Fitness and classes · Small-town market · Colorado
Yoga, Pilates and fitness studios in the Edwards, CO area
The yoga, Pilates and fitness studios in the Edwards, CO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #105 of 112 scored small-town markets
#6 of 6 scored small-town markets based in Colorado
- Listings
- 20
- 2 chain locations (10%)
- Official establishments
- 14
- All fitness and recreational sports centers
- Household spending a year
- $32.6M
- On memberships, classes and admissions · $1,476 a household
- Spending per listing
- $1.6M
- 60% below the U.S.
- Listings per 10k households
- 9.1
- 3.8 times the U.S.
- Population, 2025
- 54,291
- −2.4% since 2020
See the yoga, Pilates and fitness studios around any address in the Edwards area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for yoga, Pilates and fitness studios in the Edwards area is 27 (lower middle), #105 of 112 scored small-town markets and #6 of 6 scored small-town markets based in Colorado. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 20 yoga, Pilates and fitness studios in the Edwards area. 2 of them (10%) are chain locations, against 18% across the U.S. Per 10,000 households, that is 9.1, 3.8 times the U.S. rate of 2.4.
At $1,476 per household (50% above the U.S. average), households in the Edwards area spend about $32.6M a year on memberships, classes and admissions. That works out to $1.6M per studio, 60% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
In 2023, official counts showed 14 businesses with payroll in the Edwards area classed as fitness and recreational sports centers. That is one for every 1,576 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 1 SBA-backed loan worth $111K has gone to businesses classed as fitness and recreational sports centers in the Edwards area. Population estimates show the Edwards area declined 2.4% from 2020 to 2025, against +3.1% for the U.S.
How the Edwards area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Edwards area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.1 | 4.0 | 2.4 |
| Spending per listing | $1.6M | $3.4M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 1,576 | 2,443 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +10.5% | +5.8% |
| Population growth, 2020–2025 | −2.4% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,476 | $1,337 | $983 |
| Median household income | $104,096 | $95,470 | $80,734 |
| Groundwork market score | 27 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14All fitness and recreational sports centers
- Employees, 2023
- 126
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 202 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $111K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Edwards area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Edwards area
- Population, 2025 estimate
- 54,291−2.4% since 2020
- Households
- 22,058
- Median age
- 39.8
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,685 sq. mi.
- People per square mile
- 33
- Median household income
- $104,096+22.8% vs. 2015–2019, before inflation
- Average household income
- $149,170
- Median home value
- $839,500
- Jobs located here
- 36,343
- Daytime population
- 60,203Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Edwards area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for yoga, Pilates and fitness studios, numbered among those based in Colorado, with the Edwards area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Montrose, CO | 64 | 7 | 3.9 | $2.4M | +4.1% | #21 of 112 |
| 2Breckenridge, CO | 53 | 9 | 5.8 | $2.6M | +1.1% | #48 of 112 |
| 3Durango, CO | 46 | 14 | 5.7 | $2.1M | +2.2% | #71 of 112 |
| 4Steamboat Springs, CO | 37 | 12 | 7.2 | $1.8M | +0.9% | #88 of 112 |
| 5Rifle, CO | 32 | 31 | 9.5 | $1.4M | +1.2% | #99 of 112 |
| 6Edwards, CO | 27 | 20 | 9.1 | $1.6M | −2.4% | #105 of 112 |
Other business types in the Edwards area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes33
- Gyms36
- Yoga, Pilates and fitness studios27
- Martial arts and dance studios59
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Edwards, CO area?
The Edwards area has 20 yoga, Pilates and fitness studios on map listings as of September 2026. 2 of them (10%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 14 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in the Edwards, CO area spend on memberships, classes and admissions?
About $32.6M a year, or $1,476 per household. That is 50% above the U.S. average (an index of 150, where 100 is the U.S. average). Spread across the 20 yoga, Pilates and fitness studios on map listings, it comes to $1.6M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 22,058 households in the Edwards area and national spending patterns by income.
How does the Edwards, CO area compare with the U.S. for yoga, Pilates and fitness studios?
The Edwards area has 9.1 yoga, Pilates and fitness studios per 10,000 households, 3.8 times the U.S. rate of 2.4. Spending per studio is $1.6M, 60% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Edwards area would have about 8, against 20 on map listings. There is one business with payroll in the industry for every 1,576 households, against one for every 3,109 across the U.S.
How fast is the Edwards, CO area growing?
Population estimates put the Edwards area at 54,291 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 22,058 households. Median household income in the Edwards area is $104,096, 29% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Edwards area scores 27 for yoga, Pilates and fitness studios (lower middle), #105 of 112 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Edwards area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Edwards area
Screening a site or an acquisition in the Edwards area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.