Metro area profile · Colorado
Pueblo, CO metro area market data
How the Pueblo metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 169,277
- +0.6% since 2020
- Households
- 68,523
- Median household income
- $64,010
- +36.8% vs. 2015–2019, before inflation
- Median home value
- $291,300
- Jobs located here
- 56,090
- Highest market score
- 78
- Child care and preschools, #25 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Pueblo metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Pueblo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Pueblo metro area has an estimated 169,277 people and 68,523 households. Between 2020 and 2025, the population of the Pueblo metro area grew 0.6%, slower than the U.S. (+3.1%). Median household income in the Pueblo metro area is $64,010, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.
Relative to the U.S., household spending in the Pueblo metro area runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on clothing, shoes and related services (78).
Of the business types scored in the Pueblo metro area, child care centers and preschools (78), veterinarians (74) and property management companies (73) have the highest Groundwork market scores. For child care centers and preschools, that ranks #25 of 387 scored metro areas.
The Pueblo metro area is made up of one county, Pueblo County. Against the U.S., map listings per household run highest for primary care and pediatric clinics (42% above the U.S. rate) and lowest for child care centers and preschools (57% below the U.S. rate).
All 56 business types in the Pueblo metro area
Highest Groundwork market score first. Each score compares the Pueblo metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 78 | #25 of 387 | 17 | 2.5 | $2.2M | 218 | 21 |
| Veterinarians | 74 | #37 of 384 | 13 | 1.9 | $4.5M | 166 | 11 |
| Property management | 73 | #22 of 374 | 13 | 1.9 | Index only | 156 | 10 |
| Yoga, Pilates and fitness studios | 72 | #28 of 347 | 8 | 1.2 | $7.5M | 184 | 11 |
| Pet businesses | 70 | #49 of 387 | 55 | 8.0 | $1.1M | 122 | 24 |
| Pet grooming and boarding | 70 | #51 of 386 | 18 | 2.6 | $3.3M | 128 | 7 |
| Gyms, studios and classes | 67 | #52 of 387 | 83 | 12.1 | $722K | 109 | 19 |
| Grocery stores | 67 | #75 of 387 | 25 | 3.6 | $15.5M | 166 | 12 |
| Gyms | 65 | #65 of 387 | 45 | 6.6 | $1.3M | 102 | 11 |
| Hair salons | 62 | #81 of 387 | 129 | 18.8 | $478K | 111 | 16 |
| Martial arts and dance studios | 59 | #105 of 387 | 30 | 4.4 | $2M | 99 | 8 |
| Real estate | 58 | #109 of 387 | 200 | 29.2 | Index only | 130 | 102 |
| Pest control | 56 | #124 of 345 | 5 | 0.7 | $16.2M | 158 | 7 |
| Bakeries and dessert shops | 56 | #147 of 387 | 45 | 6.6 | $5.3M | 128 | 34 |
| Real estate agents and brokers | 55 | #132 of 387 | 155 | 22.6 | Index only | 133 | 67 |
| Funeral homes | 55 | #145 of 377 | 13 | 1.9 | $800K | 118 | 9 |
| Restaurants and cafes | 55 | #152 of 387 | 578 | 84.4 | $413K | 111 | 274 |
| Gas stations | 55 | #164 of 387 | 69 | 10.1 | $2.7M | 111 | 46 |
| Clothing and shoe stores | 55 | #171 of 387 | 71 | 10.4 | $1.6M | 123 | 34 |
| Lawn, cleaning and pest control | 54 | #163 of 387 | 49 | 7.2 | $1.6M | 98 | 72 |
| Landscaping and lawn care | 53 | #164 of 385 | 29 | 4.2 | $2.8M | 95 | 37 |
| Coffee shops and cafes | 53 | #168 of 387 | 54 | 7.9 | $4.4M | 119 | 29 |
| Grocery and convenience stores | 53 | #180 of 387 | 111 | 16.2 | $3.5M | 103 | 22 |
| Dry cleaners | 52 | #137 of 272 | 5 | 0.7 | $22.1M | 141 | 4 |
| Chiropractors | 52 | #171 of 386 | 27 | 3.9 | $2.9M | 123 | 18 |
| Pizza | 52 | #173 of 387 | 42 | 6.1 | $5.7M | 112 | 125 |
| Mortgage brokers and lenders | 51 | #175 of 373 | 26 | 3.8 | Index only | 111 | 9 |
| Clothing, shoes and laundry | 51 | #199 of 387 | 107 | 15.6 | $1M | 117 | 45 |
| Sit-down restaurants | 50 | #185 of 387 | 306 | 44.7 | $780K | 118 | 118 |
| Car washes and detailing | 49 | #198 of 387 | 28 | 4.1 | $2.5M | 100 | 12 |
| Salons, barbers and spas | 49 | #208 of 387 | 289 | 42.2 | $214K | 100 | 47 |
| Oil change and quick lube | 47 | #167 of 290 | 5 | 0.7 | $14.1M | 102 | 7 |
| Auto repair and car care | 47 | #227 of 387 | 253 | 36.9 | $278K | 104 | 108 |
| Auto repair shops | 46 | #238 of 387 | 157 | 22.9 | $448K | 101 | 74 |
| Home inspectors | 43 | #159 of 243 | 6 | 0.9 | Index only | 71 | 4 |
| Physical therapy | 42 | #253 of 386 | 43 | 6.3 | $1.8M | 77 | 17 |
| Doctors, dentists and clinics | 41 | #266 of 387 | 573 | 83.6 | $139K | 91 | 207 |
| Optometrists and eye care | 41 | #275 of 386 | 25 | 3.6 | $3.2M | 101 | 12 |
| Collision repair and body shops | 40 | #265 of 381 | 26 | 3.8 | $2.7M | 88 | 17 |
| Nail salons | 40 | #290 of 387 | 35 | 5.1 | $1.8M | 106 | 14 |
| House cleaning | 38 | #285 of 375 | 15 | 2.2 | $5.4M | 84 | 28 |
| Fast food and sandwich shops | 37 | #277 of 387 | 101 | 14.7 | $2.4M | 77 | 125 |
