Metro area profile · Colorado
Denver-Aurora-Centennial, CO metro area market data
How the Denver-Aurora-Centennial metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 3,092,037
- +4.1% since 2020
- Households
- 1,221,636
- Median household income
- $105,762
- +32.8% vs. 2015–2019, before inflation
- Median home value
- $603,800
- Jobs located here
- 1,626,278
- Highest market score
- 88
- Pest control, #1 of 345 scored metro areas
A site report maps the competitors on map listings around any address in the Denver-Aurora-Centennial metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Denver-Aurora-Centennial metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Denver-Aurora-Centennial metro area has an estimated 3,092,037 people and 1,221,636 households. Between 2020 and 2025, the population of the Denver-Aurora-Centennial metro area grew 4.1%, faster than the U.S. (+3.1%). Median household income in the Denver-Aurora-Centennial metro area is $105,762, 31% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.8%, before inflation.
Relative to the U.S., household spending in the Denver-Aurora-Centennial metro area runs highest on child care and other personal services (an index of 156, where 100 is the U.S. average) and lowest on vehicle insurance (95).
Of the business types scored in the Denver-Aurora-Centennial metro area, pest control companies (88), grocery stores (86) and grocery and convenience stores (85) have the highest Groundwork market scores. For pest control companies, that ranks #1 of 345 scored metro areas.
The Denver-Aurora-Centennial metro area takes in 10 counties: Denver County, Arapahoe County, Jefferson County, Adams County and 6 more. Against the U.S., map listings per household run highest for mortgage brokers and lenders (2.1 times the U.S. rate) and lowest for pest control companies (50% below the U.S. rate).
All 56 business types in the Denver-Aurora-Centennial metro area
Highest Groundwork market score first. Each score compares the Denver-Aurora-Centennial metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pest control | 88 | #1 of 345 | 80 | 0.7 | $23.3M | 228 | 85 |
| Grocery stores | 86 | #12 of 387 | 487 | 4.0 | $16.8M | 180 | 380 |
| Grocery and convenience stores | 85 | #9 of 387 | 1,719 | 14.1 | $4.7M | 140 | 560 |
| Child care and preschools | 85 | #10 of 387 | 617 | 5.1 | $1.8M | 179 | 577 |
| Convenience stores | 81 | #14 of 387 | 771 | 6.3 | $10.6M | 134 | 180 |
| Urgent care and walk-in clinics | 80 | #6 of 197 | 37 | 0.3 | $49.4M | 201 | 87 |
| Oil change and quick lube | 77 | #18 of 290 | 67 | 0.5 | $19.9M | 145 | 75 |
| Pizza | 76 | #21 of 387 | 787 | 6.4 | $7.3M | 143 | 2,542 |
| Landscaping and lawn care | 74 | #45 of 385 | 582 | 4.8 | $3.2M | 109 | 1,005 |
| Lawn, cleaning and pest control | 73 | #39 of 387 | 985 | 8.1 | $1.9M | 113 | 1,908 |
| Laundromats | 73 | #45 of 364 | 120 | 1.0 | $21.6M | 173 | 82 |
| Fast food and sandwich shops | 72 | #61 of 387 | 1,554 | 12.7 | $3.7M | 121 | 2,542 |
| Bakeries and dessert shops | 70 | #38 of 387 | 1,027 | 8.4 | $5.6M | 134 | 956 |
| Car washes and detailing | 70 | #47 of 387 | 473 | 3.9 | $2.8M | 112 | 180 |
| Restaurants and cafes | 70 | #61 of 387 | 13,384 | 109.6 | $427K | 115 | 5,829 |
| Gas stations | 70 | #68 of 387 | 1,096 | 9.0 | $3M | 125 | 648 |
| Auto repair and car care | 68 | #69 of 387 | 4,322 | 35.4 | $308K | 115 | 1,781 |
| Primary care and pediatrics | 68 | #69 of 387 | 857 | 7.0 | $2.1M | 120 | 1,778 |
| Tire shops | 68 | #82 of 386 | 422 | 3.5 | $3.2M | 126 | 193 |
| Gyms | 67 | #52 of 387 | 1,069 | 8.8 | $1.7M | 129 | 553 |
| Optometrists and eye care | 67 | #67 of 386 | 487 | 4.0 | $3.8M | 120 | 240 |
| Clothing and shoe stores | 67 | #79 of 387 | 1,736 | 14.2 | $1.5M | 118 | 926 |
