Groundwork

Beauty and personal care · Small-town market · Colorado

Nail salons in the Edwards, CO area

How the Edwards, CO area compares with other small-town markets and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #237 of 387 scored small-town markets
#6 of 7 scored small-town markets based in Colorado

Listings
12
8 chain locations (67%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$25.9M
On personal care products and services · $1,176 a household
Spending per listing
$2.2M
29% above the U.S.
Listings per 10k households
5.4
10% below the U.S.
Population, 2025
54,291
−2.4% since 2020

See the nail salons around any address in the Edwards area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in the Edwards area comes to about $25.9M a year: $1,176 per household, 17% above the U.S. average. That works out to $2.2M per salon, 29% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

The Edwards area has 12 nail salons on map listings as of September 2026. Chain locations make up 67% of them, against 27% across the U.S. Per 10,000 households, that is 5.4, 10% below the U.S. rate of 6.0.

In 2023, official counts showed 10 businesses with payroll in the Edwards area classed as nail salons. That is one for every 2,206 households, against one for every 3,754 across the U.S. Another 11 one-person businesses have no payroll, by official counts.

Population estimates put the population change in the Edwards area from 2020 to 2025 at −2.4%, against +3.1% for the U.S. For nail salons, the Edwards area has a Groundwork market score of 44 (lower middle): #237 of 387 scored small-town markets and #6 of 7 scored small-town markets based in Colorado.

How the Edwards area compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Edwards, CO area compared with Colorado and the U.S.
MeasureEdwards areaColoradoU.S.
Listings per 10k households5.45.36.0
Spending per listing$2.2M$2.1M$1.7M
Households per official establishment2,2063,2133,754
Official establishment growth, 2019–2023n/a+26.3%+23.2%
Population growth, 2020–2025−2.4%+3.9%+3.1%
Spending per household on personal care products and services$1,176$1,118$1,005
Median household income$104,096$95,470$80,734
Groundwork market score4456

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10
Employees, 2023
46
Annual payroll, 2023
$1.6M
One-person businesses, 2023
11Businesses with no payroll
Map listings, September 2026
128 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Edwards area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Edwards area

Population, 2025 estimate
54,291−2.4% since 2020
Households
22,058
Median age
39.8
Homes lived in by their owners
66%
Vehicles per household
2.1
Land area
1,685 sq. mi.
People per square mile
33
Median household income
$104,096+22.8% vs. 2015–2019, before inflation
Average household income
$149,170
Median home value
$839,500
Jobs located here
36,343
Daytime population
60,203Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Edwards area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Colorado

Every Colorado market ranked →

The highest-scoring small-town markets in Colorado for nail salons, numbered among those based in Colorado, with the Edwards area marked.

Top small-town markets in Colorado

Small-town markets in Colorado ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Durango, CO8862.5$4.3M+2.2%#4 of 387
2Rifle, CO7772.1$5.1M+1.2%#18 of 387
3Steamboat Springs, CO7084.8$2.3M+0.9%#64 of 387
4Breckenridge, CO5295.8$2.1M+1.1%#192 of 387
5Montrose, CO52105.5$1.7M+4.1%#194 of 387
6Edwards, CO44125.4$2.2M−2.4%#237 of 387
7Sterling, CO1778.5$978K−2.7%#363 of 387

Other business types in the Edwards area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Edwards, CO area?

Map listings as of September 2026 show 12 nail salons in the Edwards area. 8 of them (67%) are chain locations. The listings count nail salons. Official counts show 10 businesses with payroll classed as nail salons in 2023. Official counts list 11 one-person businesses without payroll.

How much do households in the Edwards, CO area spend on personal care products and services?

About $25.9M a year, or $1,176 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 12 nail salons on map listings, it comes to $2.2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 22,058 households in the Edwards area and national spending patterns by income.

How does the Edwards, CO area compare with the U.S. for nail salons?

The Edwards area has 5.4 nail salons per 10,000 households, 10% below the U.S. rate of 6.0. Spending per salon is $2.2M, 29% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Edwards area would have about 16, against 12 on map listings. There is one business with payroll in the industry for every 2,206 households, against one for every 3,754 across the U.S.

How fast is the Edwards, CO area growing?

Population estimates put the Edwards area at 54,291 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 22,058 households. Median household income in the Edwards area is $104,096, 29% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Edwards area scores 44 for nail salons (lower middle), #237 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Edwards area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Edwards area

Screening a site or an acquisition in the Edwards area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Edwards area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.