Small-town market profile · Colorado
Breckenridge, CO area market data
Population, household spending and competition for 56 business types in the Breckenridge area, each scored against other small-town markets.
- Population, 2025
- 39,069
- +1.1% since 2020
- Households
- 15,565
- Median household income
- $105,544
- Median home value
- $748,200
- Jobs located here
- 26,426
- Highest market score
- 71
- Car washes and detailing, #70 of 441 scored small-town markets
A site report maps the competitors on map listings around any address in the Breckenridge area by name and distance, and the households and spending within reach. Or open the report at the center of the Breckenridge area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 39,069 people live in the Breckenridge area, in 15,565 households. Population estimates put the population change in the Breckenridge area from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%). The median household income in the Breckenridge area is $105,544 a year, 31% above the U.S. median of $80,734.
Set against the U.S., households in the Breckenridge area spend the most on child care and other personal services (an index of 161, where 100 is the U.S. average) and the least on vehicle insurance (100).
The highest Groundwork market scores in the Breckenridge area are for car washes and detailers (71), martial arts and dance studios (67) and child care centers and preschools (66). The Breckenridge area ranks #70 of 441 scored small-town markets for car washes and detailers.
The Breckenridge area takes in 2 counties: Summit County and Lake County. For its number of households, the Breckenridge area has the most map listings, relative to the U.S., for property management companies (5.4 times the U.S. rate) and the fewest for insurance agencies (46% below the U.S. rate).
All 56 business types in the Breckenridge area
Highest Groundwork market score first. Each score compares the Breckenridge area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 71 | #70 of 441 | 7 | 4.5 | $2.6M | 101 | Under 3 |
| Martial arts and dance studios | 67 | #61 of 378 | 6 | 3.9 | $3.9M | 196 | 9 |
| Child care and preschools | 66 | #102 of 454 | 10 | 6.4 | $1.5M | 145 | 16 |
| Pet grooming and boarding | 65 | #82 of 387 | 6 | 3.9 | $3.1M | 123 | 6 |
| Gyms | 65 | #88 of 506 | 15 | 9.6 | $1.6M | 121 | 7 |
| Convenience stores | 65 | #133 of 529 | 19 | 12.2 | $5.5M | 70 | Under 3 |
| Auto repair and car care | 64 | #129 of 538 | 55 | 35.3 | $325K | 121 | 32 |
| Insurance agencies | 62 | #162 of 537 | 13 | 8.4 | $2.3M | 186 | 17 |
| Gyms, studios and classes | 60 | #148 of 535 | 30 | 19.3 | $789K | 119 | 16 |
| Dentists and orthodontists | 60 | #164 of 526 | 14 | 9.0 | $1.7M | 172 | 18 |
| Auto repair shops | 60 | #165 of 538 | 34 | 21.8 | $525K | 118 | 27 |
| Optometrists and eye care | 59 | #130 of 400 | 8 | 5.1 | $3M | 94 | 4 |
| Chiropractors | 59 | #146 of 426 | 10 | 6.4 | $2.4M | 99 | 6 |
| Primary care and pediatrics | 57 | #171 of 458 | 11 | 7.1 | $2.2M | 121 | 31 |
| Hair salons | 57 | #185 of 538 | 38 | 24.4 | $492K | 114 | 26 |
| Pet businesses | 56 | #195 of 527 | 25 | 16.1 | $750K | 85 | 21 |
| Yoga, Pilates and fitness studios | 53 | #48 of 112 | 9 | 5.8 | $2.6M | 65 | 7 |
| Landscaping and lawn care | 53 | #162 of 399 | 9 | 5.8 | $2.7M | 92 | 36 |
| Veterinarians | 53 | #182 of 398 | 9 | 5.8 | $2.1M | 77 | 10 |
| Nail salons | 52 | #192 of 387 | 9 | 5.8 | $2.1M | 124 | 5 |
| HVAC and plumbing | 51 | #221 of 476 | 12 | 7.7 | $4.4M | 93 | 59 |
| Roofing and gutters | 50 | #144 of 288 | 8 | 5.1 | $6.6M | 78 | 5 |
| Grocery and convenience stores | 48 | #309 of 538 | 49 | 31.5 | $2.2M | 63 | 14 |
| Fast food and sandwich shops | 45 | #322 of 537 | 32 | 20.6 | $2.3M | 76 | 60 |
| Salons, barbers and spas | 45 | #333 of 538 | 88 | 56.5 | $213K | 100 | 46 |
| Doctors, dentists and clinics | 42 | #354 of 538 | 158 | 101.5 | $150K | 98 | 73 |
| Gas stations | 42 | #357 of 536 | 28 | 18.0 | $1.5M | 65 | 22 |
| Laundromats | 41 | #96 of 150 | 6 | 3.9 | $5.6M | 45 | 3 |
| Pet stores | 41 | #154 of 220 | 8 | 5.1 | $2.3M | 52 | 5 |
| Lawn, cleaning and pest control | 40 | #324 of 481 | 19 | 12.2 | $1.3M | 76 | 110 |
| Grocery stores | 40 | #357 of 506 | 17 | 10.9 | $6.2M | 67 | 14 |
| Home repair trades | 40 | #380 of 526 | 30 | 19.3 | $1.8M | 73 | 100 |
| Mortgage brokers and lenders | 39 | #126 of 177 | 10 | 6.4 | Index only | 83 | 9 |
| Electricians | 37 | #232 of 295 | 10 | 6.4 | $5.3M | 44 | 36 |
| Physical therapy | 33 | #322 of 400 | 21 | 13.5 | $1.1M | 47 | 11 |
| Bakeries and dessert shops | 33 | #430 of 507 | 34 | 21.8 | $2.2M | 53 | 35 |
| Pizza | 33 | #433 of 520 | 31 | 19.9 | $2.4M | 47 | 60 |
| Clothing, shoes and laundry | 32 | #432 of 536 | 97 | 62.3 | $348K | 40 | 63 |