| Martial arts and dance studios | 66 | #57 of 387 | 683 | 5.6 | $2.6M | 130 | 530 |
| Veterinarians | 66 | #82 of 384 | 482 | 3.9 | $3M | 110 | 376 |
| Funeral homes | 66 | #89 of 377 | 148 | 1.2 | $931K | 137 | 49 |
| Gyms, studios and classes | 65 | #61 of 387 | 2,235 | 18.3 | $803K | 121 | 1,083 |
| Barbershops | 65 | #79 of 387 | 537 | 4.4 | $2.7M | 142 | 102 |
| Sit-down restaurants | 65 | #80 of 387 | 7,528 | 61.6 | $760K | 114 | 2,385 |
| Pet businesses | 65 | #81 of 387 | 1,422 | 11.6 | $1M | 116 | 870 |
| Auto repair shops | 65 | #84 of 387 | 2,653 | 21.7 | $502K | 113 | 1,278 |
| Hair salons | 64 | #65 of 387 | 2,800 | 22.9 | $514K | 119 | 1,181 |
| Clothing, shoes and laundry | 64 | #102 of 387 | 2,493 | 20.4 | $1M | 118 | 1,189 |
| Pet grooming and boarding | 63 | #95 of 386 | 491 | 4.0 | $2.9M | 116 | 339 |
| HVAC and plumbing | 62 | #95 of 387 | 830 | 6.8 | $4.9M | 102 | 1,183 |
| Electricians | 60 | #109 of 383 | 328 | 2.7 | $12.3M | 103 | 1,016 |
| Home inspectors | 57 | #79 of 243 | 105 | 0.9 | Index only | 90 | 114 |
| Physical therapy | 57 | #146 of 386 | 778 | 6.4 | $2.3M | 98 | 545 |
| Coffee shops and cafes | 56 | #143 of 387 | 1,512 | 12.4 | $3.8M | 102 | 879 |
| Pet stores | 56 | #144 of 382 | 307 | 2.5 | $4.7M | 104 | 155 |
| Nail salons | 55 | #146 of 387 | 755 | 6.2 | $1.9M | 114 | 491 |
| House cleaning | 53 | #157 of 375 | 323 | 2.6 | $5.8M | 90 | 818 |
| Salons, barbers and spas | 53 | #159 of 387 | 6,357 | 52.0 | $226K | 106 | 2,263 |
| Collision repair and body shops | 53 | #177 of 381 | 403 | 3.3 | $3.3M | 107 | 378 |
| Home repair trades | 51 | #187 of 387 | 1,946 | 15.9 | $2.1M | 86 | 2,690 |
| Doctors, dentists and clinics | 51 | #189 of 387 | 13,151 | 107.7 | $139K | 91 | 4,794 |
| Property management | 49 | #201 of 374 | 489 | 4.0 | Index only | 92 | 1,065 |
| Chiropractors | 48 | #205 of 386 | 902 | 7.4 | $2M | 85 | 521 |
| Yoga, Pilates and fitness studios | 47 | #194 of 347 | 483 | 4.0 | $3.7M | 92 | 553 |
| Dentists and orthodontists | 47 | #211 of 387 | 1,915 | 15.7 | $955K | 97 | 1,623 |
| Dry cleaners | 44 | #169 of 272 | 173 | 1.4 | $15M | 96 | 181 |
| Real estate agents and brokers | 40 | #286 of 387 | 5,569 | 45.6 | Index only | 82 | 3,660 |
| Real estate | 39 | #295 of 387 | 7,269 | 59.5 | Index only | 79 | 6,003 |
| Spas and skin care | 39 | #301 of 387 | 2,087 | 17.1 | $690K | 79 | 459 |
| Roofing and gutters | 38 | #283 of 381 | 788 | 6.5 | $5.1M | 61 | 491 |
| Mortgage brokers and lenders | 35 | #321 of 373 | 1,106 | 9.1 | Index only | 58 | 580 |
| Insurance agencies | 27 | #326 of 387 | 2,555 | 20.9 | $893K | 71 | 1,764 |
Household spending in the Denver-Aurora-Centennial metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $1.3B | $1,091 | 114 |
| Gasoline and other fuels | $3.3B | $2,665 | 103 |
| Food away from home | $5.7B | $4,682 | 115 |
| Groceries | $8.2B | $6,680 | 106 |
| Personal care products and services | $1.4B | $1,178 | 117 |
| Child care and other personal services | $1.1B | $905 | 156 |
| Memberships, classes and admissions | $1.8B | $1,470 | 149 |
| Medical and dental services | $1.8B | $1,496 | 116 |
| Pets | $1.4B | $1,182 | 130 |
| Clothing, shoes and related services | $2.6B | $2,124 | 103 |
| Vehicle insurance | $2.3B | $1,867 | 95 |
| Home repairs, maintenance and insurance | $4B | $3,309 | 110 |
| Lawn care, cleaning and other household services | $1.9B | $1,524 | 108 |
| Rent and homeowner costs | $24.9B | $20,362 | 122 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Denver-Aurora-Centennial metro area
- Population, 2025 estimate
- 3,092,037+4.1% since 2020
- Households
- 1,221,636
- Median age
- 38.7
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 8,345 sq. mi.
