Metro area profile · Wisconsin
Janesville-Beloit, WI metro area market data
Population, household spending and competition for 56 business types in the Janesville-Beloit metro area, each scored against other metro areas.
- Population, 2025
- 166,472
- +1.7% since 2020
- Households
- 67,201
- Median household income
- $75,673
- +30.8% vs. 2015–2019, before inflation
- Median home value
- $231,600
- Jobs located here
- 69,632
- Highest market score
- 84
- Doctors, dentists and clinics, #4 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Janesville-Beloit metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Janesville-Beloit metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 166,472 people live in the Janesville-Beloit metro area, in 67,201 households. Between 2020 and 2025, the population of the Janesville-Beloit metro area grew 1.7%, slower than the U.S. (+3.1%). The median household income in the Janesville-Beloit metro area is $75,673 a year, 6% below the U.S. median of $80,734. That rose 30.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Janesville-Beloit metro area spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in the Janesville-Beloit metro area are for medical and dental practices (84), primary care and pediatric clinics (84) and physical therapy clinics (81). The Janesville-Beloit metro area ranks #4 of 387 scored metro areas for medical and dental practices.
The Janesville-Beloit metro area is made up of one county, Rock County. For its number of households, the Janesville-Beloit metro area has the most map listings, relative to the U.S., for roofing and gutter companies (86% above the U.S. rate) and the fewest for primary care and pediatric clinics (79% below the U.S. rate).
All 56 business types in the Janesville-Beloit metro area
Highest Groundwork market score first. Each score compares the Janesville-Beloit metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 84 | #4 of 387 | 333 | 49.6 | $280K | 184 | 123 |
| Primary care and pediatrics | 84 | #11 of 387 | 10 | 1.5 | $9.3M | 524 | 30 |
| Physical therapy | 81 | #4 of 386 | 14 | 2.1 | $6.7M | 277 | 15 |
| Tire shops | 79 | #18 of 386 | 18 | 2.7 | $4M | 161 | 6 |
| Optometrists and eye care | 77 | #20 of 386 | 20 | 3.0 | $4.7M | 149 | 8 |
| Car washes and detailing | 75 | #22 of 387 | 25 | 3.7 | $2.9M | 116 | 5 |
| Yoga, Pilates and fitness studios | 72 | #25 of 347 | 6 | 0.9 | $9.4M | 232 | 15 |
| Bakeries and dessert shops | 71 | #30 of 387 | 47 | 7.0 | $5.4M | 131 | 22 |
| Dentists and orthodontists | 71 | #49 of 387 | 72 | 10.7 | $1.3M | 132 | 48 |
| Barbershops | 70 | #47 of 387 | 18 | 2.7 | $3.6M | 192 | 3 |
| Coffee shops and cafes | 69 | #50 of 387 | 54 | 8.0 | $4.7M | 127 | 22 |
| Clothing, shoes and laundry | 68 | #72 of 387 | 121 | 18.0 | $1.1M | 121 | 32 |
| Mortgage brokers and lenders | 66 | #51 of 373 | 13 | 1.9 | Index only | 183 | 3 |
| Clothing and shoe stores | 65 | #93 of 387 | 88 | 13.1 | $1.5M | 115 | 32 |
| Restaurants and cafes | 63 | #108 of 387 | 644 | 95.8 | $396K | 107 | 249 |
| Gyms, studios and classes | 61 | #92 of 387 | 84 | 12.5 | $671K | 101 | 26 |
| Pest control | 61 | #95 of 345 | 6 | 0.9 | $13.5M | 132 | 5 |
| Auto repair and car care | 59 | #132 of 387 | 254 | 37.8 | $286K | 107 | 95 |
| Fast food and sandwich shops | 59 | #141 of 387 | 91 | 13.5 | $2.8M | 92 | 107 |
| Convenience stores | 59 | #142 of 387 | 49 | 7.3 | $8.2M | 104 | 9 |
| Grocery and convenience stores | 58 | #141 of 387 | 111 | 16.5 | $3.6M | 107 | 34 |
| Gyms | 57 | #125 of 387 | 47 | 7.0 | $1.2M | 92 | 15 |
| Pizza | 57 | #134 of 387 | 53 | 7.9 | $4.8M | 95 | 107 |
| Nail salons | 56 | #135 of 387 | 30 | 4.5 | $2.2M | 130 | 12 |
| Chiropractors | 56 | #149 of 386 | 33 | 4.9 | $2.8M | 118 | 22 |
| Real estate | 55 | #128 of 387 | 153 | 22.8 | Index only | 140 | 98 |
| Sit-down restaurants | 54 | #154 of 387 | 341 | 50.7 | $747K | 113 | 118 |
| Veterinarians | 54 | #164 of 384 | 20 | 3.0 | $2.8M | 102 | 16 |
| Grocery stores | 53 | #183 of 387 | 39 | 5.8 | $10.3M | 111 | 25 |
| Real estate agents and brokers | 52 | #158 of 387 | 121 | 18.0 | Index only | 141 | 61 |
| Martial arts and dance studios | 52 | #172 of 387 | 31 | 4.6 | $1.8M | 90 | 11 |
| Spas and skin care | 52 | #177 of 387 | 75 | 11.2 | $870K | 99 | 10 |
| HVAC and plumbing | 51 | #190 of 387 | 40 | 6.0 | $4.5M | 94 | 46 |
| Auto repair shops | 50 | #201 of 387 | 155 | 23.1 | $469K | 106 | 79 |
| Property management | 49 | #200 of 374 | 17 | 2.5 | Index only | 98 | 20 |
| Salons, barbers and spas | 48 | #220 of 387 | 313 | 46.6 | $208K | 98 | 62 |
| Insurance agencies | 47 | #206 of 387 | 90 | 13.4 | $1.2M | 99 | 54 |
