Beauty and personal care · County · Alabama
Hair salons in Russell County, AL
Competitor counts, household spending and official business counts for hair salons in Russell County, AL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,323 of 2,339 scored counties
#22 of 61 scored counties in Alabama
- Listings
- 40
- 7 chain locations (18%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $17.6M
- On personal care products and services · $734 a household
- Spending per listing
- $439K
- 2% above the U.S.
- Listings per 10k households
- 16.7
- 29% below the U.S.
- Population, 2025
- 58,898
- −0.6% since 2020
See the hair salons around any address in Russell County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $734 per household (27% below the U.S. average), households in Russell County spend about $17.6M a year on personal care products and services. Spread across 40 hair salons, that is $439K per salon, 2% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 40 hair salons on map listings in Russell County as of September 2026. 7 of them (18%) are chain locations, against 14% across the U.S. That is 16.7 per 10,000 households, 29% below the U.S. rate of 23.4.
Official counts show 5 businesses with payroll classed as beauty salons in Russell County in 2023. That is one for every 4,788 households, against one for every 1,535 across the U.S. Another 267 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Russell County from 2020 to 2025 at −0.6%, against +3.1% for the U.S. The Groundwork market score for hair salons in Russell County is 47 (lower middle), #1,323 of 2,339 scored counties and #22 of 61 scored counties in Alabama.
How Russell County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Russell County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.7 | 23.0 | 23.4 |
| Spending per listing | $439K | $366K | $430K |
| Households per official establishment | 4,788 | 2,699 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +6.0% |
| Population growth, 2020–2025 | −0.6% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $734 | $839 | $1,005 |
| Median household income | $51,197 | $63,999 | $80,734 |
| Groundwork market score | 47 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 5
- Employees, 2023
- 30
- Annual payroll, 2023
- $651K
- One-person businesses, 2023
- 267Businesses with no payroll
- Map listings, September 2026
- 407 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Russell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Russell County
- Population, 2025 estimate
- 58,898−0.6% since 2020
- Households
- 23,938
- Median age
- 38.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 641 sq. mi.
- People per square mile
- 92
- Median household income
- $51,197+20.6% vs. 2015–2019, before inflation
- Average household income
- $67,551
- Median home value
- $165,700
- Jobs located here
- 13,941
- Daytime population
- 51,647Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Russell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for hair salons, numbered among those based in Alabama, with Russell County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 80 | 67 | 16.4 | $582K | +18.0% | #80 of 2,339 |
| 2Elmore County, AL | 77 | 43 | 13.1 | $681K | +4.2% | #119 of 2,339 |
| 3Henry County, AL | 73 | 7 | 9.9 | $804K | +7.1% | #197 of 2,339 |
| 4Chilton County, AL | 71 | 21 | 11.7 | $687K | +5.9% | #255 of 2,339 |
| 5St. Clair County, AL | 69 | 57 | 16.2 | $540K | +7.1% | #330 of 2,339 |
| 6Autauga County, AL | 68 | 43 | 18.8 | $478K | +5.1% | #372 of 2,339 |
| 7Blount County, AL | 66 | 34 | 15.3 | $533K | +1.8% | #424 of 2,339 |
| 8Lee County, AL | 64 | 115 | 16.6 | $511K | +8.6% | #500 of 2,339 |
| 9Shelby County, AL | 62 | 191 | 22.0 | $472K | +6.5% | #602 of 2,339 |
| 10Cullman County, AL | 60 | 70 | 19.8 | $414K | +6.7% | #701 of 2,339 |
| 22Russell County, AL | 47 | 40 | 16.7 | $439K | −0.6% | #1,323 of 2,339 |
Other business types in Russell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons47
- Barbershops9
- Nail salons26
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Russell County, AL?
As of September 2026, map listings count 40 hair salons in Russell County. 7 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Official counts list 267 one-person businesses without payroll.
How much do households in Russell County, AL spend on personal care products and services?
About $17.6M a year, or $734 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 40 hair salons on map listings, it comes to $439K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 23,938 households in Russell County and national spending patterns by income.
How does Russell County, AL compare with the U.S. for hair salons?
Russell County has 16.7 hair salons per 10,000 households, 29% below the U.S. rate of 23.4. Spending per salon is $439K, 2% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Russell County would have about 41, against 40 on map listings. There is one business with payroll in the industry for every 4,788 households, against one for every 1,535 across the U.S.
How fast is Russell County, AL growing?
Population estimates put Russell County at 58,898 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 23,938 households. Median household income in Russell County is $51,197, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Russell County scores 47 for hair salons (lower middle), #1,323 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Russell County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Russell County
Screening a site or an acquisition in Russell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.