Groundwork

Food and drink · County · Wisconsin

Restaurants and cafes in Waupaca County, WI

The restaurants and cafes in Waupaca County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,664 of 2,405 scored counties
#44 of 67 scored counties in Wisconsin

Listings
256
50 chain locations (20%)
Official establishments
89
+3.5% since 2019
Household spending a year
$83.4M
On food away from home · $3,695 a household
Spending per listing
$326K
12% below the U.S.
Listings per 10k households
113.4
3% above the U.S.
Population, 2025
51,461
−0.6% since 2020

See the restaurants and cafes around any address in Waupaca County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 256 restaurants and cafes in Waupaca County. Of those, 50 are chain locations, or 20%, against 34% across the U.S. That comes to 113.4 for every 10,000 households, 3% above the U.S. rate of 109.8.

Household spending on food away from home in Waupaca County comes to about $83.4M a year: $3,695 per household, 9% below the U.S. average. Spread across 256 restaurants and cafes, that is $326K per restaurant, 12% below the U.S. figure of $371K.

Official counts show 89 businesses with payroll classed as restaurants and other eating places in Waupaca County in 2023, up 3.5% from 2019. That is one for every 254 households, against one for every 209 across the U.S. Another 15 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $1.4M have gone to businesses classed as restaurants and other eating places in Waupaca County.

Population estimates put the population change in Waupaca County from 2020 to 2025 at −0.6%, against +3.1% for the U.S. The Groundwork market score for restaurants and cafes in Waupaca County is 39 (lower middle), #1,664 of 2,405 scored counties and #44 of 67 scored counties in Wisconsin.

How Waupaca County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Waupaca County, WI compared with Wisconsin and the U.S.
MeasureWaupaca CountyWisconsinU.S.
Listings per 10k households113.4106.3109.8
Spending per listing$326K$373K$371K
Households per official establishment254242209
Official establishment growth, 2019–2023+3.5%+4.2%+6.0%
Population growth, 2020–2025−0.6%+1.3%+3.1%
Spending per household on food away from home$3,695$3,959$4,070
Median household income$72,830$77,485$80,734
Groundwork market score3955

Official counts and lending

Businesses

Official establishments, 2019 to 2023
86 → 89+3.5% over the period
Employees, 2023
1,111
Annual payroll, 2023
$20.3M
One-person businesses, 2023
15Businesses with no payroll
Map listings, September 2026
25650 chain locations
Listings at the U.S. rate for this spending
225The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.4M

SBA-backed loans to businesses classed as restaurants and other eating places in Waupaca County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Waupaca County

Population, 2025 estimate
51,461−0.6% since 2020
Households
22,571
Median age
45.5
Homes lived in by their owners
75%
Vehicles per household
2.0
Land area
748 sq. mi.
People per square mile
69
Median household income
$72,830+24.1% vs. 2015–2019, before inflation
Average household income
$93,820
Median home value
$211,400
Jobs located here
18,125
Daytime population
43,135Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Waupaca County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for restaurants and cafes, numbered among those based in Wisconsin, with Waupaca County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI8413261.8$681K+2.9%#67 of 2,405
2Washington County, WI7544277.4$566K+1.8%#237 of 2,405
3St. Croix County, WI7335594.6$491K+4.7%#316 of 2,405
4Waukesha County, WI721,54991.8$518K+2.4%#338 of 2,405
5Pierce County, WI70163102.7$417K+3.1%#415 of 2,405
6Vernon County, WI6910181.3$458K+2.4%#438 of 2,405
7Dane County, WI672,49699.2$441K+4.9%#492 of 2,405
8Ozaukee County, WI64384100.2$462K+3.0%#604 of 2,405
9Iowa County, WI639896.9$416K+1.0%#645 of 2,405
10Racine County, WI6272289.8$441K+0.4%#679 of 2,405
44Waupaca County, WI39256113.4$326K−0.6%#1,664 of 2,405

Other business types in Waupaca County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Waupaca County, WI?

There are 256 restaurants and cafes on map listings in Waupaca County as of September 2026. 50 of them (20%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 89 businesses with payroll classed as restaurants and other eating places in 2023, up 3.5% from 2019. Official counts list 15 one-person businesses without payroll.

How much do households in Waupaca County, WI spend on food away from home?

About $83.4M a year, or $3,695 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 256 restaurants and cafes on map listings, it comes to $326K per restaurant. It is estimated from the incomes of the 22,571 households in Waupaca County and national spending patterns by income.

How does Waupaca County, WI compare with the U.S. for restaurants and cafes?

Waupaca County has 113.4 restaurants and cafes per 10,000 households, 3% above the U.S. rate of 109.8. Spending per restaurant is $326K, 12% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Waupaca County would have about 225, against 256 on map listings. There is one business with payroll in the industry for every 254 households, against one for every 209 across the U.S. The official count rose 3.5% from 2019 to 2023, against +6.0% for the U.S.

How fast is Waupaca County, WI growing?

Population estimates put Waupaca County at 51,461 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 22,571 households. The median household income in Waupaca County is $72,830 a year, 10% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Waupaca County scores 39 for restaurants and cafes (lower middle), #1,664 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Waupaca County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Waupaca County

Screening a site or an acquisition in Waupaca County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.