| Child care and preschools | 47 | #216 of 387 | 27 | 4.0 | $947K | 95 | 34 |
| Gas stations | 43 | #245 of 387 | 75 | 11.2 | $2.5M | 103 | 73 |
| Collision repair and body shops | 42 | #251 of 381 | 26 | 3.9 | $2.8M | 91 | 19 |
| Hair salons | 40 | #299 of 387 | 187 | 27.8 | $349K | 81 | 35 |
| House cleaning | 36 | #298 of 375 | 16 | 2.4 | $5.1M | 79 | 33 |
| Pet businesses | 34 | #310 of 387 | 81 | 12.1 | $683K | 78 | 40 |
| Funeral homes | 32 | #301 of 377 | 24 | 3.6 | $387K | 57 | 8 |
| Lawn, cleaning and pest control | 32 | #325 of 387 | 66 | 9.8 | $1.2M | 73 | 105 |
| Pet grooming and boarding | 29 | #337 of 386 | 33 | 4.9 | $1.7M | 66 | 16 |
| Home repair trades | 29 | #361 of 387 | 107 | 15.9 | $1.7M | 69 | 115 |
| Laundromats | 28 | #317 of 364 | 17 | 2.5 | $7.6M | 61 | Under 3 |
| Electricians | 28 | #348 of 383 | 22 | 3.3 | $8.1M | 68 | 48 |
| Landscaping and lawn care | 26 | #349 of 385 | 44 | 6.5 | $1.8M | 63 | 67 |
| Pet stores | 21 | #366 of 382 | 21 | 3.1 | $2.6M | 58 | 8 |
| Roofing and gutters | 19 | #375 of 381 | 45 | 6.7 | $4M | 47 | 21 |
| Dry cleaners | Not scored | Not scored | 3 | 0.4 | $42.9M | 274 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.4 | $24.2M | 177 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.3 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $93.3M | Too few | Under 3 |
Household spending in the Janesville-Beloit metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $72.7M | $1,083 | 113 |
| Gasoline and other fuels | $185.1M | $2,755 | 106 |
| Food away from home | $254.8M | $3,791 | 93 |
| Groceries | $402M | $5,982 | 95 |
| Personal care products and services | $65.3M | $971 | 97 |
| Child care and other personal services | $25.6M | $380 | 66 |
| Memberships, classes and admissions | $56.4M | $839 | 85 |
| Medical and dental services | $93.3M | $1,389 | 108 |
| Pets | $55.3M | $823 | 91 |
| Clothing, shoes and related services | $128.7M | $1,916 | 93 |
| Vehicle insurance | $112.4M | $1,672 | 85 |
| Home repairs, maintenance and insurance | $178.9M | $2,663 | 88 |
| Lawn care, cleaning and other household services | $80.9M | $1,205 | 85 |
| Rent and homeowner costs | $927.9M | $13,807 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Janesville-Beloit metro area
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Janesville-Beloit metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Janesville-Beloit metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Janesville-Beloit metro area 1
- Rock County, WI164,350 people
Other markets based in Wisconsin 12
- Milwaukee-Waukesha, WI metro area1,568,938 people
- Madison, WI metro area691,830 people
- Green Bay, WI metro area331,145 people
- Appleton, WI metro area245,768 people
- Racine-Mount Pleasant, WI metro area197,532 people
- Eau Claire, WI metro area173,915 people
- Oshkosh-Neenah, WI metro area171,769 people
- La Crosse-Onalaska, WI-MN metro area170,190 people
- Kenosha, WI metro area168,438 people
- Wausau, WI metro area138,403 people
- Sheboygan, WI metro area117,991 people
- Fond du Lac, WI metro area104,137 people
Questions
How fast is the Janesville-Beloit, WI metro area growing?
Population estimates put the Janesville-Beloit metro area at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Against the 2015–2019 survey, median household income rose 30.8%, before inflation.
How much do households in the Janesville-Beloit, WI metro area spend?
Households in the Janesville-Beloit metro area spend about $927.9M a year on rent and homeowner costs, $402M on groceries and $254.8M on food away from home. Relative to the U.S., household spending in the Janesville-Beloit metro area runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in the Janesville-Beloit, WI metro area?
Of the business types scored in the Janesville-Beloit metro area, medical and dental practices (84), primary care and pediatric clinics (84) and physical therapy clinics (81) have the highest Groundwork market scores. For medical and dental practices, that ranks #4 of 387 scored metro areas.
How does the Janesville-Beloit, WI metro area compare with the U.S.?
Median household income in the Janesville-Beloit metro area is $75,673, 6% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $231,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (86% above the U.S. rate) and lowest for primary care and pediatric clinics (79% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Janesville-Beloit metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Janesville-Beloit metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Janesville-Beloit metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Janesville-Beloit metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.