Metro area profile · Wisconsin
Kenosha, WI metro area market data
How the Kenosha metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 168,448
- −0.4% since 2020
- Households
- 68,904
- Median household income
- $81,239
- Median home value
- $265,500
- Jobs located here
- 76,591
- Highest market score
- 76
- Tire shops, #26 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Kenosha metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Kenosha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Kenosha metro area has an estimated 168,448 people and 68,904 households. Population estimates show the Kenosha metro area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Kenosha metro area is $81,239, in line with the U.S. median of $80,734.
Relative to the U.S., household spending in the Kenosha metro area runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (76).
Of the business types scored in the Kenosha metro area, tire shops (76), car washes and detailers (75) and veterinarians (73) have the highest Groundwork market scores. For tire shops, that ranks #26 of 386 scored metro areas.
The Kenosha metro area is made up of one county, Kenosha County. Against the U.S., map listings per household run highest for physical therapy clinics (96% above the U.S. rate) and lowest for insurance agencies (48% below the U.S. rate).
All 56 business types in the Kenosha metro area
Highest Groundwork market score first. Each score compares the Kenosha metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 76 | #26 of 386 | 17 | 2.5 | $4.4M | 178 | 7 |
| Car washes and detailing | 75 | #21 of 387 | 23 | 3.3 | $3.3M | 131 | 5 |
| Veterinarians | 73 | #43 of 384 | 14 | 2.0 | $4.4M | 161 | 12 |
| Dentists and orthodontists | 72 | #36 of 387 | 69 | 10.0 | $1.5M | 149 | 53 |
| Auto repair and car care | 72 | #43 of 387 | 233 | 33.8 | $324K | 121 | 83 |
| Convenience stores | 72 | #53 of 387 | 36 | 5.2 | $11.9M | 151 | 6 |
| Coffee shops and cafes | 71 | #36 of 387 | 55 | 8.0 | $5.1M | 138 | 25 |
| Electricians | 71 | #38 of 383 | 12 | 1.7 | $16.1M | 134 | 22 |
| HVAC and plumbing | 68 | #57 of 387 | 35 | 5.1 | $5.5M | 116 | 32 |
| Home repair trades | 67 | #59 of 387 | 72 | 10.4 | $2.7M | 111 | 67 |
| Bakeries and dessert shops | 67 | #59 of 387 | 52 | 7.5 | $5.4M | 130 | 31 |
| Sit-down restaurants | 67 | #62 of 387 | 333 | 48.3 | $842K | 127 | 111 |
| Restaurants and cafes | 67 | #80 of 387 | 668 | 96.9 | $420K | 113 | 270 |
| Insurance agencies | 65 | #102 of 387 | 56 | 8.1 | $2M | 163 | 39 |
| Collision repair and body shops | 64 | #96 of 381 | 17 | 2.5 | $4.4M | 144 | 17 |
| Auto repair shops | 62 | #98 of 387 | 146 | 21.2 | $518K | 116 | 65 |
| Pest control | 61 | #96 of 345 | 7 | 1.0 | $12.6M | 123 | 3 |
| Pizza | 61 | #109 of 387 | 44 | 6.4 | $6.4M | 125 | 134 |
| Martial arts and dance studios | 60 | #96 of 387 | 25 | 3.6 | $2.6M | 130 | 16 |
| Grocery and convenience stores | 60 | #127 of 387 | 115 | 16.7 | $3.7M | 110 | 32 |
| Gyms | 59 | #108 of 387 | 49 | 7.1 | $1.3M | 103 | 17 |
| Oil change and quick lube | 58 | #103 of 290 | 5 | 0.7 | $15.1M | 110 | 5 |
| Gyms, studios and classes | 58 | #107 of 387 | 91 | 13.2 | $723K | 109 | 33 |
| Nail salons | 58 | #114 of 387 | 28 | 4.1 | $2.5M | 152 | 15 |
| Fast food and sandwich shops | 58 | #146 of 387 | 86 | 12.5 | $3.3M | 107 | 134 |
| Real estate agents and brokers | 56 | #123 of 387 | 136 | 19.7 | Index only | 134 | 38 |
| Real estate | 55 | #130 of 387 | 180 | 26.1 | Index only | 128 | 79 |
| Chiropractors | 54 | #163 of 386 | 34 | 4.9 | $3M | 124 | 24 |
| Spas and skin care | 52 | #170 of 387 | 70 | 10.2 | $1M | 116 | 15 |
| Pet businesses | 51 | #184 of 387 | 66 | 9.6 | $930K | 106 | 40 |
| Primary care and pediatrics | 51 | #189 of 387 | 57 | 8.3 | $1.8M | 100 | 100 |
| Funeral homes | 50 | #174 of 377 | 10 | 1.5 | $848K | 125 | 6 |
| Yoga, Pilates and fitness studios | 48 | #186 of 347 | 17 | 2.5 | $3.9M | 95 | 17 |
| Salons, barbers and spas | 47 | #224 of 387 | 297 | 43.1 | $239K | 112 | 91 |
| Roofing and gutters | 46 | #222 of 381 | 25 | 3.6 | $7.7M | 92 | 13 |
| Optometrists and eye care | 46 | #244 of 386 | 38 | 5.5 | $2.7M | 85 | 10 |
| Lawn, cleaning and pest control | 45 | #214 of 387 | 60 | 8.7 | $1.5M | 87 | 95 |
| Property management | 44 | #234 of 374 | 19 | 2.8 | Index only | 94 | 26 |
| Gas stations | 44 | #236 of 387 | 71 | 10.3 | $2.7M | 112 | 68 |
| Hair salons | 44 | #244 of 387 | 155 | 22.5 | $458K | 106 | 55 |
| Clothing, shoes and laundry | 44 | #244 of 387 | 144 | 20.9 | $981K | 111 | 81 |
| Pet stores | 42 | #252 of 382 | 13 | 1.9 | $4.7M | 104 | 7 |
| Landscaping and lawn care | 41 | #244 of 385 | 37 | 5.4 | $2.4M | 81 | 61 |
