Small-town market profile · California
Crescent City, CA area market data
How the Crescent City area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,410
- −4.4% since 2020
- Households
- 9,522
- Median household income
- $67,058
- +48.1% vs. 2015–2019, before inflation
- Median home value
- $342,000
- Jobs located here
- 7,729
- Highest market score
- 70
- Auto repair shops, #73 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Crescent City area by name and distance, and the households and spending within reach. Or open the report at the center of the Crescent City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Crescent City area has an estimated 26,410 people and 9,522 households. Population estimates put the population change in the Crescent City area from 2020 to 2025 at −4.4%, against +3.1% for the U.S. Median household income in the Crescent City area is $67,058, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 48.1%, before inflation.
Relative to the U.S., household spending in the Crescent City area runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on clothing, shoes and related services (80).
Of the business types scored in the Crescent City area, auto repair shops (70), auto repair and car care businesses (70) and gyms (68) have the highest Groundwork market scores. For auto repair shops, that ranks #73 of 538 scored small-town markets.
The Crescent City area is made up of one county, Del Norte County. Against the U.S., map listings per household run highest for coffee shops and cafes (53% above the U.S. rate) and lowest for medical and dental practices (68% below the U.S. rate).
All 56 business types in the Crescent City area
Highest Groundwork market score first. Each score compares the Crescent City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 70 | #73 of 538 | 12 | 12.6 | $817K | 184 | 6 |
| Auto repair and car care | 70 | #78 of 538 | 22 | 23.1 | $446K | 166 | 9 |
| Gyms | 68 | #58 of 506 | 5 | 5.3 | $1.7M | 132 | Under 3 |
| Fast food and sandwich shops | 68 | #103 of 537 | 10 | 10.5 | $3.4M | 112 | 10 |
| Pet businesses | 66 | #84 of 527 | 7 | 7.4 | $1.2M | 137 | 4 |
| Gyms, studios and classes | 64 | #102 of 535 | 10 | 10.5 | $856K | 129 | Under 3 |
| Insurance agencies | 64 | #140 of 537 | 8 | 8.4 | $2.3M | 180 | 5 |
| Home repair trades | 63 | #110 of 526 | 6 | 6.3 | $4M | 166 | 11 |
| Doctors, dentists and clinics | 63 | #141 of 538 | 26 | 27.3 | $432K | 284 | 20 |
| Convenience stores | 61 | #162 of 529 | 5 | 5.3 | $10.9M | 139 | Under 3 |
| Restaurants and cafes | 57 | #189 of 538 | 88 | 92.4 | $388K | 105 | 34 |
| Grocery and convenience stores | 57 | #210 of 538 | 14 | 14.7 | $3.9M | 115 | 6 |
| Bakeries and dessert shops | 56 | #182 of 507 | 5 | 5.3 | $6.8M | 165 | 5 |
| Gas stations | 55 | #214 of 536 | 11 | 11.6 | $2.3M | 97 | 8 |
| Grocery stores | 53 | #238 of 506 | 5 | 5.3 | $10.9M | 117 | 4 |
| Clothing, shoes and laundry | 48 | #284 of 536 | 11 | 11.6 | $1.4M | 162 | Under 3 |
| Spas and skin care | 47 | #281 of 504 | 7 | 7.4 | $1.3M | 143 | Under 3 |
| Salons, barbers and spas | 47 | #308 of 538 | 35 | 36.8 | $250K | 118 | Under 3 |
| Hair salons | 42 | #354 of 538 | 21 | 22.1 | $417K | 97 | Under 3 |
| Sit-down restaurants | 41 | #360 of 538 | 49 | 51.5 | $697K | 105 | 19 |
| Clothing and shoe stores | 40 | #352 of 536 | 10 | 10.5 | $1.6M | 123 | Under 3 |
| Barbershops | 39 | #256 of 377 | 5 | 5.3 | $1.8M | 93 | Under 3 |
| Real estate | 34 | #462 of 536 | 29 | 30.5 | Index only | 126 | 14 |
| Real estate agents and brokers | 31 | #496 of 533 | 25 | 26.3 | Index only | 116 | 10 |
| Coffee shops and cafes | 29 | #475 of 529 | 16 | 16.8 | $2.1M | 58 | 5 |
| Chiropractors | Not scored | Not scored | 4 | 4.2 | $2.8M | 117 | 4 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.2 | $2.8M | 286 | 4 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.2 | $6.1M | 127 | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.2 | $2.9M | 170 | 6 |
| Physical therapy | Not scored | Not scored | 4 | 4.2 | $2.8M | 117 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 4.2 | $8.5M | 168 | 10 |
| Child care and preschools | Not scored | Not scored | 3 | 3.2 | $1.8M | 176 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.2 | $3.8M | 130 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.2 | $2.9M | 141 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.2 | $3.3M | 131 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.2 | $2.8M | 103 | 4 |
