Auto · Small-town market · New Mexico
Auto repair and car care businesses in the Española, NM area
How the Española, NM area compares with other small-town markets and the U.S. for auto repair and car care businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 83 out of 100: High
Ranked #11 of 538 scored small-town markets
#2 of 13 scored small-town markets based in New Mexico
- Listings
- 25
- 10 chain locations (40%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $18.4M
- On vehicle maintenance and repairs · $1,177 a household
- Spending per listing
- $737K
- 2.7 times the U.S.
- Listings per 10k households
- 16.0
- 55% below the U.S.
- Population, 2025
- 39,832
- −1.0% since 2020
See the auto repair and car care businesses around any address in the Española area
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Española area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For auto repair and car care businesses, the Española area has a Groundwork market score of 83 (high): #11 of 538 scored small-town markets and #2 of 13 scored small-town markets based in New Mexico. That puts it in the top 10% of small-town markets for auto repair and car care businesses.
Household spending on vehicle maintenance and repairs in the Española area comes to about $18.4M a year: $1,177 per household, 23% above the U.S. average. Spread across 25 auto repair and car care businesses, that is $737K per business, 2.7 times the U.S. figure of $269K.
There are 25 auto repair and car care businesses on map listings in the Española area as of September 2026. Chain locations make up 40% of them, against 24% across the U.S. That is 16.0 per 10,000 households, 55% below the U.S. rate of 35.7.
The official count of businesses with payroll classed as automotive repair and maintenance, and tire dealers in the Española area was 8 in 2023. That is one for every 1,956 households, against one for every 681 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $388K has gone to businesses classed as automotive repair and maintenance, and tire dealers in the Española area. Between 2020 and 2025, the population of the Española area declined 1.0%, against +3.1% for the U.S.
How the Española area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Española area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.0 | 36.1 | 35.7 |
| Spending per listing | $737K | $286K | $269K |
| Households per official establishment | 1,956 | 697 | 681 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +4.1% |
| Population growth, 2020–2025 | −1.0% | +0.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,177 | $1,033 | $958 |
| Median household income | $57,155 | $64,059 | $80,734 |
| Groundwork market score | 83 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 28
- Annual payroll, 2023
- $883K
- One-person businesses, 2023
- 23Businesses with no payroll
- Map listings, September 2026
- 2510 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $388K
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in the Española area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Española area
- Population, 2025 estimate
- 39,832−1.0% since 2020
- Households
- 15,647
- Median age
- 43.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 5,861 sq. mi.
- People per square mile
- 7
- Median household income
- $57,155+43.1% vs. 2015–2019, before inflation
- Average household income
- $76,460
- Median home value
- $243,700
- Jobs located here
- 8,255
- Daytime population
- 39,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Española area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of the Española area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for auto repair and car care businesses, numbered among those based in New Mexico, with the Española area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Los Alamos, NM | 84 | 20 | 24.3 | $499K | 0.0% | #10 of 538 |
| 2Española, NM | 83 | 25 | 16.0 | $737K | −1.0% | #11 of 538 |
| 3Taos, NM | 79 | 35 | 22.5 | $486K | +0.3% | #22 of 538 |
| 4Las Vegas, NM | 73 | 41 | 29.5 | $365K | −3.2% | #60 of 538 |
| 5Silver City, NM | 58 | 34 | 30.1 | $345K | −3.4% | #192 of 538 |
| 6Alamogordo, NM | 58 | 97 | 39.6 | $254K | +3.7% | #197 of 538 |
| 7Ruidoso, NM | 55 | 32 | 32.0 | $340K | −2.3% | #213 of 538 |
| 8Deming, NM | 51 | 35 | 37.9 | $255K | −0.2% | #259 of 538 |
| 9Carlsbad-Artesia, NM | 48 | 112 | 47.4 | $232K | +0.3% | #289 of 538 |
| 10Hobbs, NM | 42 | 126 | 51.1 | $219K | +0.2% | #353 of 538 |
Other business types in the Española area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in the Española, NM area?
As of September 2026, map listings count 25 auto repair and car care businesses in the Española area. 10 of them (40%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 8 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023. Official counts also show 23 one-person businesses without payroll.
How much do households in the Española, NM area spend on vehicle maintenance and repairs?
About $18.4M a year, or $1,177 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 25 auto repair and car care businesses on map listings, it comes to $737K per business. It is estimated from the incomes of the 15,647 households in the Española area and national spending patterns by income.
How does the Española, NM area compare with the U.S. for auto repair and car care businesses?
The Española area has 16.0 auto repair and car care businesses per 10,000 households, 55% below the U.S. rate of 35.7. Spending per business is $737K, 2.7 times the U.S. figure of $269K. At the U.S. ratio of auto repair and car care businesses to household spending, the Española area would have about 69, against 25 on map listings. There is one business with payroll in the industry for every 1,956 households, against one for every 681 across the U.S.
How fast is the Española, NM area growing?
Population estimates put the Española area at 39,832 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,647 households. The median household income in the Española area is $57,155 a year, 29% below the U.S. median of $80,734. That rose 43.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Española area scores 83 for auto repair and car care businesses (high), #11 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Española area. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in the Española area
Screening a site or an acquisition in the Española area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Española area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.