| Grocery stores | 41 | #254 of 387 | 49 | 7.1 | $8.7M | 94 | 26 |
| Barbershops | 41 | #269 of 387 | 37 | 5.4 | $1.9M | 102 | 6 |
| Laundromats | 40 | #239 of 364 | 11 | 1.6 | $12.8M | 103 | 7 |
| House cleaning | 40 | #268 of 375 | 16 | 2.3 | $5.5M | 86 | 31 |
| Pet grooming and boarding | 40 | #273 of 386 | 24 | 3.5 | $2.6M | 100 | 21 |
| Doctors, dentists and clinics | 40 | #278 of 387 | 870 | 126.3 | $116K | 76 | 219 |
| Clothing and shoe stores | 38 | #275 of 387 | 114 | 16.5 | $1.2M | 98 | 74 |
| Mortgage brokers and lenders | 38 | #280 of 373 | 23 | 3.3 | Index only | 111 | Under 3 |
| Child care and preschools | 36 | #285 of 387 | 34 | 4.9 | $893K | 89 | 46 |
| Physical therapy | 35 | #314 of 386 | 73 | 10.6 | $1.4M | 58 | 26 |
| Dry cleaners | Not scored | Not scored | 3 | 0.4 | $47.1M | 301 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $33.7M | 137 | 6 |
| Home inspectors | Not scored | Not scored | 2 | 0.3 | Index only | Too few | 3 |
Household spending in the Kenosha metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $75.6M | $1,097 | 115 |
| Gasoline and other fuels | $189.7M | $2,752 | 106 |
| Food away from home | $280.3M | $4,068 | 100 |
| Groceries | $427.3M | $6,201 | 98 |
| Personal care products and services | $71M | $1,031 | 103 |
| Child care and other personal services | $30.3M | $440 | 76 |
| Memberships, classes and admissions | $65.8M | $955 | 97 |
| Medical and dental services | $101.2M | $1,469 | 114 |
| Pets | $61.4M | $890 | 98 |
| Clothing, shoes and related services | $141.3M | $2,051 | 100 |
| Vehicle insurance | $114.4M | $1,661 | 85 |
| Home repairs, maintenance and insurance | $193.7M | $2,811 | 93 |
| Lawn care, cleaning and other household services | $88M | $1,277 | 90 |
| Rent and homeowner costs | $995.8M | $14,451 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Kenosha metro area
- Population, 2025 estimate
- 168,448−0.4% since 2020
- Households
- 68,904
- Median age
- 40.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 272 sq. mi.
- People per square mile
- 620
- Median household income
- $81,239
- Average household income
- $103,301
- Median home value
- $265,500
- Jobs located here
- 76,591
- Daytime population
- 157,773Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kenosha metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Kenosha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Kenosha metro area 1
- Kenosha County, WI168,438 people
Other markets based in Wisconsin 12
- Milwaukee-Waukesha, WI metro area1,568,938 people
- Madison, WI metro area691,830 people
- Green Bay, WI metro area331,145 people
- Appleton, WI metro area245,768 people
- Racine-Mount Pleasant, WI metro area197,532 people
- Eau Claire, WI metro area173,915 people
- Oshkosh-Neenah, WI metro area171,769 people
- La Crosse-Onalaska, WI-MN metro area170,190 people
- Janesville-Beloit, WI metro area164,350 people
- Wausau, WI metro area138,403 people
- Sheboygan, WI metro area117,991 people
- Fond du Lac, WI metro area104,137 people
Questions
How fast is the Kenosha, WI metro area growing?
Population estimates put the Kenosha metro area at 168,448 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 68,904 households.
How much do households in the Kenosha, WI metro area spend?
Households in the Kenosha metro area spend about $995.8M a year on rent and homeowner costs, $427.3M on groceries and $280.3M on food away from home. Set against the U.S., households in the Kenosha metro area spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (76).
Which business types have the highest market scores in the Kenosha, WI metro area?
The highest Groundwork market scores in the Kenosha metro area are for tire shops (76), car washes and detailers (75) and veterinarians (73). The Kenosha metro area ranks #26 of 386 scored metro areas for tire shops.
How does the Kenosha, WI metro area compare with the U.S.?
The median household income in the Kenosha metro area is $81,239 a year, in line with the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $265,500, against $332,700 for the U.S. For its number of households, the Kenosha metro area has the most map listings, relative to the U.S., for physical therapy clinics (96% above the U.S. rate) and the fewest for insurance agencies (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Kenosha metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kenosha metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Wisconsin · Every U.S. market · How we measure
Screening a site or an acquisition in the Kenosha metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kenosha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.