County profile · Wisconsin
Kenosha County, WI market data
How Kenosha County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 168,448
- −0.4% since 2020
- Households
- 68,904
- Median household income
- $81,239
- +27.5% vs. 2015–2019, before inflation
- Median home value
- $265,500
- Jobs located here
- 76,591
- Highest market score
- 78
- Convenience stores, #217 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Kenosha County by name and distance, and the households and spending within reach. Or open the report at the center of Kenosha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kenosha County has an estimated 168,448 people and 68,904 households. Population estimates show Kenosha County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in Kenosha County is $81,239, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.
Relative to the U.S., household spending in Kenosha County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (76).
Of the business types scored in Kenosha County, convenience stores (78), tire shops (76) and veterinarians (75) have the highest Groundwork market scores. For convenience stores, that ranks #217 of 2,261 scored counties.
Kenosha County is part of the Kenosha metro area. Against the U.S., map listings per household run highest for physical therapy clinics (96% above the U.S. rate) and lowest for insurance agencies (48% below the U.S. rate).
All 56 business types in Kenosha County
Highest Groundwork market score first. Each score compares Kenosha County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 78 | #217 of 2,261 | 36 | 5.2 | $11.9M | 151 | 6 |
| Tire shops | 76 | #148 of 1,530 | 17 | 2.5 | $4.4M | 178 | 7 |
| Veterinarians | 75 | #171 of 1,485 | 14 | 2.0 | $4.4M | 161 | 12 |
| Car washes and detailing | 74 | #138 of 1,451 | 23 | 3.3 | $3.3M | 131 | 5 |
| Electricians | 70 | #159 of 1,160 | 12 | 1.7 | $16.1M | 134 | 22 |
| Grocery and convenience stores | 69 | #467 of 2,402 | 115 | 16.7 | $3.7M | 110 | 32 |
| HVAC and plumbing | 68 | #253 of 1,707 | 35 | 5.1 | $5.5M | 116 | 32 |
| Coffee shops and cafes | 68 | #350 of 2,063 | 55 | 8.0 | $5.1M | 138 | 25 |
| Collision repair and body shops | 66 | #292 of 1,327 | 17 | 2.5 | $4.4M | 144 | 17 |
| Auto repair and car care | 66 | #502 of 2,401 | 233 | 33.8 | $324K | 121 | 83 |
| Home repair trades | 65 | #367 of 2,057 | 72 | 10.4 | $2.7M | 111 | 67 |
| Martial arts and dance studios | 63 | #301 of 1,334 | 25 | 3.6 | $2.6M | 130 | 16 |
| Bakeries and dessert shops | 63 | #450 of 1,889 | 52 | 7.5 | $5.4M | 130 | 31 |
| Pizza | 62 | #577 of 2,090 | 44 | 6.4 | $6.4M | 125 | 134 |
| Pest control | 61 | #207 of 699 | 7 | 1.0 | $12.6M | 123 | 3 |
| Gyms | 61 | #495 of 1,792 | 49 | 7.1 | $1.3M | 103 | 17 |
| Sit-down restaurants | 61 | #709 of 2,405 | 333 | 48.3 | $842K | 127 | 111 |
| Nail salons | 60 | #391 of 1,328 | 28 | 4.1 | $2.5M | 152 | 15 |
| Auto repair shops | 60 | #727 of 2,378 | 146 | 21.2 | $518K | 116 | 65 |
| Oil change and quick lube | 59 | #162 of 479 | 5 | 0.7 | $15.1M | 110 | 5 |
| Chiropractors | 59 | #477 of 1,490 | 34 | 4.9 | $3M | 124 | 24 |
| Dentists and orthodontists | 59 | #616 of 1,886 | 69 | 10.0 | $1.5M | 149 | 53 |
| Pet businesses | 58 | #717 of 2,200 | 66 | 9.6 | $930K | 106 | 40 |
| Funeral homes | 57 | #528 of 1,472 | 10 | 1.5 | $848K | 125 | 6 |
| Insurance agencies | 57 | #865 of 2,272 | 56 | 8.1 | $2M | 163 | 39 |
| Restaurants and cafes | 57 | #875 of 2,405 | 668 | 96.9 | $420K | 113 | 270 |
| Gyms, studios and classes | 56 | #770 of 2,088 | 91 | 13.2 | $723K | 109 | 33 |
| Fast food and sandwich shops | 56 | #899 of 2,222 | 86 | 12.5 | $3.3M | 107 | 134 |
| Gas stations | 56 | #899 of 2,358 | 71 | 10.3 | $2.7M | 112 | 68 |
| Grocery stores | 55 | #842 of 2,070 | 49 | 7.1 | $8.7M | 94 | 26 |
| Optometrists and eye care | 54 | #599 of 1,302 | 38 | 5.5 | $2.7M | 85 | 10 |
| Yoga, Pilates and fitness studios | 53 | #330 of 777 | 17 | 2.5 | $3.9M | 95 | 17 |
| Spas and skin care | 51 | #844 of 1,769 | 70 | 10.2 | $1M | 116 | 15 |
| Pet stores | 50 | #479 of 974 | 13 | 1.9 | $4.7M | 104 | 7 |
| Roofing and gutters | 50 | #598 of 1,177 | 25 | 3.6 | $7.7M | 92 | 13 |
| Primary care and pediatrics | 50 | #840 of 1,656 | 57 | 8.3 | $1.8M | 100 | 100 |
