Small-town market profile · Arkansas
Arkadelphia, AR area market data
Population, household spending and competition for 56 business types in the Arkadelphia area, each scored against other small-town markets.
- Population, 2025
- 20,938
- −2.2% since 2020
- Households
- 8,121
- Median household income
- $52,034
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $155,000
- Jobs located here
- 7,786
- Highest market score
- 50
- Real estate agents and brokers, #255 of 533 scored small-town markets
A site report maps the competitors on map listings around any address in the Arkadelphia area by name and distance, and the households and spending within reach. Or open the report at the center of the Arkadelphia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,938 people live in the Arkadelphia area, in 8,121 households. Between 2020 and 2025, the population of the Arkadelphia area declined 2.2%, against +3.1% for the U.S. The median household income in the Arkadelphia area is $52,034 a year, 36% below the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Arkadelphia area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in the Arkadelphia area are for real estate agents and brokers (50), insurance agencies (50) and gyms and studios (49). The Arkadelphia area ranks #255 of 533 scored small-town markets for real estate agents and brokers.
The Arkadelphia area is made up of one county, Clark County. For its number of households, the Arkadelphia area has the most map listings, relative to the U.S., for gas stations (2.7 times the U.S. rate) and the fewest for real estate agents and brokers (60% below the U.S. rate).
All 56 business types in the Arkadelphia area
Highest Groundwork market score first. Each score compares the Arkadelphia area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 50 | #255 of 533 | 10 | 12.3 | Index only | 197 | 4 |
| Insurance agencies | 50 | #261 of 537 | 11 | 13.5 | $1.8M | 147 | 11 |
| Gyms, studios and classes | 49 | #292 of 535 | 5 | 6.2 | $868K | 131 | Under 3 |
| Grocery and convenience stores | 47 | #312 of 538 | 16 | 19.7 | $2.7M | 81 | 4 |
| Pet businesses | 45 | #331 of 527 | 9 | 11.1 | $658K | 75 | 3 |
| Clothing, shoes and laundry | 43 | #327 of 536 | 14 | 17.2 | $933K | 106 | 3 |
| Clothing and shoe stores | 43 | #329 of 536 | 10 | 12.3 | $1.3M | 103 | 3 |
| Home repair trades | 40 | #371 of 526 | 8 | 9.9 | $2.5M | 101 | Under 3 |
| Real estate | 40 | #388 of 536 | 15 | 18.5 | Index only | 165 | 9 |
| Convenience stores | 38 | #381 of 529 | 7 | 8.6 | $6.2M | 79 | 3 |
| Grocery stores | 37 | #373 of 506 | 5 | 6.2 | $8.7M | 94 | Under 3 |
| Sit-down restaurants | 35 | #425 of 538 | 45 | 55.4 | $563K | 85 | 11 |
| Auto repair and car care | 32 | #437 of 538 | 33 | 40.6 | $217K | 81 | 13 |
| Spas and skin care | 27 | #463 of 504 | 6 | 7.4 | $1M | 116 | Under 3 |
| Gas stations | 26 | #485 of 536 | 24 | 29.6 | $990K | 41 | 12 |
| Hair salons | 25 | #497 of 538 | 16 | 19.7 | $382K | 89 | Under 3 |
| Auto repair shops | 23 | #491 of 538 | 21 | 25.9 | $342K | 77 | 12 |
| Pizza | 22 | #499 of 520 | 7 | 8.6 | $3.6M | 71 | 21 |
| Restaurants and cafes | 22 | #505 of 538 | 88 | 108.4 | $288K | 78 | 35 |
| Salons, barbers and spas | 22 | #516 of 538 | 30 | 36.9 | $203K | 96 | Under 3 |
| Primary care and pediatrics | 20 | #426 of 458 | 7 | 8.6 | $1.1M | 61 | 11 |
| Coffee shops and cafes | 19 | #521 of 529 | 9 | 11.1 | $2.8M | 76 | Under 3 |
| Doctors, dentists and clinics | 17 | #521 of 538 | 61 | 75.1 | $125K | 82 | 25 |
| Bakeries and dessert shops | 10 | #506 of 507 | 11 | 13.5 | $2.3M | 56 | Under 3 |
| Funeral homes | 9 | #360 of 365 | 5 | 6.2 | $212K | 31 | Under 3 |
| Dentists and orthodontists | 9 | #524 of 526 | 12 | 14.8 | $637K | 65 | 8 |
| Fast food and sandwich shops | 9 | #531 of 537 | 18 | 22.2 | $1.4M | 46 | 21 |
| Barbershops | Not scored | Not scored | 4 | 4.9 | $1.5M | 81 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 4.9 | $690K | 69 | 9 |
| Nail salons | Not scored | Not scored | 4 | 4.9 | $1.5M | 91 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.9 | $1.9M | 61 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.9 | $1.5M | 58 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.7 | $2.4M | 95 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.7 | $2.4M | 78 | 4 |
| Electricians | Not scored | Not scored | 3 | 3.7 | $6.6M | 55 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 3.7 | $1.4M | 111 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.7 | $2.5M | 106 | Under 3 |
