County profile · California
Napa County, CA market data
How Napa County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 132,949
- −3.3% since 2020
- Households
- 49,763
- Median household income
- $111,471
- +25.8% vs. 2015–2019, before inflation
- Median home value
- $869,500
- Jobs located here
- 76,014
- Highest market score
- 76
- Pet stores, #84 of 974 scored counties
A site report maps the competitors on map listings around any address in Napa County by name and distance, and the households and spending within reach. Or open the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Napa County has an estimated 132,949 people and 49,763 households. Population estimates show Napa County declined 3.3% from 2020 to 2025, against +3.1% for the U.S. Median household income in Napa County is $111,471, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
Relative to the U.S., household spending in Napa County runs highest on child care and other personal services (an index of 168, where 100 is the U.S. average) and lowest on vehicle insurance (104, still above the U.S.).
Of the business types scored in Napa County, pet stores (76), optometrists and eye clinics (71) and tire shops (71) have the highest Groundwork market scores. For pet stores, that ranks #84 of 974 scored counties.
Napa County is part of the Napa metro area. Against the U.S., map listings per household run highest for restaurants and cafes (3.4 times the U.S. rate) and lowest for car washes and detailers (37% below the U.S. rate).
All 56 business types in Napa County
Highest Groundwork market score first. Each score compares Napa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 76 | #84 of 974 | 6 | 1.2 | $10.2M | 226 | 3 |
| Optometrists and eye care | 71 | #178 of 1,302 | 16 | 3.2 | $4.8M | 154 | 7 |
| Tire shops | 71 | #238 of 1,530 | 13 | 2.6 | $4.6M | 185 | 7 |
| Funeral homes | 69 | #248 of 1,472 | 9 | 1.8 | $1M | 150 | Under 3 |
| Car washes and detailing | 68 | #270 of 1,451 | 12 | 2.4 | $5M | 199 | 8 |
| Pizza | 68 | #358 of 2,090 | 32 | 6.4 | $7.6M | 149 | 87 |
| Auto repair and car care | 67 | #447 of 2,401 | 134 | 26.9 | $449K | 167 | 70 |
| Collision repair and body shops | 66 | #291 of 1,327 | 12 | 2.4 | $5M | 163 | 13 |
| Physical therapy | 66 | #297 of 1,422 | 21 | 4.2 | $3.7M | 153 | 16 |
| Auto repair shops | 66 | #484 of 2,378 | 81 | 16.3 | $743K | 167 | 50 |
| Fast food and sandwich shops | 65 | #540 of 2,222 | 58 | 11.7 | $4.2M | 137 | 87 |
| Barbershops | 64 | #360 of 1,356 | 22 | 4.4 | $2.8M | 146 | Under 3 |
| Hair salons | 63 | #536 of 2,339 | 113 | 22.7 | $537K | 125 | 20 |
| Gas stations | 63 | #612 of 2,358 | 47 | 9.4 | $3.1M | 129 | 38 |
| Roofing and gutters | 61 | #340 of 1,177 | 14 | 2.8 | $12.2M | 145 | 11 |
| HVAC and plumbing | 61 | #446 of 1,707 | 26 | 5.2 | $6.6M | 139 | 47 |
| Convenience stores | 60 | #744 of 2,261 | 31 | 6.2 | $10.9M | 139 | 20 |
| Pet grooming and boarding | 59 | #500 of 1,461 | 14 | 2.8 | $4.4M | 172 | 15 |
| Child care and preschools | 58 | #586 of 1,611 | 31 | 6.2 | $1.6M | 157 | 43 |
| Pet businesses | 58 | #712 of 2,200 | 43 | 8.6 | $1.4M | 163 | 41 |
| Martial arts and dance studios | 55 | #512 of 1,334 | 32 | 6.4 | $2.5M | 122 | 18 |
| Veterinarians | 55 | #597 of 1,485 | 19 | 3.8 | $3.2M | 119 | 23 |
| Gyms | 55 | #713 of 1,792 | 43 | 8.6 | $1.8M | 141 | 29 |
| Home repair trades | 55 | #772 of 2,057 | 57 | 11.5 | $3M | 124 | 102 |
| Property management | 53 | #382 of 910 | 10 | 2.0 | Index only | 188 | 55 |
| Primary care and pediatrics | 52 | #766 of 1,656 | 31 | 6.2 | $2.5M | 140 | 92 |
| Gyms, studios and classes | 48 | #1,143 of 2,088 | 104 | 20.9 | $759K | 115 | 47 |
| Chiropractors | 47 | #835 of 1,490 | 36 | 7.2 | $2.1M | 90 | 16 |
| Electricians | 44 | #726 of 1,160 | 17 | 3.4 | $10.1M | 84 | 44 |
| Landscaping and lawn care | 44 | #884 of 1,493 | 29 | 5.8 | $2.7M | 93 | 100 |
| Grocery and convenience stores | 44 | #1,426 of 2,402 | 114 | 22.9 | $3M | 88 | 56 |
| Home inspectors | 42 | #268 of 415 | 5 | 1.0 | Index only | 80 | 6 |
| Lawn, cleaning and pest control | 41 | #1,202 of 1,771 | 48 | 9.6 | $1.6M | 98 | 154 |
| Grocery stores | 39 | #1,391 of 2,070 | 43 | 8.6 | $7.9M | 85 | 36 |
| Insurance agencies | 39 | #1,492 of 2,272 | 72 | 14.5 | $1.4M | 112 | 48 |
| Doctors, dentists and clinics | 36 | #1,839 of 2,394 | 450 | 90.4 | $172K | 113 | 212 |
| Dry cleaners | 35 | #392 of 507 | 7 | 1.4 | $15.8M | 101 | 11 |
| Coffee shops and cafes | 35 | #1,580 of 2,063 | 73 | 14.7 | $3.3M | 90 | 48 |
| Salons, barbers and spas | 35 | #1,951 of 2,385 | 287 | 57.7 | $212K | 99 | 69 |
