Auto · Small-town market · Michigan
Collision repair and body shops in the Holland, MI area
The collision repair and body shops in the Holland, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #93 of 387 scored small-town markets
#2 of 15 scored small-town markets based in Michigan
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 23
- 0.0% since 2019
- Household spending a year
- $54.5M
- On vehicle maintenance and repairs · $1,197 a household
- Spending per listing
- $3.6M
- 18% above the U.S.
- Listings per 10k households
- 3.3
- 6% above the U.S.
- Population, 2025
- 123,188
- +2.1% since 2020
See the collision repair and body shops around any address in the Holland area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,197 per household (25% above the U.S. average), households in the Holland area spend about $54.5M a year on vehicle maintenance and repairs. That is about $3.6M of household spending for each shop on map listings, 18% above the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
There are 15 collision repair and body shops on map listings in the Holland area as of September 2026. Of those, 3 are chain locations, or 20%, against 14% across the U.S. Per 10,000 households, that is 3.3, 6% above the U.S. rate of 3.1.
Official counts show 23 businesses with payroll classed as automotive body, paint and interior repair in the Holland area in 2023, unchanged from 2019. That is one for every 1,979 households, against one for every 3,689 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $162K have gone to businesses classed as automotive body, paint and interior repair in the Holland area.
Population estimates put the population change in the Holland area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The Groundwork market score for collision repair and body shops in the Holland area is 64 (upper middle), #93 of 387 scored small-town markets and #2 of 15 scored small-town markets based in Michigan. That puts it in the top quarter of small-town markets.
How the Holland area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Holland area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 2.9 | 3.1 |
| Spending per listing | $3.6M | $3.5M | $3.1M |
| Households per official establishment | 1,979 | 3,669 | 3,689 |
| Official establishment growth, 2019–2023 | 0.0% | −4.1% | −0.8% |
| Population growth, 2020–2025 | +2.1% | +0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,197 | $1,022 | $958 |
| Median household income | $83,283 | $72,875 | $80,734 |
| Groundwork market score | 64 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 230.0% over the period
- Employees, 2023
- 150
- Annual payroll, 2023
- $8.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $162K
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Holland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Holland area
- Population, 2025 estimate
- 123,188+2.1% since 2020
- Households
- 45,522
- Median age
- 41.4
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 825 sq. mi.
- People per square mile
- 147
- Median household income
- $83,283+32.3% vs. 2015–2019, before inflation
- Average household income
- $103,889
- Median home value
- $267,100
- Jobs located here
- 42,851
- Daytime population
- 107,584Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Holland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for collision repair and body shops, numbered among those based in Michigan (a market based in another state is listed without a number), with the Holland area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Owosso, MI | 71 | 8 | 2.8 | $3.9M | −0.4% | #54 of 387 |
| 2Holland, MI | 64 | 15 | 3.3 | $3.6M | +2.1% | #93 of 387 |
| 3Marquette, MI | 63 | 8 | 2.8 | $3.6M | +2.3% | #98 of 387 |
| 4Sturgis, MI | 58 | 6 | 2.5 | $4.2M | +0.1% | #121 of 387 |
| 5Cadillac, MI | 53 | 8 | 4.1 | $2.5M | +2.0% | #163 of 387 |
| 6Adrian, MI | 49 | 15 | 3.9 | $2.8M | −1.6% | #195 of 387 |
| 7Big Rapids, MI | 48 | 8 | 4.8 | $2.2M | +4.7% | #211 of 387 |
| Marinette, WI-MI | 47 | 12 | 4.1 | $2.6M | +0.3% | #214 of 387 |
| 8Coldwater, MI | 46 | 7 | 4.1 | $2.5M | +2.5% | #226 of 387 |
| 9Alma, MI | 44 | 6 | 4.1 | $2.7M | −1.1% | #242 of 387 |
Other business types in the Holland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care65
- Auto repair shops67
- Collision repair and body shops64
- Car washes and detailing76
- Tire shops89
- Oil change and quick lube
- Gas stations80
- Insurance agencies71
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Holland, MI area?
As of September 2026, map listings count 15 collision repair and body shops in the Holland area. 3 of them (20%) are chain locations. The listings count collision repair and auto body shops. Official counts show 23 businesses with payroll classed as automotive body, paint and interior repair in 2023, unchanged from 2019.
How much do households in the Holland, MI area spend on vehicle maintenance and repairs?
About $54.5M a year, or $1,197 per household. That is 25% above the U.S. average (an index of 125, where 100 is the U.S. average). Spread across the 15 collision repair and body shops on map listings, it comes to $3.6M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 45,522 households in the Holland area and national spending patterns by income.
How does the Holland, MI area compare with the U.S. for collision repair and body shops?
The Holland area has 3.3 collision repair and body shops per 10,000 households, 6% above the U.S. rate of 3.1. Spending per shop is $3.6M, 18% above the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, the Holland area would have about 18, against 15 on map listings. There is one business with payroll in the industry for every 1,979 households, against one for every 3,689 across the U.S. The official count held level from 2019 to 2023, against −0.8% for the U.S.
How fast is the Holland, MI area growing?
Population estimates put the Holland area at 123,188 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 45,522 households. Median household income in the Holland area is $83,283, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Holland area scores 64 for collision repair and body shops (upper middle), #93 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Holland area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Holland area
Screening a site or an acquisition in the Holland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.