Groundwork

Groceries and convenience · Small-town market · Ohio

Convenience stores in the Urbana, OH area

Competitor counts, household spending and official business counts for convenience stores in the Urbana, OH area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #89 of 529 scored small-town markets
#6 of 29 scored small-town markets based in Ohio

Listings
6
1 chain location (17%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$92.8M
On groceries · $5,934 a household
Spending per listing
$15.5M
96% above the U.S.
Listings per 10k households
3.8
52% below the U.S.
Population, 2025
38,820
+0.2% since 2020

See the convenience stores around any address in the Urbana area

The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 6 convenience stores in the Urbana area. One of them (17%) is a chain location, against 60% across the U.S. Per 10,000 households, that is 3.8, 52% below the U.S. rate of 8.0.

Household spending on groceries in the Urbana area comes to about $92.8M a year: $5,934 per household, 6% below the U.S. average. Spread across 6 convenience stores, that is $15.5M per store, 96% above the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.

Official counts show 5 businesses with payroll classed as convenience stores in the Urbana area in 2023. That is one for every 3,129 households, against one for every 3,493 across the U.S.

Between 2020 and 2025, the population of the Urbana area grew 0.2%, slower than the U.S. (+3.1%). For convenience stores, the Urbana area has a Groundwork market score of 69 (upper middle): #89 of 529 scored small-town markets and #6 of 29 scored small-town markets based in Ohio. That puts it in the top quarter of small-town markets.

How the Urbana area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Convenience stores in Urbana, OH area compared with Ohio and the U.S.
MeasureUrbana areaOhioU.S.
Listings per 10k households3.87.68.0
Spending per listing$15.5M$7.8M$7.9M
Households per official establishment3,1293,1853,493
Official establishment growth, 2019–2023n/a+19.9%+22.0%
Population growth, 2020–2025+0.2%+0.9%+3.1%
Spending per household on groceries$5,934$5,967$6,319
Median household income$75,556$71,389$80,734
Groundwork market score6938

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
21
Annual payroll, 2023
$357K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
61 chain location
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as convenience stores in the Urbana area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Urbana area

Population, 2025 estimate
38,820+0.2% since 2020
Households
15,646
Median age
42.9
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
429 sq. mi.
People per square mile
90
Median household income
$75,556+25.7% vs. 2015–2019, before inflation
Average household income
$89,744
Median home value
$204,000
Jobs located here
10,575
Daytime population
32,816Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Urbana area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.

Or open the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.

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Convenience stores across Ohio

Every Ohio market ranked →

The highest-scoring small-town markets in Ohio for convenience stores, numbered among those based in Ohio, with the Urbana area marked.

Top small-town markets in Ohio

Small-town markets in Ohio ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Mount Vernon, OH77187.7$7.8M+1.9%#41 of 529
2Wooster, OH77347.7$7.8M−0.1%#42 of 529
3Wapakoneta, OH74147.4$8.2M−1.2%#57 of 529
4Greenville, OH72136.1$9.4M−0.7%#70 of 529
5Sidney, OH70126.3$9.5M−0.2%#84 of 529
6Urbana, OH6963.8$15.5M+0.2%#89 of 529
7Celina, OH67106.1$9.8M+0.5%#104 of 529
8Bellefontaine, OH67136.6$8.9M+0.4%#106 of 529
9Coshocton, OH66106.8$8.1M+1.6%#119 of 529
10Wilmington, OH63137.8$7.6M+0.6%#146 of 529

Other business types in the Urbana area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many convenience stores are in the Urbana, OH area?

The Urbana area has 6 convenience stores on map listings as of September 2026. One of them (17%) is a chain location. The listings count convenience stores without fuel. Official counts show 5 businesses with payroll classed as convenience stores in 2023.

How much do households in the Urbana, OH area spend on groceries?

About $92.8M a year, or $5,934 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 6 convenience stores on map listings, it comes to $15.5M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 15,646 households in the Urbana area and national spending patterns by income.

How does the Urbana, OH area compare with the U.S. for convenience stores?

The Urbana area has 3.8 convenience stores per 10,000 households, 52% below the U.S. rate of 8.0. Spending per store is $15.5M, 96% above the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, the Urbana area would have about 12, against 6 on map listings. There is one business with payroll in the industry for every 3,129 households, against one for every 3,493 across the U.S.

How fast is the Urbana, OH area growing?

Population estimates put the Urbana area at 38,820 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 15,646 households. Median household income in the Urbana area is $75,556, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Urbana area scores 69 for convenience stores (upper middle), #89 of 529 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Urbana area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for convenience stores · All 56 business types in the Urbana area

Screening a site or an acquisition in the Urbana area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Urbana area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.