Metro area profile · Colorado
Grand Junction, CO metro area market data
How the Grand Junction metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 162,845
- +4.4% since 2020
- Households
- 65,830
- Median household income
- $73,658
- +33.0% vs. 2015–2019, before inflation
- Median home value
- $378,600
- Jobs located here
- 65,394
- Highest market score
- 74
- Sit-down restaurants, #29 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Grand Junction metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Grand Junction metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Grand Junction metro area has an estimated 162,845 people and 65,830 households. Between 2020 and 2025, the population of the Grand Junction metro area grew 4.4%, faster than the U.S. (+3.1%). Median household income in the Grand Junction metro area is $73,658, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.0%, before inflation.
Relative to the U.S., household spending in the Grand Junction metro area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Of the business types scored in the Grand Junction metro area, sit-down restaurants (74), pizza places (74) and tire shops (73) have the highest Groundwork market scores. For sit-down restaurants, that ranks #29 of 387 scored metro areas.
The Grand Junction metro area is made up of one county, Mesa County. Against the U.S., map listings per household run highest for mortgage brokers and lenders (2.5 times the U.S. rate) and lowest for child care centers and preschools (38% below the U.S. rate).
All 56 business types in the Grand Junction metro area
Highest Groundwork market score first. Each score compares the Grand Junction metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 74 | #29 of 387 | 287 | 43.6 | $859K | 129 | 103 |
| Pizza | 74 | #37 of 387 | 38 | 5.8 | $6.5M | 128 | 113 |
| Tire shops | 73 | #44 of 386 | 20 | 3.0 | $3.6M | 144 | 10 |
| Martial arts and dance studios | 71 | #34 of 387 | 25 | 3.8 | $2.6M | 130 | 15 |
| Grocery stores | 70 | #59 of 387 | 33 | 5.0 | $11.7M | 126 | 20 |
| Funeral homes | 69 | #77 of 377 | 13 | 2.0 | $775K | 114 | Under 3 |
| Child care and preschools | 68 | #64 of 387 | 24 | 3.6 | $1.7M | 166 | 51 |
| Nail salons | 65 | #71 of 387 | 29 | 4.4 | $2.2M | 131 | 9 |
| Restaurants and cafes | 65 | #98 of 387 | 630 | 95.7 | $391K | 106 | 258 |
| Gyms, studios and classes | 64 | #73 of 387 | 98 | 14.9 | $668K | 101 | 33 |
| Gyms | 63 | #81 of 387 | 54 | 8.2 | $1.2M | 93 | 18 |
| Fast food and sandwich shops | 63 | #117 of 387 | 86 | 13.1 | $2.9M | 94 | 113 |
| Gas stations | 61 | #123 of 387 | 72 | 10.9 | $2.6M | 108 | 53 |
| Barbershops | 60 | #111 of 387 | 26 | 3.9 | $2.4M | 129 | 4 |
| Collision repair and body shops | 58 | #147 of 381 | 21 | 3.2 | $3.4M | 111 | 18 |
| Property management | 57 | #120 of 374 | 20 | 3.0 | Index only | 102 | 33 |
| Bakeries and dessert shops | 54 | #164 of 387 | 55 | 8.4 | $4.5M | 108 | 42 |
| Yoga, Pilates and fitness studios | 53 | #139 of 347 | 19 | 2.9 | $3.4M | 85 | 18 |
| Grocery and convenience stores | 53 | #184 of 387 | 146 | 22.2 | $2.7M | 78 | 22 |
| Oil change and quick lube | 50 | #152 of 290 | 6 | 0.9 | $12M | 87 | 10 |
| Auto repair shops | 48 | #218 of 387 | 165 | 25.1 | $437K | 98 | 90 |
| Dentists and orthodontists | 47 | #208 of 387 | 79 | 12.0 | $1M | 104 | 69 |
| Laundromats | 46 | #203 of 364 | 9 | 1.4 | $12.5M | 100 | 4 |
| Physical therapy | 45 | #228 of 386 | 54 | 8.2 | $1.5M | 63 | 19 |
| Auto repair and car care | 45 | #241 of 387 | 287 | 43.6 | $251K | 94 | 133 |
| Salons, barbers and spas | 45 | #250 of 387 | 308 | 46.8 | $206K | 97 | 78 |
| Optometrists and eye care | 45 | #252 of 386 | 27 | 4.1 | $3M | 96 | 13 |
| Roofing and gutters | 44 | #239 of 381 | 24 | 3.6 | $7.4M | 88 | 17 |
| Spas and skin care | 44 | #248 of 387 | 78 | 11.8 | $812K | 93 | 16 |
| Pet grooming and boarding | 44 | #250 of 386 | 31 | 4.7 | $2M | 77 | 17 |
| Coffee shops and cafes | 43 | #254 of 387 | 76 | 11.5 | $3.2M | 88 | 39 |
| Landscaping and lawn care | 42 | #235 of 385 | 37 | 5.6 | $2.2M | 76 | 67 |
| Clothing and shoe stores | 42 | #253 of 387 | 96 | 14.6 | $1.2M | 93 | 51 |
| Clothing, shoes and laundry | 42 | #258 of 387 | 134 | 20.4 | $843K | 96 | 58 |
| Convenience stores | 41 | #255 of 387 | 69 | 10.5 | $5.6M | 71 | Under 3 |
| Urgent care and walk-in clinics | 40 | #141 of 197 | 5 | 0.8 | $16.2M | 66 | 6 |
| Hair salons | 40 | #296 of 387 | 169 | 25.7 | $375K | 87 | 47 |
| Pet stores | 39 | #272 of 382 | 22 | 3.3 | $2.8M | 61 | 6 |
| Primary care and pediatrics | 37 | #293 of 387 | 72 | 10.9 | $1.1M | 63 | 109 |
| Pest control | 36 | #271 of 345 | 12 | 1.8 | $6.9M | 67 | 10 |
| Pet businesses | 35 | #306 of 387 | 103 | 15.6 | $592K | 67 | 53 |
| Car washes and detailing | 35 | #309 of 387 | 40 | 6.1 | $1.8M | 72 | 21 |
