humboldt County, IANot scored716.6$3.5M−2.0%
Howard County, IANot scored410.6$5.4M−0.8%
Emmet County, IANot scored12.5$22.7M−2.5%
Davis County, IANot scored39.4$6.4M+1.3%
Palo Alto County, IANot scored615.9$3.7M−1.0%
Lucas County, IANot scored38.1$6.8M+2.6%
Greene County, IANot scored512.7$4.5M−1.0%
Monona County, IANot scored410.3$5.6M−2.4%
Decatur County, IANot scored26.5$8.4M−0.9%
Monroe County, IANot scored00.0n/a−2.5%
Adair County, IANot scored13.1$19M−1.3%
Worth County, IANot scored412.6$4.8M−1.3%
Van Buren County, IANot scored517.3$3.2M−1.2%
Pocahontas County, IANot scored413.3$4.2M−3.5%
Ida County, IANot scored39.8$5.8M−3.4%
Wayne County, IANot scored311.7$4.9M+3.6%
Fremont County, IANot scored27.1$8.4M−0.8%
Osceola County, IANot scored311.4$5.1M−3.6%
Taylor County, IANot scored14.0$14.2M−0.5%
Audubon County, IANot scored13.9$14.7M−3.0%
Ringgold County, IANot scored315.8$3.7M0.0%
Adams County, IANot scored00.0n/a−2.5%

Markets with fewer than 5 convenience stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many convenience stores are in Iowa?

There are 1,101 convenience stores on map listings in Iowa as of September 2026. 707 of them (64%) are chain locations. The listings count convenience stores without fuel. Official counts show 112 businesses with payroll classed as convenience stores in 2023, up 67.2% from 2019.

How much do households in Iowa spend on groceries?

About $7.9B a year, or $6,036 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 1,101 convenience stores on map listings, it comes to $7.2M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.

How does Iowa compare with the U.S. for convenience stores?

Iowa has 8.4 convenience stores per 10,000 households, 5% above the U.S. rate of 8.0. Spending per store is $7.2M, 8% below the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, Iowa would have about 1,008, against 1,101 on map listings. There is one business with payroll in the industry for every 11,747 households, against one for every 3,493 across the U.S. The official count rose 67.2% from 2019 to 2023, against +22.0% for the U.S.

Which market in Iowa has the highest market score for convenience stores?

Among 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest, at 81 (high). Among 15 scored small-town markets in or partly in Iowa, the Pella area scores highest, at 81 (high). Among 60 scored counties in Iowa, Dallas County scores highest, at 94 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 51 for convenience stores (upper middle), #27 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Iowa. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Convenience stores in other states

All 51 states

Top markets for convenience stores across the U.S. · All business types in Iowa

Screening a site or an acquisition in Iowa?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.