Small-town market profile · Alabama
Scottsboro, AL area market data
Population, household spending and competition for 56 business types in the Scottsboro area, each scored against other small-town markets.
- Population, 2025
- 54,281
- +3.3% since 2020
- Households
- 21,795
- Median household income
- $51,908
- +24.3% vs. 2015–2019, before inflation
- Median home value
- $159,500
- Jobs located here
- 15,481
- Highest market score
- 91
- Insurance agencies, #12 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Scottsboro area by name and distance, and the households and spending within reach. Or open the report at the center of the Scottsboro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 54,281 people live in the Scottsboro area, in 21,795 households. Population estimates show the Scottsboro area grew 3.3% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in the Scottsboro area is $51,908 a year, 36% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Scottsboro area spend the most on vehicle insurance (an index of 140, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in the Scottsboro area are for insurance agencies (91); lawn care, cleaning and pest control companies (84); and coffee shops and cafes (78). The Scottsboro area ranks #12 of 537 scored small-town markets for insurance agencies.
The Scottsboro area is made up of one county, Jackson County. For its number of households, the Scottsboro area has the most map listings, relative to the U.S., for gas stations (89% above the U.S. rate) and the fewest for real estate agents and brokers (70% below the U.S. rate).
All 56 business types in the Scottsboro area
Highest Groundwork market score first. Each score compares the Scottsboro area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 91 | #12 of 537 | 24 | 11.0 | $2.5M | 199 | 11 |
| Lawn, cleaning and pest control | 84 | #12 of 481 | 6 | 2.8 | $4.6M | 275 | 16 |
| Coffee shops and cafes | 78 | #13 of 529 | 8 | 3.7 | $8.5M | 229 | 3 |
| Bakeries and dessert shops | 78 | #17 of 507 | 5 | 2.3 | $13.6M | 328 | 3 |
| Real estate | 75 | #29 of 536 | 27 | 12.4 | Index only | 248 | 9 |
| Child care and preschools | 75 | #45 of 454 | 6 | 2.8 | $1.2M | 119 | 4 |
| Restaurants and cafes | 75 | #50 of 538 | 136 | 62.4 | $500K | 135 | 65 |
| Tire shops | 75 | #53 of 431 | 7 | 3.2 | $3M | 120 | 3 |
| Real estate agents and brokers | 74 | #27 of 533 | 20 | 9.2 | Index only | 266 | 6 |
| Home repair trades | 69 | #57 of 526 | 11 | 5.0 | $4.9M | 201 | 32 |
| Sit-down restaurants | 69 | #81 of 538 | 85 | 39.0 | $799K | 120 | 21 |
| Clothing, shoes and laundry | 67 | #119 of 536 | 26 | 11.9 | $1.3M | 153 | 7 |
| Pizza | 64 | #120 of 520 | 11 | 5.0 | $6.2M | 122 | 38 |
| Chiropractors | 63 | #109 of 426 | 6 | 2.8 | $3.5M | 144 | 6 |
| Clothing and shoe stores | 63 | #156 of 536 | 21 | 9.6 | $1.7M | 131 | 7 |
| Auto repair and car care | 63 | #157 of 538 | 81 | 37.2 | $260K | 97 | 30 |
| HVAC and plumbing | 61 | #121 of 476 | 6 | 2.8 | $8.9M | 188 | 23 |
| Auto repair shops | 61 | #161 of 538 | 49 | 22.5 | $429K | 96 | 21 |
| Martial arts and dance studios | 60 | #114 of 378 | 5 | 2.3 | $2.3M | 114 | Under 3 |
| Spas and skin care | 59 | #150 of 504 | 11 | 5.0 | $1.5M | 171 | Under 3 |
| Gyms, studios and classes | 58 | #179 of 535 | 20 | 9.2 | $576K | 87 | 3 |
| Pet businesses | 57 | #185 of 527 | 27 | 12.4 | $589K | 67 | 6 |
| Funeral homes | 56 | #143 of 365 | 9 | 4.1 | $353K | 52 | 4 |
| Barbershops | 55 | #160 of 377 | 7 | 3.2 | $2.4M | 125 | Under 3 |
| Nail salons | 55 | #164 of 387 | 7 | 3.2 | $2.4M | 141 | Under 3 |
| Car washes and detailing | 55 | #177 of 441 | 10 | 4.6 | $2.1M | 83 | 4 |
| Salons, barbers and spas | 54 | #222 of 538 | 64 | 29.4 | $257K | 121 | Under 3 |
| Gas stations | 53 | #238 of 536 | 45 | 20.6 | $1.5M | 65 | 36 |
| Fast food and sandwich shops | 53 | #251 of 537 | 26 | 11.9 | $2.6M | 86 | 38 |
| Collision repair and body shops | 51 | #179 of 387 | 8 | 3.7 | $2.6M | 85 | 8 |
| Hair salons | 48 | #295 of 538 | 39 | 17.9 | $422K | 98 | Under 3 |
| Convenience stores | 48 | #306 of 529 | 30 | 13.8 | $3.9M | 50 | 4 |
| Veterinarians | 47 | #230 of 398 | 10 | 4.6 | $1.6M | 58 | 6 |
| Gyms | 47 | #290 of 506 | 15 | 6.9 | $768K | 59 | 3 |
| Pet stores | 42 | #149 of 220 | 7 | 3.2 | $2.3M | 50 | Under 3 |
| Optometrists and eye care | 39 | #294 of 400 | 8 | 3.7 | $2.6M | 83 | 6 |
