County profile · Alabama
Russell County, AL market data
How Russell County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 58,898
- −0.6% since 2020
- Households
- 23,938
- Median household income
- $51,197
- +20.6% vs. 2015–2019, before inflation
- Median home value
- $165,700
- Jobs located here
- 13,941
- Highest market score
- 65
- Coffee shops and cafes, #416 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Russell County by name and distance, and the households and spending within reach. Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Russell County has an estimated 58,898 people and 23,938 households. Population estimates put the population change in Russell County from 2020 to 2025 at −0.6%, against +3.1% for the U.S. Median household income in Russell County is $51,197, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.6%, before inflation.
Relative to the U.S., household spending in Russell County runs highest on vehicle insurance (an index of 118, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in Russell County, coffee shops and cafes (65), dentists and orthodontists (62) and medical and dental practices (62) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #416 of 2,063 scored counties.
Russell County is part of the Columbus metro area. Against the U.S., map listings per household run highest for tire shops (2.2 times the U.S. rate) and lowest for medical and dental practices (75% below the U.S. rate).
All 56 business types in Russell County
Highest Groundwork market score first. Each score compares Russell County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 65 | #416 of 2,063 | 8 | 3.3 | $9.1M | 245 | 4 |
| Dentists and orthodontists | 62 | #490 of 1,886 | 10 | 4.2 | $2.2M | 225 | 8 |
| Doctors, dentists and clinics | 62 | #641 of 2,394 | 50 | 20.9 | $443K | 290 | 22 |
| Home repair trades | 59 | #603 of 2,057 | 14 | 5.8 | $4.1M | 168 | 27 |
| Insurance agencies | 59 | #811 of 2,272 | 34 | 14.2 | $1.6M | 130 | 15 |
| Landscaping and lawn care | 58 | #503 of 1,493 | 11 | 4.6 | $2.7M | 92 | 7 |
| Lawn, cleaning and pest control | 58 | #559 of 1,771 | 17 | 7.1 | $1.7M | 104 | 13 |
| Real estate agents and brokers | 57 | #678 of 2,176 | 28 | 11.7 | Index only | 204 | 7 |
| Clothing, shoes and laundry | 56 | #850 of 2,210 | 25 | 10.4 | $1.5M | 171 | 7 |
| Clothing and shoe stores | 54 | #882 of 2,087 | 19 | 7.9 | $2M | 156 | 7 |
| HVAC and plumbing | 53 | #732 of 1,707 | 10 | 4.2 | $5.7M | 120 | 16 |
| Real estate | 52 | #966 of 2,229 | 33 | 13.8 | Index only | 218 | 19 |
| Primary care and pediatrics | 51 | #802 of 1,656 | 11 | 4.6 | $2M | 113 | 11 |
| Gyms, studios and classes | 49 | #1,078 of 2,088 | 13 | 5.4 | $928K | 140 | Under 3 |
| Hair salons | 47 | #1,323 of 2,339 | 40 | 16.7 | $439K | 102 | 5 |
| Veterinarians | 46 | #838 of 1,485 | 6 | 2.5 | $2.8M | 104 | 7 |
| Pizza | 46 | #1,168 of 2,090 | 10 | 4.2 | $7.2M | 143 | 51 |
| Pet grooming and boarding | 44 | #867 of 1,461 | 10 | 4.2 | $1.7M | 67 | 3 |
| House cleaning | 43 | #548 of 847 | 6 | 2.5 | $4.9M | 77 | 6 |
| Convenience stores | 43 | #1,360 of 2,261 | 20 | 8.4 | $6.4M | 81 | 6 |
| Grocery and convenience stores | 42 | #1,507 of 2,402 | 37 | 15.5 | $3.4M | 101 | 18 |
| Restaurants and cafes | 42 | #1,521 of 2,405 | 184 | 76.9 | $394K | 106 | 86 |
| Pet businesses | 39 | #1,563 of 2,200 | 28 | 11.7 | $607K | 69 | 10 |
| Grocery stores | 38 | #1,414 of 2,070 | 13 | 5.4 | $9.8M | 105 | 12 |
| Sit-down restaurants | 38 | #1,728 of 2,405 | 116 | 48.5 | $625K | 94 | 29 |
| Salons, barbers and spas | 38 | #1,809 of 2,385 | 77 | 32.2 | $228K | 107 | 12 |
| Funeral homes | 37 | #1,050 of 1,472 | 6 | 2.5 | $460K | 68 | 4 |
| Car washes and detailing | 35 | #1,101 of 1,451 | 11 | 4.6 | $1.8M | 71 | 3 |
| Gyms | 35 | #1,370 of 1,792 | 10 | 4.2 | $1.2M | 93 | Under 3 |
| Child care and preschools | 28 | #1,367 of 1,611 | 9 | 3.8 | $851K | 85 | 20 |
| Pet stores | 27 | #820 of 974 | 5 | 2.1 | $3.4M | 75 | Under 3 |
| Nail salons | 26 | #1,183 of 1,328 | 11 | 4.6 | $1.6M | 96 | Under 3 |
| Auto repair shops | 26 | #2,146 of 2,378 | 67 | 28.0 | $292K | 66 | 22 |
| Auto repair and car care | 26 | #2,151 of 2,401 | 105 | 43.9 | $186K | 69 | 32 |
| Fast food and sandwich shops | 21 | #2,029 of 2,222 | 34 | 14.2 | $2.1M | 70 | 51 |
