Groundwork

Child care · Small-town market · Ohio

Child care centers and preschools in the Wooster, OH area

Competitor counts, household spending and official business counts for child care centers and preschools in the Wooster, OH area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #85 of 454 scored small-town markets
#2 of 25 scored small-town markets based in Ohio

Listings
14
2 chain locations (14%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$16.5M
On child care and other personal services · $372 a household
Spending per listing
$1.2M
18% above the U.S.
Listings per 10k households
3.2
45% below the U.S.
Population, 2025
116,758
−0.1% since 2020

See the child care centers and preschools around any address in the Wooster area

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wooster area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 14 child care centers and preschools in the Wooster area. 2 of them (14%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 3.2, 45% below the U.S. rate of 5.8.

Household spending on child care and other personal services in the Wooster area comes to about $16.5M a year: $372 per household, 36% below the U.S. average. That works out to $1.2M per center, 18% above the U.S. figure of $1M.

In 2023, official counts showed 16 businesses with payroll in the Wooster area classed as child care services. That is one for every 2,773 households, against one for every 1,573 across the U.S. Official counts also show 128 one-person businesses without payroll.

Population estimates put the population change in the Wooster area from 2020 to 2025 at −0.1%, against +3.1% for the U.S. The Groundwork market score for child care centers and preschools in the Wooster area is 68 (upper middle), #85 of 454 scored small-town markets and #2 of 25 scored small-town markets based in Ohio. That puts it in the top quarter of small-town markets.

How the Wooster area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Wooster, OH area compared with Ohio and the U.S.
MeasureWooster areaOhioU.S.
Listings per 10k households3.25.55.8
Spending per listing$1.2M$736K$1M
Households per official establishment2,7731,7291,573
Official establishment growth, 2019–2023n/a+6.0%+5.7%
Population growth, 2020–2025−0.1%+0.9%+3.1%
Spending per household on child care and other personal services$372$407$581
Median household income$73,574$71,389$80,734
Groundwork market score6835

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16
Employees, 2023
155
Annual payroll, 2023
$4M
One-person businesses, 2023
128Businesses with no payroll
Map listings, September 2026
142 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as child care services in the Wooster area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Wooster area

Population, 2025 estimate
116,758−0.1% since 2020
Households
44,365
Median age
39.4
Homes lived in by their owners
77%
Vehicles per household
1.8
Land area
555 sq. mi.
People per square mile
210
Median household income
$73,574+26.2% vs. 2015–2019, before inflation
Average household income
$91,644
Median home value
$222,100
Jobs located here
48,576
Daytime population
113,893Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wooster area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of the Wooster area. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across Ohio

Every Ohio market ranked →

The highest-scoring small-town markets in Ohio for child care centers and preschools, numbered among those based in Ohio, with the Wooster area marked.

Top small-town markets in Ohio

Small-town markets in Ohio ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Findlay, OH70113.5$1.1M+0.1%#75 of 454
2Wooster, OH68143.2$1.2M−0.1%#85 of 454
3Celina, OH6753.0$1.2M+0.5%#96 of 454
4Sidney, OH6773.7$1M−0.2%#97 of 454
5Chillicothe, OH6672.3$1.4M−0.8%#104 of 454
6Mount Vernon, OH6693.8$1M+1.9%#108 of 454
7Marietta, OH6562.4$1.4M−2.1%#112 of 454
8Norwalk, OH6452.1$1.6M−0.4%#115 of 454
9Ashland, OH6252.4$1.3M+0.1%#126 of 454
10Marion, OH6172.8$1.1M−0.4%#136 of 454

Other business types in the Wooster area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in the Wooster, OH area?

There are 14 child care centers and preschools on map listings in the Wooster area as of September 2026. 2 of them (14%) are chain locations. The listings count day care centers and preschools. Official counts show 16 businesses with payroll classed as child care services in 2023. Another 128 one-person businesses have no payroll, by official counts.

How much do households in the Wooster, OH area spend on child care and other personal services?

About $16.5M a year, or $372 per household. That is 36% below the U.S. average (an index of 64, where 100 is the U.S. average). Spread across the 14 child care centers and preschools on map listings, it comes to $1.2M per center. It is estimated from the incomes of the 44,365 households in the Wooster area and national spending patterns by income.

How does the Wooster, OH area compare with the U.S. for child care centers and preschools?

The Wooster area has 3.2 child care centers and preschools per 10,000 households, 45% below the U.S. rate of 5.8. Spending per center is $1.2M, 18% above the U.S. figure of $1M. At the national ratio of child care centers and preschools to household spending, the Wooster area would have about 17, against 14 on map listings. There is one business with payroll in the industry for every 2,773 households, against one for every 1,573 across the U.S.

How fast is the Wooster, OH area growing?

Population estimates put the Wooster area at 116,758 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 44,365 households. The median household income in the Wooster area is $73,574 a year, 9% below the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wooster area scores 68 for child care centers and preschools (upper middle), #85 of 454 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wooster area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in the Wooster area

Screening a site or an acquisition in the Wooster area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Wooster area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.