Beauty and personal care · Small-town market · Colorado
Spas and skin care studios in the Edwards, CO area
Competitor counts, household spending and official business counts for spas and skin care studios in the Edwards, CO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #475 of 504 scored small-town markets
#9 of 10 scored small-town markets based in Colorado
- Listings
- 63
- 1 chain location (2%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $25.9M
- On personal care products and services · $1,176 a household
- Spending per listing
- $412K
- 53% below the U.S.
- Listings per 10k households
- 28.6
- 2.5 times the U.S.
- Population, 2025
- 54,291
- −2.4% since 2020
See the spas and skin care studios around any address in the Edwards area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, the Edwards area has a Groundwork market score of 23 (low): #475 of 504 scored small-town markets and #9 of 10 scored small-town markets based in Colorado. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 63 spas and skin care studios in the Edwards area. One of them (2%) is a chain location, against 10% across the U.S. That is 28.6 per 10,000 households, 2.5 times the U.S. rate of 11.5.
Household spending on personal care products and services in the Edwards area comes to about $25.9M a year: $1,176 per household, 17% above the U.S. average. That is about $412K of household spending for each studio on map listings, 53% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in the Edwards area was 13 in 2023. That is one for every 1,697 households, against one for every 4,055 across the U.S. Population estimates put the population change in the Edwards area from 2020 to 2025 at −2.4%, against +3.1% for the U.S.
How the Edwards area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Edwards area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.6 | 16.0 | 11.5 |
| Spending per listing | $412K | $699K | $876K |
| Households per official establishment | 1,697 | 2,800 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +35.9% | +29.8% |
| Population growth, 2020–2025 | −2.4% | +3.9% | +3.1% |
| Spending per household on personal care products and services | $1,176 | $1,118 | $1,005 |
| Median household income | $104,096 | $95,470 | $80,734 |
| Groundwork market score | 23 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 631 chain location
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Edwards area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Edwards area
- Population, 2025 estimate
- 54,291−2.4% since 2020
- Households
- 22,058
- Median age
- 39.8
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,685 sq. mi.
- People per square mile
- 33
- Median household income
- $104,096+22.8% vs. 2015–2019, before inflation
- Average household income
- $149,170
- Median home value
- $839,500
- Jobs located here
- 36,343
- Daytime population
- 60,203Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Edwards area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for spas and skin care studios, numbered among those based in Colorado, with the Edwards area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamosa, CO | 56 | 5 | 4.4 | $1.9M | +2.1% | #181 of 504 |
| 2Montrose, CO | 52 | 20 | 11.1 | $844K | +4.1% | #230 of 504 |
| 3Cañon City, CO | 49 | 15 | 8.3 | $1.1M | +2.4% | #260 of 504 |
| 4Fort Morgan, CO | 48 | 12 | 10.8 | $834K | +4.2% | #278 of 504 |
| 5Steamboat Springs, CO | 34 | 30 | 18.0 | $617K | +0.9% | #421 of 504 |
| 6Durango, CO | 34 | 52 | 21.3 | $491K | +2.2% | #423 of 504 |
| 7Rifle, CO | 33 | 60 | 18.4 | $597K | +1.2% | #426 of 504 |
| 8Breckenridge, CO | 32 | 34 | 21.8 | $550K | +1.1% | #432 of 504 |
| 9Edwards, CO | 23 | 63 | 28.6 | $412K | −2.4% | #475 of 504 |
| 10Sterling, CO | 19 | 9 | 11.0 | $760K | −2.7% | #487 of 504 |
Other business types in the Edwards area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas29
- Hair salons47
- Barbershops57
- Nail salons44
- Spas and skin care23
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Edwards, CO area?
The Edwards area has 63 spas and skin care studios on map listings as of September 2026. One of them (2%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 13 businesses with payroll classed as other personal care services in 2023.
How much do households in the Edwards, CO area spend on personal care products and services?
About $25.9M a year, or $1,176 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 63 spas and skin care studios on map listings, it comes to $412K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 22,058 households in the Edwards area and national spending patterns by income.
How does the Edwards, CO area compare with the U.S. for spas and skin care studios?
The Edwards area has 28.6 spas and skin care studios per 10,000 households, 2.5 times the U.S. rate of 11.5. Spending per studio is $412K, 53% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Edwards area would have about 30, against 63 on map listings. There is one business with payroll in the industry for every 1,697 households, against one for every 4,055 across the U.S.
How fast is the Edwards, CO area growing?
Population estimates put the Edwards area at 54,291 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 22,058 households. Median household income in the Edwards area is $104,096, 29% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Edwards area scores 23 for spas and skin care studios (low), #475 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Edwards area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Edwards area
Screening a site or an acquisition in the Edwards area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.