Beauty and personal care · County · Alabama
Barbershops in Russell County, AL
Competitor counts, household spending and official business counts for barbershops in Russell County, AL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 9 out of 100: Very low
Ranked #1,315 of 1,356 scored counties
#38 of 42 scored counties in Alabama
- Listings
- 25
- 3 chain locations (12%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $17.6M
- On personal care products and services · $734 a household
- Spending per listing
- $703K
- 63% below the U.S.
- Listings per 10k households
- 10.4
- 96% above the U.S.
- Population, 2025
- 58,898
- −0.6% since 2020
See the barbershops around any address in Russell County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Russell County scores 9 (very low) on the Groundwork market score for barbershops, ranking #1,315 of 1,356 scored counties and #38 of 42 scored counties in Alabama. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 25 barbershops in Russell County. Of those, 3 are chain locations, or 12%, against 12% across the U.S. That comes to 10.4 for every 10,000 households, 96% above the U.S. rate of 5.3.
At $734 per household (27% below the U.S. average), households in Russell County spend about $17.6M a year on personal care products and services. Spread across 25 barbershops, that is $703K per shop, 63% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as barber shops in Russell County in 2023. That is one for every 7,979 households, against one for every 16,589 across the U.S. Between 2020 and 2025, the population of Russell County declined 0.6%, against +3.1% for the U.S.
How Russell County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Russell County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.4 | 6.1 | 5.3 |
| Spending per listing | $703K | $1.4M | $1.9M |
| Households per official establishment | 7,979 | 36,314 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +12.2% | +28.5% |
| Population growth, 2020–2025 | −0.6% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $734 | $839 | $1,005 |
| Median household income | $51,197 | $63,999 | $80,734 |
| Groundwork market score | 9 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 27
- Annual payroll, 2023
- $219K
- One-person businesses, 2023
- 39Businesses with no payroll
- Map listings, September 2026
- 253 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Russell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Russell County
- Population, 2025 estimate
- 58,898−0.6% since 2020
- Households
- 23,938
- Median age
- 38.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 641 sq. mi.
- People per square mile
- 92
- Median household income
- $51,197+20.6% vs. 2015–2019, before inflation
- Average household income
- $67,551
- Median home value
- $165,700
- Jobs located here
- 13,941
- Daytime population
- 51,647Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Russell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for barbershops, numbered among those based in Alabama, with Russell County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Clair County, AL | 72 | 10 | 2.8 | $3.1M | +7.1% | #182 of 1,356 |
| 2Shelby County, AL | 65 | 48 | 5.5 | $1.9M | +6.5% | #345 of 1,356 |
| 3Baldwin County, AL | 65 | 56 | 5.7 | $1.6M | +14.8% | #349 of 1,356 |
| 4Lee County, AL | 64 | 24 | 3.5 | $2.4M | +8.6% | #366 of 1,356 |
| 5Limestone County, AL | 63 | 21 | 5.1 | $1.9M | +18.0% | #392 of 1,356 |
| 6Cullman County, AL | 60 | 12 | 3.4 | $2.4M | +6.7% | #451 of 1,356 |
| 7Madison County, AL | 58 | 127 | 7.7 | $1.3M | +11.0% | #506 of 1,356 |
| 8Autauga County, AL | 57 | 10 | 4.4 | $2.1M | +5.1% | #526 of 1,356 |
| 9Walker County, AL | 54 | 5 | 2.0 | $3.9M | 0.0% | #583 of 1,356 |
| 10Chilton County, AL | 52 | 7 | 3.9 | $2.1M | +5.9% | #651 of 1,356 |
| 38Russell County, AL | 9 | 25 | 10.4 | $703K | −0.6% | #1,315 of 1,356 |
Other business types in Russell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons47
- Barbershops9
- Nail salons26
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Russell County, AL?
Russell County has 25 barbershops on map listings as of September 2026. 3 of them (12%) are chain locations. The listings count barbershops. Official counts show 3 businesses with payroll classed as barber shops in 2023. Another 39 one-person businesses have no payroll, by official counts.
How much do households in Russell County, AL spend on personal care products and services?
About $17.6M a year, or $734 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 25 barbershops on map listings, it comes to $703K per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 23,938 households in Russell County and national spending patterns by income.
How does Russell County, AL compare with the U.S. for barbershops?
Russell County has 10.4 barbershops per 10,000 households, 96% above the U.S. rate of 5.3. Spending per shop is $703K, 63% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Russell County would have about 9, against 25 on map listings. There is one business with payroll in the industry for every 7,979 households, against one for every 16,589 across the U.S.
How fast is Russell County, AL growing?
Population estimates put Russell County at 58,898 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 23,938 households. Median household income in Russell County is $51,197, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Russell County scores 9 for barbershops (very low), #1,315 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Russell County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Russell County
Screening a site or an acquisition in Russell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.