| Electricians | Not scored | Not scored | 2 | 2.1 | $12.1M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.1 | $4.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.1 | $5.6M | Too few | 12 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.1 | $4.3M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.1 | $9.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.1 | $9.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.1 | $1.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $15.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $11.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $8.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.1 | $11.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Crescent City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.8M | $1,030 | 108 |
| Gasoline and other fuels | $25.6M | $2,684 | 103 |
| Food away from home | $34.1M | $3,584 | 88 |
| Groceries | $54.6M | $5,731 | 91 |
| Personal care products and services | $8.8M | $920 | 92 |
| Child care and other personal services | $5.3M | $557 | 96 |
| Memberships, classes and admissions | $8.6M | $899 | 91 |
| Medical and dental services | $11.2M | $1,181 | 92 |
| Pets | $8.4M | $887 | 98 |
| Clothing, shoes and related services | $15.7M | $1,646 | 80 |
| Vehicle insurance | $18M | $1,895 | 97 |
| Home repairs, maintenance and insurance | $24.2M | $2,543 | 84 |
| Lawn care, cleaning and other household services | $11.4M | $1,200 | 85 |
| Rent and homeowner costs | $158.2M | $16,612 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Crescent City area
- Population, 2025 estimate
- 26,410−4.4% since 2020
- Households
- 9,522
- Median age
- 41.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,006 sq. mi.
- People per square mile
- 27
- Median household income
- $67,058+48.1% vs. 2015–2019, before inflation
- Average household income
- $85,665
- Median home value
- $342,000
- Jobs located here
- 7,729
- Daytime population
- 25,295Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Crescent City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Crescent City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Crescent City area 1
- Del Norte County, CA27,107 people
Other markets based in California 12
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- Riverside-San Bernardino-Ontario, CA metro area4,675,704 people
- San Francisco-Oakland-Fremont, CA metro area4,645,029 people
- San Diego-Chula Vista-Carlsbad, CA metro area3,288,774 people
- Sacramento-Roseville-Folsom, CA metro area2,426,388 people
- San Jose-Sunnyvale-Santa Clara, CA metro area1,969,337 people
- Fresno, CA metro area1,177,665 people
- Bakersfield-Delano, CA metro area915,075 people
- Oxnard-Thousand Oaks-Ventura, CA metro area837,469 people
- Stockton-Lodi, CA metro area797,334 people
- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
Questions
How fast is the Crescent City, CA area growing?
Population estimates put the Crescent City area at 26,410 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 9,522 households. Median household income rose 48.1% from the 2015–2019 survey, before inflation.
How much do households in the Crescent City, CA area spend?
Households in the Crescent City area spend about $158.2M a year on rent and homeowner costs, $54.6M on groceries and $34.1M on food away from home. Set against the U.S., households in the Crescent City area spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on clothing, shoes and related services (80).
Which business types have the highest market scores in the Crescent City, CA area?
The highest Groundwork market scores in the Crescent City area are for auto repair shops (70), auto repair and car care businesses (70) and gyms (68). The Crescent City area ranks #73 of 538 scored small-town markets for auto repair shops.
How does the Crescent City, CA area compare with the U.S.?
The median household income in the Crescent City area is $67,058 a year, 17% below the U.S. median of $80,734. The population fell 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $342,000, against $332,700 for the U.S. For its number of households, the Crescent City area has the most map listings, relative to the U.S., for coffee shops and cafes (53% above the U.S. rate) and the fewest for medical and dental practices (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in the Crescent City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Crescent City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in the Crescent City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Crescent City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.