| Home inspectors | 33 | #199 of 243 | 9 | 1.4 | Index only | 48 | 8 |
| Veterinarians | 33 | #311 of 384 | 37 | 5.6 | $1.6M | 61 | 30 |
| Lawn, cleaning and pest control | 33 | #317 of 387 | 69 | 10.5 | $1.2M | 71 | 123 |
| Doctors, dentists and clinics | 33 | #331 of 387 | 809 | 122.9 | $100K | 66 | 250 |
| Real estate agents and brokers | 33 | #354 of 387 | 286 | 43.4 | Index only | 73 | 202 |
| Insurance agencies | 32 | #301 of 387 | 134 | 20.4 | $978K | 78 | 85 |
| Real estate | 32 | #359 of 387 | 387 | 58.8 | Index only | 68 | 318 |
| Chiropractors | 31 | #344 of 386 | 50 | 7.6 | $1.6M | 68 | 34 |
| House cleaning | 29 | #343 of 375 | 20 | 3.0 | $4.1M | 64 | 46 |
| Mortgage brokers and lenders | 29 | #356 of 373 | 72 | 10.9 | Index only | 40 | 31 |
| Electricians | 28 | #349 of 383 | 25 | 3.8 | $7.1M | 59 | 57 |
| Home repair trades | 25 | #373 of 387 | 114 | 17.3 | $1.6M | 64 | 172 |
| HVAC and plumbing | 23 | #374 of 387 | 65 | 9.9 | $2.7M | 57 | 98 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $112.9M | Too few | 3 |
Household spending in the Grand Junction metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $72.1M | $1,096 | 114 |
| Gasoline and other fuels | $185.3M | $2,815 | 108 |
| Food away from home | $246.6M | $3,745 | 92 |
| Groceries | $387.3M | $5,883 | 93 |
| Personal care products and services | $63.4M | $962 | 96 |
| Child care and other personal services | $40M | $608 | 105 |
| Memberships, classes and admissions | $65.5M | $994 | 101 |
| Medical and dental services | $81.2M | $1,233 | 96 |
| Pets | $60.9M | $926 | 102 |
| Clothing, shoes and related services | $112.9M | $1,716 | 83 |
| Vehicle insurance | $131.1M | $1,991 | 102 |
| Home repairs, maintenance and insurance | $177.6M | $2,698 | 89 |
| Lawn care, cleaning and other household services | $82.5M | $1,253 | 89 |
| Rent and homeowner costs | $1.1B | $17,281 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Grand Junction metro area
- Population, 2025 estimate
- 162,845+4.4% since 2020
- Households
- 65,830
- Median age
- 41.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 3,329 sq. mi.
- People per square mile
- 48
- Median household income
- $73,658+33.0% vs. 2015–2019, before inflation
- Average household income
- $95,145
- Median home value
- $378,600
- Jobs located here
- 65,394
- Daytime population
- 156,691Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grand Junction metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Grand Junction metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Grand Junction metro area 1
- Mesa County, CO158,601 people
Other markets based in Colorado 12
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- Greeley, CO metro area350,396 people
- Boulder, CO metro area328,961 people
- Pueblo, CO metro area169,356 people
- Rifle, CO area79,464 people
- Durango, CO area56,331 people
- Edwards, CO area55,135 people
- Cañon City, CO area49,634 people
- Montrose, CO area43,807 people
- Breckenridge, CO area38,397 people
Questions
How fast is the Grand Junction, CO metro area growing?
Population estimates put the Grand Junction metro area at 162,845 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 65,830 households. Median household income rose 33.0% from the 2015–2019 survey, before inflation.
How much do households in the Grand Junction, CO metro area spend?
Households in the Grand Junction metro area spend about $1.1B a year on rent and homeowner costs, $387.3M on groceries and $246.6M on food away from home. Set against the U.S., households in the Grand Junction metro area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
Which business types have the highest market scores in the Grand Junction, CO metro area?
The highest Groundwork market scores in the Grand Junction metro area are for sit-down restaurants (74), pizza places (74) and tire shops (73). The Grand Junction metro area ranks #29 of 387 scored metro areas for sit-down restaurants.
How does the Grand Junction, CO metro area compare with the U.S.?
The median household income in the Grand Junction metro area is $73,658 a year, 9% below the U.S. median of $80,734. The population rose 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $378,600, against $332,700 for the U.S. For its number of households, the Grand Junction metro area has the most map listings, relative to the U.S., for mortgage brokers and lenders (2.5 times the U.S. rate) and the fewest for child care centers and preschools (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Grand Junction metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grand Junction metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Grand Junction metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grand Junction metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.