| Gas stations | 21 | #2,204 of 2,358 | 54 | 22.6 | $1.2M | 50 | 39 |
| Collision repair and body shops | 19 | #1,264 of 1,327 | 10 | 4.2 | $2M | 63 | 9 |
| Tire shops | 15 | #1,454 of 1,530 | 20 | 8.4 | $977K | 39 | 6 |
| Barbershops | 9 | #1,315 of 1,356 | 25 | 10.4 | $703K | 37 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 1.7 | $18.1M | 437 | 4 |
| Chiropractors | Not scored | Not scored | 4 | 1.7 | $5.5M | 231 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.7 | Index only | 200 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.3 | $19M | 158 | 7 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $12.5M | 100 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.3 | $4M | 199 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.3 | $7.4M | 235 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.3 | $7.4M | 307 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $18.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $19.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 7 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.4 | $57M | Too few | 4 |
| Spas and skin care | Not scored | Not scored | 1 | 0.4 | $17.6M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Russell County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.5M | $816 | 85 |
| Gasoline and other fuels | $64.7M | $2,702 | 104 |
| Food away from home | $72.5M | $3,027 | 74 |
| Groceries | $127.2M | $5,315 | 84 |
| Personal care products and services | $17.6M | $734 | 73 |
| Child care and other personal services | $7.7M | $320 | 55 |
| Memberships, classes and admissions | $12.1M | $504 | 51 |
| Medical and dental services | $22.1M | $924 | 72 |
| Pets | $17M | $709 | 78 |
| Clothing, shoes and related services | $37.6M | $1,571 | 76 |
| Vehicle insurance | $55.4M | $2,316 | 118 |
| Home repairs, maintenance and insurance | $57M | $2,382 | 79 |
| Lawn care, cleaning and other household services | $29.6M | $1,238 | 88 |
| Rent and homeowner costs | $311.6M | $13,016 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Russell County
- Population, 2025 estimate
- 58,898−0.6% since 2020
- Households
- 23,938
- Median age
- 38.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 641 sq. mi.
- People per square mile
- 92
- Median household income
- $51,197+20.6% vs. 2015–2019, before inflation
- Average household income
- $67,551
- Median home value
- $165,700
- Jobs located here
- 13,941
- Daytime population
- 51,647Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Russell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Lee County, AL181,134 people
- Chambers County, AL34,192 people
- Macon County, AL18,691 people
- Barbour County, AL24,643 people
- Bullock County, AL10,058 people
- Tallapoosa County, AL40,938 people
- Randolph County, AL22,510 people
- Henry County, AL17,647 people
Questions
How fast is Russell County, AL growing?
Population estimates put Russell County at 58,898 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 23,938 households. Median household income rose 20.6% from the 2015–2019 survey, before inflation.
How much do households in Russell County, AL spend?
Households in Russell County spend about $311.6M a year on rent and homeowner costs, $127.2M on groceries and $72.5M on food away from home. Set against the U.S., households in Russell County spend the most on vehicle insurance (an index of 118, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in Russell County, AL?
The highest Groundwork market scores in Russell County are for coffee shops and cafes (65), dentists and orthodontists (62) and medical and dental practices (62). Russell County ranks #416 of 2,063 scored counties for coffee shops and cafes.
How does Russell County, AL compare with the U.S.?
The median household income in Russell County is $51,197 a year, 37% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $165,700, against $332,700 for the U.S. For its number of households, Russell County has the most map listings, relative to the U.S., for tire shops (2.2 times the U.S. rate) and the fewest for medical and dental practices (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Russell County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Russell County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in Russell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.