| Property management | Not scored | Not scored | 3 | 3.7 | Index only | 64 | 4 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.7 | $6.6M | 78 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.7 | $2M | 73 | 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.5 | $9.8M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.5 | $5.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.5 | $6.5M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.5 | $5.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.5 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.5 | $3.6M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.2 | $7.6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $13.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.2 | $4.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $7.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $4.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Arkadelphia area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.2M | $883 | 92 |
| Gasoline and other fuels | $23.7M | $2,924 | 113 |
| Food away from home | $25.4M | $3,122 | 77 |
| Groceries | $43.7M | $5,386 | 85 |
| Personal care products and services | $6.1M | $752 | 75 |
| Child care and other personal services | $2.8M | $340 | 59 |
| Memberships, classes and admissions | $4.3M | $534 | 54 |
| Medical and dental services | $7.6M | $941 | 73 |
| Pets | $5.9M | $729 | 80 |
| Clothing, shoes and related services | $13.1M | $1,609 | 78 |
| Vehicle insurance | $20.3M | $2,502 | 128 |
| Home repairs, maintenance and insurance | $19.7M | $2,423 | 80 |
| Lawn care, cleaning and other household services | $10.2M | $1,262 | 89 |
| Rent and homeowner costs | $107.4M | $13,227 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Arkadelphia area
- Population, 2025 estimate
- 20,938−2.2% since 2020
- Households
- 8,121
- Median age
- 36.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 866 sq. mi.
- People per square mile
- 24
- Median household income
- $52,034+25.0% vs. 2015–2019, before inflation
- Average household income
- $71,512
- Median home value
- $155,000
- Jobs located here
- 7,786
- Daytime population
- 20,730Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Arkadelphia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Arkadelphia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Arkadelphia area 1
- Clark County, AR21,125 people
Other markets based in Arkansas 12
- Little Rock-North Little Rock-Conway, AR metro area758,629 people
- Fayetteville-Springdale-Rogers, AR metro area577,726 people
- Fort Smith, AR-OK metro area229,899 people
- Jonesboro, AR metro area135,792 people
- Hot Springs, AR metro area100,035 people
- Russellville, AR area84,265 people
- Searcy, AR area77,838 people
- Pine Bluff, AR area72,255 people
- Paragould, AR area46,432 people
- Harrison, AR area45,250 people
- Mountain Home, AR area42,407 people
- Blytheville, AR area39,126 people
Questions
How fast is the Arkadelphia, AR area growing?
Population estimates put the Arkadelphia area at 20,938 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 8,121 households. Against the 2015–2019 survey, median household income rose 25.0%, before inflation.
How much do households in the Arkadelphia, AR area spend?
Households in the Arkadelphia area spend about $107.4M a year on rent and homeowner costs, $43.7M on groceries and $25.4M on food away from home. Relative to the U.S., household spending in the Arkadelphia area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in the Arkadelphia, AR area?
Of the business types scored in the Arkadelphia area, real estate agents and brokers (50), insurance agencies (50) and gyms and studios (49) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #255 of 533 scored small-town markets.
How does the Arkadelphia, AR area compare with the U.S.?
Median household income in the Arkadelphia area is $52,034, 36% below the U.S. median of $80,734. The population fell 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $155,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.7 times the U.S. rate) and lowest for real estate agents and brokers (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in the Arkadelphia area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Arkadelphia area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Arkadelphia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Arkadelphia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.