| Spas and skin care | 32 | #432 of 504 | 34 | 21.8 | $550K | 63 | 12 |
| Restaurants and cafes | 32 | #449 of 538 | 479 | 307.7 | $155K | 42 | 239 |
| Sit-down restaurants | 32 | #457 of 538 | 254 | 163.2 | $292K | 44 | 144 |
| Coffee shops and cafes | 32 | #458 of 529 | 54 | 34.7 | $1.4M | 37 | 35 |
| House cleaning | 31 | #122 of 142 | 9 | 5.8 | $2.7M | 42 | 74 |
| Clothing and shoe stores | 31 | #439 of 536 | 76 | 48.8 | $444K | 35 | 60 |
| Real estate | 31 | #500 of 536 | 183 | 117.6 | Index only | 41 | 325 |
| Real estate agents and brokers | 31 | #502 of 533 | 145 | 93.2 | Index only | 41 | 223 |
| Property management | 29 | #162 of 180 | 25 | 16.1 | Index only | 23 | 81 |
| Barbershops | Not scored | Not scored | 4 | 2.6 | $4.7M | 248 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.9 | $6M | 193 | 4 |
| Home inspectors | Not scored | Not scored | 3 | 1.9 | Index only | 41 | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 1.3 | $8.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $33.7M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $17.9M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $24.3M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Breckenridge area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.9M | $1,148 | 120 |
| Gasoline and other fuels | $43.3M | $2,782 | 107 |
| Food away from home | $74.2M | $4,770 | 117 |
| Groceries | $105.4M | $6,771 | 107 |
| Personal care products and services | $18.7M | $1,202 | 120 |
| Child care and other personal services | $14.5M | $932 | 161 |
| Memberships, classes and admissions | $23.7M | $1,521 | 155 |
| Medical and dental services | $23.7M | $1,521 | 118 |
| Pets | $18.7M | $1,205 | 132 |
| Clothing, shoes and related services | $33.7M | $2,168 | 106 |
| Vehicle insurance | $30.4M | $1,952 | 100 |
| Home repairs, maintenance and insurance | $52.9M | $3,396 | 113 |
| Lawn care, cleaning and other household services | $24.3M | $1,559 | 110 |
| Rent and homeowner costs | $322.6M | $20,724 | 124 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Breckenridge area
- Population, 2025 estimate
- 39,069+1.1% since 2020
- Households
- 15,565
- Median age
- 41.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 985 sq. mi.
- People per square mile
- 39
- Median household income
- $105,544
- Average household income
- $141,268
- Median home value
- $748,200
- Jobs located here
- 26,426
- Daytime population
- 40,672Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Breckenridge area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Breckenridge area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Breckenridge area 2
- Summit County, CO31,017 people
- Lake County, CO7,380 people
Other markets based in Colorado 12
- Denver-Aurora-Centennial, CO metro area3,002,721 people
- Colorado Springs, CO metro area767,824 people
- Fort Collins-Loveland, CO metro area367,368 people
- Greeley, CO metro area350,396 people
- Boulder, CO metro area328,961 people
- Pueblo, CO metro area169,356 people
- Grand Junction, CO metro area158,601 people
- Rifle, CO area79,464 people
- Durango, CO area56,331 people
- Edwards, CO area55,135 people
- Cañon City, CO area49,634 people
- Montrose, CO area43,807 people
Questions
How fast is the Breckenridge, CO area growing?
Population estimates put the Breckenridge area at 39,069 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 15,565 households.
How much do households in the Breckenridge, CO area spend?
Households in the Breckenridge area spend about $322.6M a year on rent and homeowner costs, $105.4M on groceries and $74.2M on food away from home. Relative to the U.S., household spending in the Breckenridge area runs highest on child care and other personal services (an index of 161, where 100 is the U.S. average) and lowest on vehicle insurance (100).
Which business types have the highest market scores in the Breckenridge, CO area?
Of the business types scored in the Breckenridge area, car washes and detailers (71), martial arts and dance studios (67) and child care centers and preschools (66) have the highest Groundwork market scores. For car washes and detailers, that ranks #70 of 441 scored small-town markets.
How does the Breckenridge, CO area compare with the U.S.?
Median household income in the Breckenridge area is $105,544, 31% above the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $748,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (5.4 times the U.S. rate) and lowest for insurance agencies (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Breckenridge area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Breckenridge area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Breckenridge area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Breckenridge area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.