County profile · California
Ventura County, CA market data
Population, household spending and competition for 56 business types in Ventura County, each scored against other counties.
- Population, 2025
- 830,851
- −1.5% since 2020
- Households
- 280,360
- Median household income
- $109,797
- +24.6% vs. 2015–2019, before inflation
- Median home value
- $822,700
- Jobs located here
- 321,509
- Highest market score
- 75
- Funeral homes, #132 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Ventura County by name and distance, and the households and spending within reach. Or open the report at the center of Ventura County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 830,851 people live in Ventura County, in 280,360 households. Population estimates show Ventura County declined 1.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in Ventura County is $109,797 a year, 36% above the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Ventura County spend the most on child care and other personal services (an index of 162, where 100 is the U.S. average) and the least on clothing, shoes and related services (106, still above the U.S.).
The highest Groundwork market scores in Ventura County are for funeral homes (75), barbershops (74) and gas stations (73). Ventura County ranks #132 of 1,472 scored counties for funeral homes.
Ventura County is part of the Oxnard-Thousand Oaks-Ventura metro area. For its number of households, Ventura County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.4 times the U.S. rate) and the fewest for funeral homes (33% below the U.S. rate).
All 56 business types in Ventura County
Highest Groundwork market score first. Each score compares Ventura County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 75 | #132 of 1,472 | 38 | 1.4 | $1.3M | 187 | 23 |
| Barbershops | 74 | #155 of 1,356 | 121 | 4.3 | $2.8M | 148 | 5 |
| Gas stations | 73 | #313 of 2,358 | 211 | 7.5 | $4M | 169 | 179 |
| Convenience stores | 71 | #394 of 2,261 | 162 | 5.8 | $11.7M | 148 | 67 |
| Tire shops | 70 | #264 of 1,530 | 86 | 3.1 | $4.1M | 163 | 45 |
| Car washes and detailing | 67 | #293 of 1,451 | 85 | 3.0 | $4.1M | 164 | 50 |
| Child care and preschools | 63 | #443 of 1,611 | 137 | 4.9 | $1.9M | 192 | 206 |
| Oil change and quick lube | 61 | #147 of 479 | 21 | 0.7 | $16.7M | 121 | 22 |
| Roofing and gutters | 59 | #377 of 1,177 | 66 | 2.4 | $14.4M | 170 | 85 |
| Pet grooming and boarding | 59 | #502 of 1,461 | 114 | 4.1 | $3M | 117 | 74 |
| Grocery and convenience stores | 57 | #894 of 2,402 | 496 | 17.7 | $3.8M | 113 | 244 |
| Gyms | 56 | #677 of 1,792 | 278 | 9.9 | $1.5M | 119 | 118 |
| Veterinarians | 55 | #601 of 1,485 | 122 | 4.4 | $2.8M | 102 | 104 |
| Pizza | 55 | #817 of 2,090 | 210 | 7.5 | $6.4M | 126 | 710 |
| Pet businesses | 55 | #857 of 2,200 | 368 | 13.1 | $921K | 105 | 206 |
| Home inspectors | 54 | #164 of 415 | 12 | 0.4 | Index only | 184 | 42 |
| Landscaping and lawn care | 54 | #604 of 1,493 | 146 | 5.2 | $3M | 102 | 309 |
| Hair salons | 54 | #961 of 2,339 | 699 | 24.9 | $482K | 112 | 160 |
| Martial arts and dance studios | 52 | #604 of 1,334 | 190 | 6.8 | $2.3M | 112 | 119 |
| Fast food and sandwich shops | 52 | #1,052 of 2,222 | 370 | 13.2 | $3.6M | 119 | 710 |
| Home repair trades | 51 | #971 of 2,057 | 340 | 12.1 | $2.8M | 115 | 690 |
| Auto repair and car care | 51 | #1,174 of 2,401 | 1,224 | 43.7 | $286K | 107 | 499 |
| Electricians | 50 | #568 of 1,160 | 80 | 2.9 | $11.8M | 99 | 270 |
| Gyms, studios and classes | 50 | #1,040 of 2,088 | 581 | 20.7 | $738K | 112 | 237 |
| Auto repair shops | 50 | #1,184 of 2,378 | 757 | 27.0 | $463K | 104 | 358 |
| HVAC and plumbing | 49 | #888 of 1,707 | 194 | 6.9 | $4.9M | 103 | 335 |
| Pet stores | 48 | #523 of 974 | 91 | 3.2 | $3.7M | 82 | 28 |
| Collision repair and body shops | 48 | #697 of 1,327 | 118 | 4.2 | $3M | 96 | 98 |
| Grocery stores | 48 | #1,079 of 2,070 | 203 | 7.2 | $9.3M | 100 | 177 |
| Chiropractors | 47 | #834 of 1,490 | 198 | 7.1 | $2.2M | 90 | 104 |
| Restaurants and cafes | 47 | #1,302 of 2,405 | 3,192 | 113.9 | $420K | 113 | 1,555 |
| Sit-down restaurants | 47 | #1,308 of 2,405 | 1,824 | 65.1 | $735K | 111 | 584 |
| Physical therapy | 46 | #813 of 1,422 | 172 | 6.1 | $2.5M | 104 | 146 |
| Yoga, Pilates and fitness studios | 45 | #479 of 777 | 113 | 4.0 | $3.8M | 93 | 118 |
| Nail salons | 44 | #861 of 1,328 | 183 | 6.5 | $1.8M | 110 | 121 |
| Lawn, cleaning and pest control | 42 | #1,168 of 1,771 | 295 | 10.5 | $1.5M | 88 | 579 |
| Coffee shops and cafes | 42 | #1,305 of 2,063 | 358 | 12.8 | $3.7M | 101 | 254 |
