Small-town market profile · Colorado
Edwards, CO area market data
How the Edwards area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 54,291
- −2.4% since 2020
- Households
- 22,058
- Median household income
- $104,096
- +22.8% vs. 2015–2019, before inflation
- Median home value
- $839,500
- Jobs located here
- 36,343
- Highest market score
- 76
- Convenience stores, #47 of 529 scored small-town markets
A site report maps the competitors on map listings around any address in the Edwards area by name and distance, and the households and spending within reach. Or open the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Edwards area has an estimated 54,291 people and 22,058 households. Population estimates show the Edwards area declined 2.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Edwards area is $104,096, 29% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
Relative to the U.S., household spending in the Edwards area runs highest on child care and other personal services (an index of 157, where 100 is the U.S. average) and lowest on clothing, shoes and related services (104, still above the U.S.).
Of the business types scored in the Edwards area, convenience stores (76), optometrists and eye clinics (73) and car washes and detailers (64) have the highest Groundwork market scores. For convenience stores, that ranks #47 of 529 scored small-town markets.
The Edwards area is made up of one county, Eagle County. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (3.8 times the U.S. rate) and lowest for insurance agencies (36% below the U.S. rate).
All 56 business types in the Edwards area
Highest Groundwork market score first. Each score compares the Edwards area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 76 | #47 of 529 | 13 | 5.9 | $11.3M | 144 | Under 3 |
| Optometrists and eye care | 73 | #36 of 400 | 5 | 2.3 | $6.6M | 210 | 4 |
| Car washes and detailing | 64 | #112 of 441 | 10 | 4.5 | $2.7M | 106 | Under 3 |
| Auto repair and car care | 63 | #152 of 538 | 90 | 40.8 | $296K | 110 | 35 |
| Gas stations | 60 | #166 of 536 | 33 | 15.0 | $2M | 83 | 18 |
| Martial arts and dance studios | 59 | #122 of 378 | 9 | 4.1 | $3.6M | 179 | 12 |
| Tire shops | 58 | #158 of 431 | 12 | 5.4 | $2.2M | 89 | 4 |
| Auto repair shops | 58 | #183 of 538 | 55 | 24.9 | $485K | 109 | 27 |
| Insurance agencies | 58 | #198 of 537 | 22 | 10.0 | $2.1M | 165 | 20 |
| Barbershops | 57 | #151 of 377 | 12 | 5.4 | $2.2M | 115 | Under 3 |
| Child care and preschools | 56 | #176 of 454 | 16 | 7.3 | $1.3M | 126 | 23 |
| Fast food and sandwich shops | 56 | #220 of 537 | 29 | 13.1 | $3.6M | 117 | 50 |
| Grocery and convenience stores | 54 | #245 of 538 | 50 | 22.7 | $2.9M | 87 | 17 |
| Primary care and pediatrics | 48 | #248 of 458 | 15 | 6.8 | $2.2M | 123 | 50 |
| Pizza | 47 | #288 of 520 | 24 | 10.9 | $4.3M | 85 | 50 |
| Hair salons | 47 | #308 of 538 | 55 | 24.9 | $472K | 110 | 37 |
| Electricians | 45 | #183 of 295 | 8 | 3.6 | $9.1M | 76 | 64 |
| Nail salons | 44 | #237 of 387 | 12 | 5.4 | $2.2M | 129 | 10 |
| Pet grooming and boarding | 44 | #239 of 387 | 14 | 6.3 | $1.9M | 73 | 15 |
| Chiropractors | 44 | #256 of 426 | 15 | 6.8 | $2.2M | 92 | 11 |
| Collision repair and body shops | 42 | #256 of 387 | 11 | 5.0 | $2.4M | 79 | 9 |
| Pet stores | 39 | #164 of 220 | 10 | 4.5 | $2.6M | 58 | 4 |
| Veterinarians | 37 | #292 of 398 | 15 | 6.8 | $1.7M | 64 | 14 |
| Bakeries and dessert shops | 37 | #388 of 507 | 28 | 12.7 | $3.7M | 89 | 20 |
| Gyms | 36 | #403 of 506 | 35 | 15.9 | $930K | 71 | 14 |
| Pet businesses | 36 | #420 of 527 | 45 | 20.4 | $579K | 66 | 33 |
| Grocery stores | 35 | #393 of 506 | 22 | 10.0 | $6.7M | 72 | 16 |
| Roofing and gutters | 33 | #236 of 288 | 12 | 5.4 | $6.1M | 72 | 19 |
| Gyms, studios and classes | 33 | #447 of 535 | 64 | 29.0 | $509K | 77 | 26 |
| Home repair trades | 31 | #464 of 526 | 43 | 19.5 | $1.7M | 70 | 162 |
| HVAC and plumbing | 30 | #425 of 476 | 23 | 10.4 | $3.2M | 67 | 79 |
| Doctors, dentists and clinics | 30 | #455 of 538 | 241 | 109.3 | $136K | 89 | 120 |
| House cleaning | 29 | #127 of 142 | 9 | 4.1 | $3.7M | 58 | 58 |
| Coffee shops and cafes | 29 | #476 of 529 | 49 | 22.2 | $2.1M | 57 | 20 |
| Salons, barbers and spas | 29 | #491 of 538 | 143 | 64.8 | $181K | 85 | 60 |
| Yoga, Pilates and fitness studios | 27 | #105 of 112 | 20 | 9.1 | $1.6M | 40 | 14 |
| Dentists and orthodontists | 25 | #489 of 526 | 45 | 20.4 | $730K | 74 | 30 |
| Mortgage brokers and lenders | 24 | #169 of 177 | 24 | 10.9 | Index only | 48 | 11 |
| Lawn, cleaning and pest control | 24 | #461 of 481 | 37 | 16.8 | $909K | 54 | 166 |
| Clothing and shoe stores | 24 | #482 of 536 | 93 | 42.2 | $505K | 40 | 75 |
| Restaurants and cafes | 24 | #494 of 538 | 474 | 214.9 | $218K | 59 | 206 |
