Small-town market profile · Alabama
Talladega-Sylacauga, AL area market data
Population, household spending and competition for 56 business types in the Talladega-Sylacauga area, each scored against other small-town markets.
- Population, 2025
- 91,764
- 0.0% since 2020
- Households
- 38,062
- Median household income
- $57,722
- Median home value
- $144,400
- Jobs located here
- 28,443
- Highest market score
- 84
- Insurance agencies, #36 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Talladega-Sylacauga area by name and distance, and the households and spending within reach. Or open the report at the center of the Talladega-Sylacauga area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 91,764 people live in the Talladega-Sylacauga area, in 38,062 households. Population estimates show the Talladega-Sylacauga area held about level from 2020 to 2025, against +3.1% for the U.S. The median household income in the Talladega-Sylacauga area is $57,722 a year, 29% below the U.S. median of $80,734.
Set against the U.S., households in the Talladega-Sylacauga area spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in the Talladega-Sylacauga area are for insurance agencies (84); landscaping and lawn care companies (80); and lawn care, cleaning and pest control companies (79). The Talladega-Sylacauga area ranks #36 of 537 scored small-town markets for insurance agencies.
The Talladega-Sylacauga area takes in 2 counties: Talladega County and Coosa County. For its number of households, the Talladega-Sylacauga area has the most map listings, relative to the U.S., for gas stations (twice the U.S. rate) and the fewest for real estate agents and brokers (78% below the U.S. rate).
All 56 business types in the Talladega-Sylacauga area
Highest Groundwork market score first. Each score compares the Talladega-Sylacauga area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 84 | #36 of 537 | 37 | 9.7 | $2.7M | 215 | 15 |
| Landscaping and lawn care | 80 | #15 of 399 | 7 | 1.8 | $6.9M | 236 | 12 |
| Lawn, cleaning and pest control | 79 | #24 of 481 | 10 | 2.6 | $4.8M | 289 | 24 |
| Real estate agents and brokers | 74 | #26 of 533 | 25 | 6.6 | Index only | 374 | 5 |
| Real estate | 72 | #40 of 536 | 34 | 8.9 | Index only | 346 | 16 |
| Pet businesses | 72 | #45 of 527 | 27 | 7.1 | $1M | 119 | 7 |
| Coffee shops and cafes | 71 | #49 of 529 | 10 | 2.6 | $12M | 325 | 7 |
| Bakeries and dessert shops | 70 | #56 of 507 | 10 | 2.6 | $12M | 291 | 7 |
| Restaurants and cafes | 70 | #78 of 538 | 229 | 60.2 | $526K | 142 | 98 |
| Auto repair and car care | 70 | #82 of 538 | 115 | 30.2 | $308K | 115 | 28 |
| Chiropractors | 69 | #56 of 426 | 7 | 1.8 | $5.2M | 218 | 4 |
| Veterinarians | 69 | #67 of 398 | 9 | 2.4 | $3.1M | 115 | 7 |
| Grocery stores | 69 | #73 of 506 | 15 | 3.9 | $13.8M | 149 | 10 |
| Auto repair shops | 69 | #79 of 538 | 67 | 17.6 | $528K | 119 | 21 |
| Electricians | 68 | #34 of 295 | 5 | 1.3 | $18.7M | 156 | 14 |
| Collision repair and body shops | 68 | #64 of 387 | 6 | 1.6 | $5.9M | 191 | 9 |
| Sit-down restaurants | 68 | #86 of 538 | 131 | 34.4 | $919K | 139 | 33 |
| Mortgage brokers and lenders | 66 | #27 of 177 | 7 | 1.8 | Index only | 186 | 3 |
| Salons, barbers and spas | 66 | #78 of 538 | 91 | 23.9 | $319K | 150 | 9 |
| Pizza | 66 | #103 of 520 | 15 | 3.9 | $8M | 158 | 56 |
| Optometrists and eye care | 65 | #82 of 400 | 7 | 1.8 | $5.2M | 166 | 5 |
| Home repair trades | 65 | #93 of 526 | 30 | 7.9 | $3.1M | 128 | 37 |
| Pet grooming and boarding | 63 | #93 of 387 | 9 | 2.4 | $3.1M | 123 | Under 3 |
| Car washes and detailing | 62 | #123 of 441 | 11 | 2.9 | $3.2M | 128 | Under 3 |
| Martial arts and dance studios | 60 | #115 of 378 | 9 | 2.4 | $2.3M | 112 | 3 |
| Doctors, dentists and clinics | 60 | #169 of 538 | 157 | 41.2 | $232K | 152 | 63 |
| Funeral homes | 59 | #122 of 365 | 12 | 3.2 | $440K | 65 | 5 |
| Hair salons | 58 | #166 of 538 | 49 | 12.9 | $593K | 138 | Under 3 |
| Nail salons | 57 | #146 of 387 | 11 | 2.9 | $2.6M | 158 | 5 |
| Spas and skin care | 57 | #171 of 504 | 15 | 3.9 | $1.9M | 221 | Under 3 |
| Clothing, shoes and laundry | 54 | #234 of 536 | 49 | 12.9 | $1.3M | 143 | 19 |
| Clothing and shoe stores | 54 | #235 of 536 | 34 | 8.9 | $1.8M | 142 | 19 |
| HVAC and plumbing | 53 | #203 of 476 | 22 | 5.8 | $4.2M | 89 | 23 |
| Gyms, studios and classes | 53 | #238 of 535 | 30 | 7.9 | $680K | 103 | 8 |
| Grocery and convenience stores | 53 | #256 of 538 | 76 | 20.0 | $2.7M | 81 | 19 |