| Doctors, dentists and clinics | 38 | #384 of 538 | 128 | 58.7 | $162K | 106 | 68 |
| Dentists and orthodontists | 37 | #390 of 526 | 22 | 10.1 | $942K | 96 | 15 |
| Grocery and convenience stores | 36 | #414 of 538 | 65 | 29.8 | $1.8M | 53 | 14 |
| Grocery stores | 35 | #396 of 506 | 22 | 10.1 | $5.4M | 58 | 10 |
| Primary care and pediatrics | 28 | #392 of 458 | 22 | 10.1 | $942K | 53 | 32 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.8 | Index only | 186 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 1.8 | $4M | 156 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 1.4 | $9.2M | 315 | 13 |
| Physical therapy | Not scored | Not scored | 3 | 1.4 | $6.9M | 288 | 9 |
| Property management | Not scored | Not scored | 3 | 1.4 | Index only | 174 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.4 | $17.9M | 211 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 0.9 | $26.8M | Too few | 9 |
| Laundromats | Not scored | Not scored | 2 | 0.9 | $17.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $10.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $13.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.9 | $10.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $27.7M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Scottsboro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21M | $965 | 101 |
| Gasoline and other fuels | $69.6M | $3,196 | 123 |
| Food away from home | $68M | $3,118 | 77 |
| Groceries | $117.8M | $5,404 | 86 |
| Personal care products and services | $16.5M | $755 | 75 |
| Child care and other personal services | $7.1M | $327 | 56 |
| Memberships, classes and admissions | $11.5M | $529 | 54 |
| Medical and dental services | $20.7M | $951 | 74 |
| Pets | $15.9M | $730 | 80 |
| Clothing, shoes and related services | $35M | $1,605 | 78 |
| Vehicle insurance | $59.9M | $2,749 | 140 |
| Home repairs, maintenance and insurance | $53.7M | $2,462 | 82 |
| Lawn care, cleaning and other household services | $27.7M | $1,269 | 90 |
| Rent and homeowner costs | $289.6M | $13,289 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Scottsboro area
- Population, 2025 estimate
- 54,281+3.3% since 2020
- Households
- 21,795
- Median age
- 43.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 1,078 sq. mi.
- People per square mile
- 49
- Median household income
- $51,908+24.3% vs. 2015–2019, before inflation
- Average household income
- $70,531
- Median home value
- $159,500
- Jobs located here
- 15,481
- Daytime population
- 47,263Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Scottsboro area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Scottsboro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Scottsboro area 1
- Jackson County, AL53,053 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
Questions
How fast is the Scottsboro, AL area growing?
Population estimates put the Scottsboro area at 54,281 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 21,795 households. Against the 2015–2019 survey, median household income rose 24.3%, before inflation.
How much do households in the Scottsboro, AL area spend?
Households in the Scottsboro area spend about $289.6M a year on rent and homeowner costs, $117.8M on groceries and $69.6M on gasoline and other fuels. Relative to the U.S., household spending in the Scottsboro area runs highest on vehicle insurance (an index of 140, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in the Scottsboro, AL area?
Of the business types scored in the Scottsboro area, insurance agencies (91); lawn care, cleaning and pest control companies (84); and coffee shops and cafes (78) have the highest Groundwork market scores. For insurance agencies, that ranks #12 of 537 scored small-town markets.
How does the Scottsboro, AL area compare with the U.S.?
Median household income in the Scottsboro area is $51,908, 36% below the U.S. median of $80,734. The population rose 3.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $159,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (89% above the U.S. rate) and lowest for real estate agents and brokers (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Scottsboro area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Scottsboro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in the Scottsboro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Scottsboro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.