| Tire shops | 37 | #277 of 386 | 35 | 5.1 | $2M | 80 | 13 |
| Convenience stores | 37 | #283 of 387 | 65 | 9.5 | $5.9M | 75 | 10 |
| Primary care and pediatrics | 34 | #309 of 387 | 70 | 10.2 | $1.1M | 64 | 87 |
| Pet stores | 34 | #310 of 382 | 16 | 2.3 | $3.7M | 81 | 6 |
| HVAC and plumbing | 34 | #320 of 387 | 43 | 6.3 | $4M | 85 | 54 |
| Barbershops | 30 | #331 of 387 | 40 | 5.8 | $1.5M | 82 | Under 3 |
| Spas and skin care | 29 | #366 of 387 | 81 | 11.8 | $762K | 87 | 17 |
| Dentists and orthodontists | 24 | #369 of 387 | 99 | 14.4 | $802K | 82 | 68 |
| Insurance agencies | 23 | #346 of 387 | 134 | 19.6 | $967K | 77 | 84 |
| Home repair trades | 22 | #378 of 387 | 101 | 14.7 | $1.7M | 71 | 122 |
| Electricians | 20 | #371 of 383 | 23 | 3.4 | $7.5M | 63 | 48 |
| Laundromats | 17 | #349 of 364 | 11 | 1.6 | $10M | 80 | 7 |
| Roofing and gutters | 17 | #376 of 381 | 35 | 5.1 | $5M | 59 | 20 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $39.7M | Too few | 5 |
Household spending in the Pueblo metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $70.4M | $1,027 | 107 |
| Gasoline and other fuels | $183.4M | $2,677 | 103 |
| Food away from home | $238.8M | $3,485 | 86 |
| Groceries | $386.6M | $5,641 | 89 |
| Personal care products and services | $61.7M | $900 | 90 |
| Child care and other personal services | $37.2M | $542 | 93 |
| Memberships, classes and admissions | $59.9M | $874 | 89 |
| Medical and dental services | $79.4M | $1,159 | 90 |
| Pets | $58.8M | $858 | 94 |
| Clothing, shoes and related services | $110.5M | $1,613 | 78 |
| Vehicle insurance | $129.6M | $1,892 | 97 |
| Home repairs, maintenance and insurance | $173.3M | $2,529 | 84 |
| Lawn care, cleaning and other household services | $80.8M | $1,179 | 83 |
| Rent and homeowner costs | $1.1B | $16,413 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Pueblo metro area
- Population, 2025 estimate
- 169,277+0.6% since 2020
- Households
- 68,523
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 2,387 sq. mi.
- People per square mile
- 71
- Median household income
- $64,010+36.8% vs. 2015–2019, before inflation
- Average household income
- $84,458
- Median home value
- $291,300
- Jobs located here
- 56,090
- Daytime population
- 161,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pueblo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Pueblo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Pueblo metro area 1
- Pueblo County, CO169,356 people
Other markets based in Colorado 12
- Denver-Aurora-Centennial, CO metro area3,002,721 people
- Colorado Springs, CO metro area767,824 people
- Fort Collins-Loveland, CO metro area367,368 people
- Greeley, CO metro area350,396 people
- Boulder, CO metro area328,961 people
- Grand Junction, CO metro area158,601 people
- Rifle, CO area79,464 people
- Durango, CO area56,331 people
- Edwards, CO area55,135 people
- Cañon City, CO area49,634 people
- Montrose, CO area43,807 people
- Breckenridge, CO area38,397 people
Questions
How fast is the Pueblo, CO metro area growing?
Population estimates put the Pueblo metro area at 169,277 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 68,523 households. Median household income rose 36.8% from the 2015–2019 survey, before inflation.
How much do households in the Pueblo, CO metro area spend?
Households in the Pueblo metro area spend about $1.1B a year on rent and homeowner costs, $386.6M on groceries and $238.8M on food away from home. Set against the U.S., households in the Pueblo metro area spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on clothing, shoes and related services (78).
Which business types have the highest market scores in the Pueblo, CO metro area?
The highest Groundwork market scores in the Pueblo metro area are for child care centers and preschools (78), veterinarians (74) and property management companies (73). The Pueblo metro area ranks #25 of 387 scored metro areas for child care centers and preschools.
How does the Pueblo, CO metro area compare with the U.S.?
The median household income in the Pueblo metro area is $64,010 a year, 21% below the U.S. median of $80,734. The population rose 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $291,300, against $332,700 for the U.S. For its number of households, the Pueblo metro area has the most map listings, relative to the U.S., for primary care and pediatric clinics (42% above the U.S. rate) and the fewest for child care centers and preschools (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Pueblo metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pueblo metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Colorado · Every U.S. market · How we measure
Screening a site or an acquisition in the Pueblo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pueblo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.