Groundwork

Fitness and classes · County · Alabama

Gyms and studios in Russell County, AL

The gyms and studios in Russell County, AL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #1,078 of 2,088 scored counties
#18 of 50 scored counties in Alabama

Listings
13
3 chain locations (23%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$12.1M
On memberships, classes and admissions · $504 a household
Spending per listing
$928K
40% above the U.S.
Listings per 10k households
5.4
64% below the U.S.
Population, 2025
58,898
−0.6% since 2020

See the gyms and studios around any address in Russell County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 13 gyms and studios in Russell County. 3 of them (23%) are chain locations, against 20% across the U.S. That is 5.4 per 10,000 households, 64% below the U.S. rate of 14.9.

Households in Russell County spend about $12.1M a year on memberships, classes and admissions, or $504 per household, 49% below the U.S. average. Spread across 13 gyms and studios, that is $928K per location, 40% above the U.S. figure of $662K.

There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Russell County: counts under 3 aren’t published.

Population estimates put the population change in Russell County from 2020 to 2025 at −0.6%, against +3.1% for the U.S. For gyms and studios, Russell County has a Groundwork market score of 49 (lower middle): #1,078 of 2,088 scored counties and #18 of 50 scored counties in Alabama.

How Russell County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Russell County, AL compared with Alabama and the U.S.
MeasureRussell CountyAlabamaU.S.
Listings per 10k households5.411.714.9
Spending per listing$928K$562K$662K
Households per official establishmentn/a2,3521,641
Official establishment growth, 2019–2023n/a+12.3%+8.2%
Population growth, 2020–2025−0.6%+3.2%+3.1%
Spending per household on memberships, classes and admissions$504$656$983
Median household income$51,197$63,999$80,734
Groundwork market score4946

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
133 chain locations
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Russell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Russell County

Population, 2025 estimate
58,898−0.6% since 2020
Households
23,938
Median age
38.3
Homes lived in by their owners
61%
Vehicles per household
1.8
Land area
641 sq. mi.
People per square mile
92
Median household income
$51,197+20.6% vs. 2015–2019, before inflation
Average household income
$67,551
Median home value
$165,700
Jobs located here
13,941
Daytime population
51,647Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Russell County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Alabama

Every Alabama market ranked →

The highest-scoring counties in Alabama for gyms and studios, numbered among those based in Alabama, with Russell County marked.

Top counties in Alabama

Counties in Alabama ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Limestone County, AL85348.3$989K+18.0%#29 of 2,088
2Blount County, AL69125.4$1.1M+1.8%#266 of 2,088
3Chilton County, AL68137.3$798K+5.9%#316 of 2,088
4Coffee County, AL662110.0$657K+6.3%#385 of 2,088
5St. Clair County, AL663610.3$656K+7.1%#386 of 2,088
6Tallapoosa County, AL63105.9$967K−0.8%#475 of 2,088
7Lawrence County, AL6196.6$914K+2.3%#546 of 2,088
8Dale County, AL59105.1$1.1M+1.3%#615 of 2,088
9Morgan County, AL58428.6$798K+2.6%#671 of 2,088
10Autauga County, AL542611.3$658K+5.1%#863 of 2,088
18Russell County, AL49135.4$928K−0.6%#1,078 of 2,088

Other business types in Russell County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Russell County, AL?

Russell County has 13 gyms and studios on map listings as of September 2026. 3 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Russell County: counts under 3 are left out.

How much do households in Russell County, AL spend on memberships, classes and admissions?

About $12.1M a year, or $504 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 13 gyms and studios on map listings, it comes to $928K per location. It is estimated from the incomes of the 23,938 households in Russell County and national spending patterns by income.

How does Russell County, AL compare with the U.S. for gyms and studios?

Russell County has 5.4 gyms and studios per 10,000 households, 64% below the U.S. rate of 14.9. Spending per location is $928K, 40% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Russell County would have about 18, against 13 on map listings.

How fast is Russell County, AL growing?

Population estimates put Russell County at 58,898 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 23,938 households. Median household income in Russell County is $51,197, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Russell County scores 49 for gyms and studios (lower middle), #1,078 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Russell County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Russell County

Screening a site or an acquisition in Russell County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.