| Laundromats | 34 | #566 of 785 | 13 | 2.6 | $8.5M | 68 | Under 3 |
| Nail salons | 34 | #1,063 of 1,328 | 41 | 8.2 | $1.5M | 89 | 26 |
| Real estate agents and brokers | 34 | #1,899 of 2,176 | 189 | 38.0 | Index only | 101 | 69 |
| Bakeries and dessert shops | 32 | #1,563 of 1,889 | 70 | 14.1 | $3.5M | 83 | 52 |
| House cleaning | 31 | #736 of 847 | 16 | 3.2 | $4.9M | 77 | 50 |
| Dentists and orthodontists | 31 | #1,609 of 1,886 | 79 | 15.9 | $977K | 99 | 81 |
| Clothing and shoe stores | 31 | #1,671 of 2,087 | 106 | 21.3 | $1M | 82 | 70 |
| Yoga, Pilates and fitness studios | 30 | #693 of 777 | 29 | 5.8 | $2.7M | 67 | 29 |
| Mortgage brokers and lenders | 30 | #783 of 887 | 43 | 8.6 | Index only | 62 | 13 |
| Sit-down restaurants | 30 | #2,046 of 2,405 | 426 | 85.6 | $568K | 86 | 145 |
| Real estate | 30 | #2,068 of 2,229 | 247 | 49.6 | Index only | 98 | 154 |
| Urgent care and walk-in clinics | 28 | #289 of 325 | 9 | 1.8 | $8.6M | 35 | Under 3 |
| Clothing, shoes and laundry | 28 | #1,892 of 2,210 | 154 | 30.9 | $717K | 81 | 81 |
| Spas and skin care | 24 | #1,654 of 1,769 | 108 | 21.7 | $562K | 64 | 22 |
| Restaurants and cafes | 23 | #2,242 of 2,405 | 1,872 | 376.2 | $129K | 35 | 280 |
| Pest control | Not scored | Not scored | 3 | 0.6 | $26.3M | 257 | 4 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Napa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $60.2M | $1,209 | 126 |
| Gasoline and other fuels | $144.8M | $2,909 | 112 |
| Food away from home | $242M | $4,863 | 119 |
| Groceries | $339.1M | $6,814 | 108 |
| Personal care products and services | $60.7M | $1,220 | 121 |
| Child care and other personal services | $48.7M | $978 | 168 |
| Memberships, classes and admissions | $79M | $1,587 | 161 |
| Medical and dental services | $77.2M | $1,551 | 120 |
| Pets | $61.4M | $1,234 | 136 |
| Clothing, shoes and related services | $110.4M | $2,219 | 108 |
| Vehicle insurance | $101.3M | $2,036 | 104 |
| Home repairs, maintenance and insurance | $171.4M | $3,444 | 114 |
| Lawn care, cleaning and other household services | $78.9M | $1,586 | 112 |
| Rent and homeowner costs | $1B | $20,986 | 126 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Napa County
- Population, 2025 estimate
- 132,949−3.3% since 2020
- Households
- 49,763
- Median age
- 43.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 752 sq. mi.
- People per square mile
- 179
- Median household income
- $111,471+25.8% vs. 2015–2019, before inflation
- Average household income
- $161,760
- Median home value
- $869,500
- Jobs located here
- 76,014
- Daytime population
- 143,128Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Napa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in California 8
- Solano County, CA451,918 people
- Sonoma County, CA485,040 people
- Marin County, CA257,969 people
- Contra Costa County, CA1,165,012 people
- Yolo County, CA220,564 people
- San Francisco County, CA830,235 people
- Alameda County, CA1,649,473 people
- Lake County, CA68,152 people
Questions
How fast is Napa County, CA growing?
Population estimates put Napa County at 132,949 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 49,763 households. Median household income rose 25.8% from the 2015–2019 survey, before inflation.
How much do households in Napa County, CA spend?
Households in Napa County spend about $1B a year on rent and homeowner costs, $339.1M on groceries and $242M on food away from home. Set against the U.S., households in Napa County spend the most on child care and other personal services (an index of 168, where 100 is the U.S. average) and the least on vehicle insurance (104, still above the U.S.).
Which business types have the highest market scores in Napa County, CA?
The highest Groundwork market scores in Napa County are for pet stores (76), optometrists and eye clinics (71) and tire shops (71). Napa County ranks #84 of 974 scored counties for pet stores.
How does Napa County, CA compare with the U.S.?
The median household income in Napa County is $111,471 a year, 38% above the U.S. median of $80,734. The population fell 3.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $869,500, against $332,700 for the U.S. For its number of households, Napa County has the most map listings, relative to the U.S., for restaurants and cafes (3.4 times the U.S. rate) and the fewest for car washes and detailers (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Napa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Napa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in Napa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Napa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.