Beauty and personal care · County · Alabama
Nail salons in Houston County, AL
The nail salons in Houston County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #1,237 of 1,328 scored counties
#31 of 36 scored counties in Alabama
- Listings
- 42
- 16 chain locations (38%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $34.7M
- On personal care products and services · $802 a household
- Spending per listing
- $827K
- 51% below the U.S.
- Listings per 10k households
- 9.7
- 62% above the U.S.
- Population, 2025
- 110,318
- +2.8% since 2020
See the nail salons around any address in Houston County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, Houston County has a Groundwork market score of 20 (low): #1,237 of 1,328 scored counties and #31 of 36 scored counties in Alabama. That puts it in the bottom quarter of counties.
Households in Houston County spend about $34.7M a year on personal care products and services, or $802 per household, 20% below the U.S. average. That works out to $827K per salon, 51% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Houston County has 42 nail salons on map listings as of September 2026. 16 of them (38%) are chain locations, against 27% across the U.S. That is 9.7 per 10,000 households, 62% above the U.S. rate of 6.0.
Official counts show 16 businesses with payroll classed as nail salons in Houston County in 2023. That is one for every 2,706 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of Houston County grew 2.8%, in step with the U.S. (+3.1%).
How Houston County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Houston County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.7 | 6.1 | 6.0 |
| Spending per listing | $827K | $1.4M | $1.7M |
| Households per official establishment | 2,706 | 6,887 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +55.9% | +23.2% |
| Population growth, 2020–2025 | +2.8% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $802 | $839 | $1,005 |
| Median household income | $58,626 | $63,999 | $80,734 |
| Groundwork market score | 20 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 16
- Employees, 2023
- 33
- Annual payroll, 2023
- $746K
- One-person businesses, 2023
- 148Businesses with no payroll
- Map listings, September 2026
- 4216 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Houston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Houston County
- Population, 2025 estimate
- 110,318+2.8% since 2020
- Households
- 43,302
- Median age
- 40.5
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.8
- Land area
- 580 sq. mi.
- People per square mile
- 187
- Median household income
- $58,626+23.2% vs. 2015–2019, before inflation
- Average household income
- $81,747
- Median home value
- $183,300
- Jobs located here
- 51,974
- Daytime population
- 116,184Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Houston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for nail salons, numbered among those based in Alabama, with Houston County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 81 | 17 | 4.2 | $2.3M | +18.0% | #42 of 1,328 |
| 2Autauga County, AL | 62 | 10 | 4.4 | $2.1M | +5.1% | #348 of 1,328 |
| 3St. Clair County, AL | 60 | 17 | 4.8 | $1.8M | +7.1% | #403 of 1,328 |
| 4Cullman County, AL | 60 | 17 | 4.8 | $1.7M | +6.7% | #405 of 1,328 |
| 5Madison County, AL | 59 | 121 | 7.3 | $1.3M | +11.0% | #438 of 1,328 |
| 6Morgan County, AL | 58 | 25 | 5.1 | $1.7M | +2.6% | #463 of 1,328 |
| 7Lee County, AL | 58 | 38 | 5.5 | $1.5M | +8.6% | #465 of 1,328 |
| 8DeKalb County, AL | 57 | 7 | 2.7 | $2.7M | +3.4% | #475 of 1,328 |
| 9Chilton County, AL | 56 | 7 | 3.9 | $2.1M | +5.9% | #507 of 1,328 |
| 10Talladega County, AL | 54 | 11 | 3.3 | $2.3M | +0.3% | #549 of 1,328 |
| 31Houston County, AL | 20 | 42 | 9.7 | $827K | +2.8% | #1,237 of 1,328 |
Other business types in Houston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas24
- Hair salons32
- Barbershops28
- Nail salons20
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Houston County, AL?
Map listings as of September 2026 show 42 nail salons in Houston County. 16 of them (38%) are chain locations. The listings count nail salons. Official counts show 16 businesses with payroll classed as nail salons in 2023. Official counts list 148 one-person businesses without payroll.
How much do households in Houston County, AL spend on personal care products and services?
About $34.7M a year, or $802 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 42 nail salons on map listings, it comes to $827K per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 43,302 households in Houston County and national spending patterns by income.
How does Houston County, AL compare with the U.S. for nail salons?
Houston County has 9.7 nail salons per 10,000 households, 62% above the U.S. rate of 6.0. Spending per salon is $827K, 51% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Houston County would have about 21, against 42 on map listings. There is one business with payroll in the industry for every 2,706 households, against one for every 3,754 across the U.S.
How fast is Houston County, AL growing?
Population estimates put Houston County at 110,318 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 43,302 households. Median household income in Houston County is $58,626, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Houston County scores 20 for nail salons (low), #1,237 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Houston County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Houston County
Screening a site or an acquisition in Houston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.