| Child care and preschools | 51 | #225 of 454 | 16 | 4.2 | $809K | 81 | 16 |
| Dentists and orthodontists | 50 | #257 of 526 | 30 | 7.9 | $1.2M | 123 | 14 |
| Gyms | 49 | #270 of 506 | 21 | 5.5 | $971K | 75 | 5 |
| Primary care and pediatrics | 45 | #273 of 458 | 23 | 6.0 | $1.6M | 89 | 29 |
| Fast food and sandwich shops | 45 | #325 of 537 | 53 | 13.9 | $2.3M | 74 | 56 |
| Tire shops | 44 | #264 of 431 | 17 | 4.5 | $2.1M | 83 | Under 3 |
| Physical therapy | 43 | #256 of 400 | 16 | 4.2 | $2.3M | 95 | 11 |
| Convenience stores | 38 | #387 of 529 | 54 | 14.2 | $3.8M | 49 | 9 |
| Gas stations | 38 | #399 of 536 | 84 | 22.1 | $1.4M | 58 | 73 |
| Laundromats | 36 | #113 of 150 | 9 | 2.4 | $6.8M | 55 | Under 3 |
| Barbershops | 35 | #281 of 377 | 16 | 4.2 | $1.8M | 96 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.1 | $8.9M | 64 | 3 |
| Pet stores | Not scored | Not scored | 4 | 1.1 | $7.1M | 156 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 0.8 | $31.2M | 368 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.5 | $24.2M | Too few | 6 |
| Property management | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $61.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $48.5M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in the Talladega-Sylacauga area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $35.4M | $930 | 97 |
| Gasoline and other fuels | $116.8M | $3,070 | 118 |
| Food away from home | $120.4M | $3,164 | 78 |
| Groceries | $207.7M | $5,456 | 86 |
| Personal care products and services | $29.1M | $764 | 76 |
| Child care and other personal services | $13M | $340 | 59 |
| Memberships, classes and admissions | $20.4M | $536 | 54 |
| Medical and dental services | $36.4M | $957 | 74 |
| Pets | $28.2M | $742 | 82 |
| Clothing, shoes and related services | $61.5M | $1,616 | 79 |
| Vehicle insurance | $99.9M | $2,626 | 134 |
| Home repairs, maintenance and insurance | $93.5M | $2,456 | 81 |
| Lawn care, cleaning and other household services | $48.5M | $1,274 | 90 |
| Rent and homeowner costs | $509.3M | $13,381 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Talladega-Sylacauga area
- Population, 2025 estimate
- 91,7640.0% since 2020
- Households
- 38,062
- Median age
- 43.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,388 sq. mi.
- People per square mile
- 66
- Median household income
- $57,722
- Average household income
- $72,187
- Median home value
- $144,400
- Jobs located here
- 28,443
- Daytime population
- 80,946Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Talladega-Sylacauga area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Talladega-Sylacauga area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Talladega-Sylacauga area 2
- Talladega County, AL81,021 people
- Coosa County, AL10,300 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
Questions
How fast is the Talladega-Sylacauga, AL area growing?
Population estimates put the Talladega-Sylacauga area at 91,764 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 38,062 households.
How much do households in the Talladega-Sylacauga, AL area spend?
Households in the Talladega-Sylacauga area spend about $509.3M a year on rent and homeowner costs, $207.7M on groceries and $120.4M on food away from home. Relative to the U.S., household spending in the Talladega-Sylacauga area runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in the Talladega-Sylacauga, AL area?
Of the business types scored in the Talladega-Sylacauga area, insurance agencies (84); landscaping and lawn care companies (80); and lawn care, cleaning and pest control companies (79) have the highest Groundwork market scores. For insurance agencies, that ranks #36 of 537 scored small-town markets.
How does the Talladega-Sylacauga, AL area compare with the U.S.?
Median household income in the Talladega-Sylacauga area is $57,722, 29% below the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $144,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (twice the U.S. rate) and lowest for real estate agents and brokers (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Talladega-Sylacauga area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Talladega-Sylacauga area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in the Talladega-Sylacauga area?
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The button opens the report at the center of the Talladega-Sylacauga area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.