- People per square mile
- 360
- Median household income
- $105,762+32.8% vs. 2015–2019, before inflation
- Average household income
- $140,691
- Median home value
- $603,800
- Jobs located here
- 1,626,278
- Daytime population
- 3,090,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Denver-Aurora-Centennial metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Denver-Aurora-Centennial metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Denver-Aurora-Centennial metro area 10
- Denver County, CO718,877 people
- Arapahoe County, CO659,844 people
- Jefferson County, CO579,377 people
- Adams County, CO530,225 people
- Douglas County, CO377,150 people
- Broomfield County, CO76,304 people
- Elbert County, CO27,874 people
- Park County, CO17,907 people
- Clear Creek County, CO9,262 people
- Gilpin County, CO5,901 people
Other markets based in Colorado 12
- Colorado Springs, CO metro area767,824 people
- Fort Collins-Loveland, CO metro area367,368 people
- Greeley, CO metro area350,396 people
- Boulder, CO metro area328,961 people
- Pueblo, CO metro area169,356 people
- Grand Junction, CO metro area158,601 people
- Rifle, CO area79,464 people
- Durango, CO area56,331 people
- Edwards, CO area55,135 people
- Cañon City, CO area49,634 people
- Montrose, CO area43,807 people
- Breckenridge, CO area38,397 people
Questions
How fast is the Denver-Aurora-Centennial, CO metro area growing?
Population estimates put the Denver-Aurora-Centennial metro area at 3,092,037 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 1,221,636 households. Median household income rose 32.8% from the 2015–2019 survey, before inflation.
How much do households in the Denver-Aurora-Centennial, CO metro area spend?
Households in the Denver-Aurora-Centennial metro area spend about $24.9B a year on rent and homeowner costs, $8.2B on groceries and $5.7B on food away from home. Set against the U.S., households in the Denver-Aurora-Centennial metro area spend the most on child care and other personal services (an index of 156, where 100 is the U.S. average) and the least on vehicle insurance (95).
Which business types have the highest market scores in the Denver-Aurora-Centennial, CO metro area?
The highest Groundwork market scores in the Denver-Aurora-Centennial metro area are for pest control companies (88), grocery stores (86) and grocery and convenience stores (85). The Denver-Aurora-Centennial metro area ranks #1 of 345 scored metro areas for pest control companies.
How does the Denver-Aurora-Centennial, CO metro area compare with the U.S.?
The median household income in the Denver-Aurora-Centennial metro area is $105,762 a year, 31% above the U.S. median of $80,734. The population rose 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $603,800, against $332,700 for the U.S. For its number of households, the Denver-Aurora-Centennial metro area has the most map listings, relative to the U.S., for mortgage brokers and lenders (2.1 times the U.S. rate) and the fewest for pest control companies (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Denver-Aurora-Centennial metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Denver-Aurora-Centennial metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Denver-Aurora-Centennial metro area?
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The button opens the report at the center of the Denver-Aurora-Centennial metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.