| Sit-down restaurants | 24 | #504 of 538 | 287 | 130.1 | $359K | 54 | 135 |
| Property management | 23 | #174 of 180 | 23 | 10.4 | Index only | 35 | 115 |
| Physical therapy | 23 | #370 of 400 | 33 | 15.0 | $996K | 41 | 22 |
| Landscaping and lawn care | 23 | #381 of 399 | 26 | 11.8 | $1.3M | 44 | 108 |
| Spas and skin care | 23 | #475 of 504 | 63 | 28.6 | $412K | 47 | 13 |
| Clothing, shoes and laundry | 23 | #491 of 536 | 126 | 57.1 | $373K | 42 | 79 |
| Real estate | 23 | #526 of 536 | 240 | 108.8 | Index only | 43 | 403 |
| Real estate agents and brokers | 23 | #527 of 533 | 190 | 86.1 | Index only | 43 | 241 |
| Dry cleaners | Not scored | Not scored | 4 | 1.8 | $11.7M | 75 | 4 |
| Laundromats | Not scored | Not scored | 4 | 1.8 | $11.7M | 94 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.4 | Index only | 57 | 6 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.4 | $8.9M | 65 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $16.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $32.9M | Too few | 3 |
| Funeral homes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Edwards area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.7M | $1,209 | 126 |
| Gasoline and other fuels | $65M | $2,948 | 114 |
| Food away from home | $103.1M | $4,676 | 115 |
| Groceries | $147.1M | $6,667 | 106 |
| Personal care products and services | $25.9M | $1,176 | 117 |
| Child care and other personal services | $20.1M | $912 | 157 |
| Memberships, classes and admissions | $32.6M | $1,476 | 150 |
| Medical and dental services | $32.9M | $1,489 | 116 |
| Pets | $26M | $1,181 | 130 |
| Clothing, shoes and related services | $47M | $2,129 | 104 |
| Vehicle insurance | $45.5M | $2,062 | 105 |
| Home repairs, maintenance and insurance | $73M | $3,309 | 110 |
| Lawn care, cleaning and other household services | $33.6M | $1,525 | 108 |
| Rent and homeowner costs | $448.8M | $20,346 | 122 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Edwards area
- Population, 2025 estimate
- 54,291−2.4% since 2020
- Households
- 22,058
- Median age
- 39.8
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,685 sq. mi.
- People per square mile
- 33
- Median household income
- $104,096+22.8% vs. 2015–2019, before inflation
- Average household income
- $149,170
- Median home value
- $839,500
- Jobs located here
- 36,343
- Daytime population
- 60,203Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Edwards area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Edwards area 1
- Eagle County, CO55,135 people
Other markets based in Colorado 12
- Denver-Aurora-Centennial, CO metro area3,002,721 people
- Colorado Springs, CO metro area767,824 people
- Fort Collins-Loveland, CO metro area367,368 people
- Greeley, CO metro area350,396 people
- Boulder, CO metro area328,961 people
- Pueblo, CO metro area169,356 people
- Grand Junction, CO metro area158,601 people
- Rifle, CO area79,464 people
- Durango, CO area56,331 people
- Cañon City, CO area49,634 people
- Montrose, CO area43,807 people
- Breckenridge, CO area38,397 people
Questions
How fast is the Edwards, CO area growing?
Population estimates put the Edwards area at 54,291 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 22,058 households. Median household income rose 22.8% from the 2015–2019 survey, before inflation.
How much do households in the Edwards, CO area spend?
Households in the Edwards area spend about $448.8M a year on rent and homeowner costs, $147.1M on groceries and $103.1M on food away from home. Set against the U.S., households in the Edwards area spend the most on child care and other personal services (an index of 157, where 100 is the U.S. average) and the least on clothing, shoes and related services (104, still above the U.S.).
Which business types have the highest market scores in the Edwards, CO area?
The highest Groundwork market scores in the Edwards area are for convenience stores (76), optometrists and eye clinics (73) and car washes and detailers (64). The Edwards area ranks #47 of 529 scored small-town markets for convenience stores.
How does the Edwards, CO area compare with the U.S.?
The median household income in the Edwards area is $104,096 a year, 29% above the U.S. median of $80,734. The population fell 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $839,500, against $332,700 for the U.S. For its number of households, the Edwards area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (3.8 times the U.S. rate) and the fewest for insurance agencies (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Edwards area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Edwards area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Edwards area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.