Beauty and personal care · Metro area · Wisconsin
Nail salons in the Kenosha, WI metro area
The nail salons in the Kenosha, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #114 of 387 scored metro areas
#9 of 13 scored metro areas based in Wisconsin
- Listings
- 28
- 9 chain locations (32%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $71M
- On personal care products and services · $1,031 a household
- Spending per listing
- $2.5M
- 52% above the U.S.
- Listings per 10k households
- 4.1
- 32% below the U.S.
- Population, 2025
- 168,448
- −0.4% since 2020
See the nail salons around any address in the Kenosha metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kenosha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,031 per household (3% above the U.S. average), households in the Kenosha metro area spend about $71M a year on personal care products and services. Spread across 28 nail salons, that is $2.5M per salon, 52% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Kenosha metro area has 28 nail salons on map listings as of September 2026. Chain locations make up 32% of them, against 27% across the U.S. Per 10,000 households, that is 4.1, 32% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in the Kenosha metro area was 15 in 2023. That is one for every 4,594 households, against one for every 3,754 across the U.S. Official counts list 42 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as nail salons in the Kenosha metro area.
Population estimates put the population change in the Kenosha metro area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. For nail salons, the Kenosha metro area has a Groundwork market score of 58 (upper middle): #114 of 387 scored metro areas and #9 of 13 scored metro areas based in Wisconsin.
How the Kenosha metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kenosha metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 4.4 | 6.0 |
| Spending per listing | $2.5M | $2.3M | $1.7M |
| Households per official establishment | 4,594 | 5,332 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +35.2% | +23.2% |
| Population growth, 2020–2025 | −0.4% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $1,031 | $1,007 | $1,005 |
| Median household income | $81,239 | $77,485 | $80,734 |
| Groundwork market score | 58 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 94
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 42Businesses with no payroll
- Map listings, September 2026
- 289 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as nail salons in the Kenosha metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kenosha metro area
- Population, 2025 estimate
- 168,448−0.4% since 2020
- Households
- 68,904
- Median age
- 40.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 272 sq. mi.
- People per square mile
- 620
- Median household income
- $81,239
- Average household income
- $103,301
- Median home value
- $265,500
- Jobs located here
- 76,591
- Daytime population
- 157,773Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kenosha metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Kenosha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for nail salons, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Kenosha metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Duluth, MN-WI | 72 | 22 | 1.8 | $5.3M | +0.2% | #26 of 387 |
| 1Eau Claire, WI | 70 | 22 | 3.1 | $3.2M | +2.6% | #37 of 387 |
| 2Madison, WI | 70 | 157 | 5.2 | $2.1M | +4.1% | #38 of 387 |
| 3Green Bay, WI | 69 | 48 | 3.5 | $2.9M | +2.5% | #42 of 387 |
| 4Racine-Mount Pleasant, WI | 67 | 27 | 3.4 | $3M | +0.4% | #56 of 387 |
| 5Oshkosh-Neenah, WI | 66 | 30 | 4.1 | $2.4M | +1.4% | #64 of 387 |
| 6La Crosse-Onalaska, WI-MN | 66 | 30 | 4.2 | $2.4M | +0.4% | #66 of 387 |
| 7Fond du Lac, WI | 65 | 14 | 3.2 | $3M | +0.5% | #67 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 62 | 672 | 4.5 | $2.5M | +2.6% | #81 of 387 |
| 8Sheboygan, WI | 61 | 17 | 3.4 | $2.9M | 0.0% | #88 of 387 |
| 9Kenosha, WI | 58 | 28 | 4.1 | $2.5M | −0.4% | #114 of 387 |
Other business types in the Kenosha metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons44
- Barbershops41
- Nail salons58
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Kenosha, WI metro area?
Map listings as of September 2026 show 28 nail salons in the Kenosha metro area. 9 of them (32%) are chain locations. The listings count nail salons. Official counts show 15 businesses with payroll classed as nail salons in 2023. Official counts also show 42 one-person businesses without payroll.
How much do households in the Kenosha, WI metro area spend on personal care products and services?
About $71M a year, or $1,031 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 28 nail salons on map listings, it comes to $2.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 68,904 households in the Kenosha metro area and national spending patterns by income.
How does the Kenosha, WI metro area compare with the U.S. for nail salons?
The Kenosha metro area has 4.1 nail salons per 10,000 households, 32% below the U.S. rate of 6.0. Spending per salon is $2.5M, 52% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Kenosha metro area would have about 43, against 28 on map listings. There is one business with payroll in the industry for every 4,594 households, against one for every 3,754 across the U.S.
How fast is the Kenosha, WI metro area growing?
Population estimates put the Kenosha metro area at 168,448 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 68,904 households. Median household income in the Kenosha metro area is $81,239, in line with the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kenosha metro area scores 58 for nail salons (upper middle), #114 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kenosha metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Kenosha metro area
Screening a site or an acquisition in the Kenosha metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kenosha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.