Beauty and personal care · County · California
Salons, barbers and spas in Placer County, CA
Competitor counts, household spending and official business counts for salons, barbers and spas in Placer County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,542 of 2,385 scored counties
#40 of 55 scored counties in California
- Listings
- 1,059
- 154 chain locations (15%)
- Official establishments
- 276
- +20.5% since 2019
- Household spending a year
- $194.4M
- On personal care products and services · $1,231 a household
- Spending per listing
- $184K
- 14% below the U.S.
- Listings per 10k households
- 67.0
- 42% above the U.S.
- Population, 2025
- 442,081
- +8.9% since 2020
See the salons, barbers and spas around any address in Placer County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Placer County spend about $194.4M a year on personal care products and services, or $1,231 per household, 22% above the U.S. average. That is about $184K of household spending for each business on map listings, 14% below the U.S. figure of $213K.
There are 1,059 salons, barbers and spas on map listings in Placer County as of September 2026. Chain locations make up 15% of them, against 15% across the U.S. That comes to 67.0 for every 10,000 households, 42% above the U.S. rate of 47.2.
Official counts show 276 businesses with payroll classed as personal care services in Placer County in 2023, up 20.5% from 2019. That is one for every 572 households, against one for every 804 across the U.S. Official counts also show 1,711 one-person businesses without payroll. Since fiscal 2022, 12 SBA-backed loans worth $4.9M have gone to businesses classed as personal care services in Placer County.
Population estimates show Placer County grew 8.9% from 2020 to 2025, faster than the U.S. (+3.1%). For salons, barbers and spas, Placer County has a Groundwork market score of 44 (lower middle): #1,542 of 2,385 scored counties and #40 of 55 scored counties in California.
How Placer County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Placer County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 67.0 | 51.4 | 47.2 |
| Spending per listing | $184K | $223K | $213K |
| Households per official establishment | 572 | 670 | 804 |
| Official establishment growth, 2019–2023 | +20.5% | +18.8% | +14.1% |
| Population growth, 2020–2025 | +8.9% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,231 | $1,149 | $1,005 |
| Median household income | $115,998 | $99,122 | $80,734 |
| Groundwork market score | 44 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 229 → 276+20.5% over the period
- Employees, 2023
- 1,624
- Annual payroll, 2023
- $44.9M
- One-person businesses, 2023
- 1,711Businesses with no payroll
- Map listings, September 2026
- 1,059154 chain locations
- Listings at the U.S. rate for this spending
- 914The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $4.9M
SBA-backed loans to businesses classed as personal care services in Placer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Placer County
- Population, 2025 estimate
- 442,081+8.9% since 2020
- Households
- 157,954
- Median age
- 43.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 1,407 sq. mi.
- People per square mile
- 298
- Median household income
- $115,998+29.3% vs. 2015–2019, before inflation
- Average household income
- $150,239
- Median home value
- $688,100
- Jobs located here
- 187,169
- Daytime population
- 424,461Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Placer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring counties in California for salons, barbers and spas, numbered among those based in California, with Placer County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 91 | 43 | 15.0 | $647K | +8.2% | #7 of 2,385 |
| 2Calaveras County, CA | 78 | 58 | 31.5 | $327K | +2.8% | #111 of 2,385 |
| 3Madera County, CA | 76 | 148 | 32.6 | $302K | +7.4% | #154 of 2,385 |
| 4Merced County, CA | 73 | 261 | 30.3 | $301K | +5.1% | #219 of 2,385 |
| 5Colusa County, CA | 70 | 17 | 22.6 | $426K | −0.1% | #280 of 2,385 |
| 6Mariposa County, CA | 68 | 15 | 20.0 | $474K | −1.2% | #329 of 2,385 |
| 7Amador County, CA | 68 | 64 | 39.8 | $260K | +3.2% | #358 of 2,385 |
| 8Mono County, CA | 67 | 16 | 27.9 | $405K | −5.4% | #369 of 2,385 |
| 9Yolo County, CA | 67 | 251 | 32.7 | $334K | +3.1% | #383 of 2,385 |
| 10San Benito County, CA | 67 | 87 | 42.3 | $290K | +8.6% | #391 of 2,385 |
| 40Placer County, CA | 44 | 1,059 | 67.0 | $184K | +8.9% | #1,542 of 2,385 |
Other business types in Placer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons55
- Barbershops88
- Nail salons49
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Placer County, CA?
As of September 2026, map listings count 1,059 salons, barbers and spas in Placer County. 154 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 276 businesses with payroll classed as personal care services in 2023, up 20.5% from 2019. Another 1,711 one-person businesses have no payroll, by official counts.
How much do households in Placer County, CA spend on personal care products and services?
About $194.4M a year, or $1,231 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 1,059 salons, barbers and spas on map listings, it comes to $184K per business. It is estimated from the incomes of the 157,954 households in Placer County and national spending patterns by income.
How does Placer County, CA compare with the U.S. for salons, barbers and spas?
Placer County has 67.0 salons, barbers and spas per 10,000 households, 42% above the U.S. rate of 47.2. Spending per business is $184K, 14% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Placer County would have about 914, against 1,059 on map listings. There is one business with payroll in the industry for every 572 households, against one for every 804 across the U.S. The official count rose 20.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is Placer County, CA growing?
Population estimates put Placer County at 442,081 people in 2025, up 8.9% since 2020, faster than the U.S. (+3.1%). It has 157,954 households. The median household income in Placer County is $115,998 a year, 44% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Placer County scores 44 for salons, barbers and spas (lower middle), #1,542 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Placer County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Placer County
Screening a site or an acquisition in Placer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Placer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.