| House cleaning | 41 | #577 of 847 | 79 | 2.8 | $5.5M | 86 | 196 |
| Primary care and pediatrics | 41 | #1,107 of 1,656 | 235 | 8.4 | $1.8M | 102 | 956 |
| Bakeries and dessert shops | 40 | #1,289 of 1,889 | 333 | 11.9 | $4M | 97 | 282 |
| Salons, barbers and spas | 40 | #1,720 of 2,385 | 1,470 | 52.4 | $229K | 108 | 378 |
| Laundromats | 38 | #527 of 785 | 58 | 2.1 | $10.5M | 84 | 33 |
| Optometrists and eye care | 38 | #945 of 1,302 | 175 | 6.2 | $2.4M | 78 | 68 |
| Property management | 36 | #682 of 910 | 139 | 5.0 | Index only | 75 | 234 |
| Spas and skin care | 36 | #1,392 of 1,769 | 426 | 15.2 | $790K | 90 | 87 |
| Real estate agents and brokers | 35 | #1,851 of 2,176 | 1,021 | 36.4 | Index only | 104 | 454 |
| Clothing and shoe stores | 34 | #1,593 of 2,087 | 578 | 20.6 | $1.1M | 83 | 324 |
| Real estate | 32 | #2,005 of 2,229 | 1,375 | 49.0 | Index only | 97 | 945 |
| Doctors, dentists and clinics | 32 | #2,019 of 2,394 | 2,882 | 102.8 | $149K | 97 | 1,796 |
| Urgent care and walk-in clinics | 31 | #274 of 325 | 33 | 1.2 | $13M | 53 | 36 |
| Dry cleaners | 31 | #429 of 507 | 47 | 1.7 | $13M | 83 | 50 |
| Clothing, shoes and laundry | 31 | #1,819 of 2,210 | 833 | 29.7 | $732K | 83 | 407 |
| Pest control | 30 | #604 of 699 | 70 | 2.5 | $6.2M | 61 | 74 |
| Mortgage brokers and lenders | 30 | #780 of 887 | 203 | 7.2 | Index only | 73 | 123 |
| Dentists and orthodontists | 24 | #1,779 of 1,886 | 622 | 22.2 | $688K | 70 | 486 |
| Insurance agencies | 21 | #2,060 of 2,272 | 686 | 24.5 | $868K | 69 | 413 |
Household spending in Ventura County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $350.2M | $1,249 | 130 |
| Gasoline and other fuels | $850.2M | $3,032 | 117 |
| Food away from home | $1.3B | $4,784 | 118 |
| Groceries | $1.9B | $6,757 | 107 |
| Personal care products and services | $336.7M | $1,201 | 120 |
| Child care and other personal services | $264.1M | $942 | 162 |
| Memberships, classes and admissions | $428.9M | $1,530 | 156 |
| Medical and dental services | $428M | $1,527 | 119 |
| Pets | $339.1M | $1,210 | 133 |
| Clothing, shoes and related services | $609.4M | $2,174 | 106 |
| Vehicle insurance | $595.2M | $2,123 | 108 |
| Home repairs, maintenance and insurance | $947.4M | $3,379 | 112 |
| Lawn care, cleaning and other household services | $436.4M | $1,556 | 110 |
| Rent and homeowner costs | $5.8B | $20,696 | 124 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ventura County
- Population, 2025 estimate
- 830,851−1.5% since 2020
- Households
- 280,360
- Median age
- 40.7
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 1,841 sq. mi.
- People per square mile
- 455
- Median household income
- $109,797+24.6% vs. 2015–2019, before inflation
- Average household income
- $144,867
- Median home value
- $822,700
- Jobs located here
- 321,509
- Daytime population
- 755,963Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ventura County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ventura County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Ventura County, CA growing?
Population estimates put Ventura County at 830,851 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 280,360 households. Against the 2015–2019 survey, median household income rose 24.6%, before inflation.
How much do households in Ventura County, CA spend?
Households in Ventura County spend about $5.8B a year on rent and homeowner costs, $1.9B on groceries and $1.3B on food away from home. Relative to the U.S., household spending in Ventura County runs highest on child care and other personal services (an index of 162, where 100 is the U.S. average) and lowest on clothing, shoes and related services (106, still above the U.S.).
Which business types have the highest market scores in Ventura County, CA?
Of the business types scored in Ventura County, funeral homes (75), barbershops (74) and gas stations (73) have the highest Groundwork market scores. For funeral homes, that ranks #132 of 1,472 scored counties.
How does Ventura County, CA compare with the U.S.?
Median household income in Ventura County is $109,797, 36% above the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $822,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.4 times the U.S. rate) and lowest for funeral homes (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Ventura County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ventura County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in Ventura County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ventura County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.