| Pet grooming and boarding | 49 | #755 of 1,461 | 24 | 3.5 | $2.6M | 100 | 21 |
| Real estate agents and brokers | 49 | #1,102 of 2,176 | 136 | 19.7 | Index only | 134 | 38 |
| Laundromats | 46 | #430 of 785 | 11 | 1.6 | $12.8M | 103 | 7 |
| Hair salons | 46 | #1,370 of 2,339 | 155 | 22.5 | $458K | 106 | 55 |
| Barbershops | 45 | #830 of 1,356 | 37 | 5.4 | $1.9M | 102 | 6 |
| Landscaping and lawn care | 45 | #860 of 1,493 | 37 | 5.4 | $2.4M | 81 | 61 |
| Child care and preschools | 44 | #972 of 1,611 | 34 | 4.9 | $893K | 89 | 46 |
| Property management | 43 | #577 of 910 | 19 | 2.8 | Index only | 94 | 26 |
| Lawn, cleaning and pest control | 43 | #1,126 of 1,771 | 60 | 8.7 | $1.5M | 87 | 95 |
| Real estate | 43 | #1,459 of 2,229 | 180 | 26.1 | Index only | 128 | 79 |
| House cleaning | 42 | #560 of 847 | 16 | 2.3 | $5.5M | 86 | 31 |
| Salons, barbers and spas | 42 | #1,616 of 2,385 | 297 | 43.1 | $239K | 112 | 91 |
| Clothing, shoes and laundry | 41 | #1,451 of 2,210 | 144 | 20.9 | $981K | 111 | 81 |
| Clothing and shoe stores | 39 | #1,431 of 2,087 | 114 | 16.5 | $1.2M | 98 | 74 |
| Mortgage brokers and lenders | 38 | #654 of 887 | 23 | 3.3 | Index only | 111 | Under 3 |
| Physical therapy | 38 | #1,045 of 1,422 | 73 | 10.6 | $1.4M | 58 | 26 |
| Doctors, dentists and clinics | 35 | #1,908 of 2,394 | 870 | 126.3 | $116K | 76 | 219 |
| Dry cleaners | Not scored | Not scored | 3 | 0.4 | $47.1M | 301 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $33.7M | 137 | 6 |
| Home inspectors | Not scored | Not scored | 2 | 0.3 | Index only | Too few | 3 |
Household spending in Kenosha County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $75.6M | $1,097 | 115 |
| Gasoline and other fuels | $189.7M | $2,752 | 106 |
| Food away from home | $280.3M | $4,068 | 100 |
| Groceries | $427.3M | $6,201 | 98 |
| Personal care products and services | $71M | $1,031 | 103 |
| Child care and other personal services | $30.3M | $440 | 76 |
| Memberships, classes and admissions | $65.8M | $955 | 97 |
| Medical and dental services | $101.2M | $1,469 | 114 |
| Pets | $61.4M | $890 | 98 |
| Clothing, shoes and related services | $141.3M | $2,051 | 100 |
| Vehicle insurance | $114.4M | $1,661 | 85 |
| Home repairs, maintenance and insurance | $193.7M | $2,811 | 93 |
| Lawn care, cleaning and other household services | $88M | $1,277 | 90 |
| Rent and homeowner costs | $995.8M | $14,451 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kenosha County
- Population, 2025 estimate
- 168,448−0.4% since 2020
- Households
- 68,904
- Median age
- 40.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 272 sq. mi.
- People per square mile
- 620
- Median household income
- $81,239+27.5% vs. 2015–2019, before inflation
- Average household income
- $103,301
- Median home value
- $265,500
- Jobs located here
- 76,591
- Daytime population
- 157,773Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kenosha County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kenosha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Kenosha County, WI growing?
Population estimates put Kenosha County at 168,448 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 68,904 households. Median household income rose 27.5% from the 2015–2019 survey, before inflation.
How much do households in Kenosha County, WI spend?
Households in Kenosha County spend about $995.8M a year on rent and homeowner costs, $427.3M on groceries and $280.3M on food away from home. Set against the U.S., households in Kenosha County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (76).
Which business types have the highest market scores in Kenosha County, WI?
The highest Groundwork market scores in Kenosha County are for convenience stores (78), tire shops (76) and veterinarians (75). Kenosha County ranks #217 of 2,261 scored counties for convenience stores.
How does Kenosha County, WI compare with the U.S.?
The median household income in Kenosha County is $81,239 a year, in line with the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $265,500, against $332,700 for the U.S. For its number of households, Kenosha County has the most map listings, relative to the U.S., for physical therapy clinics (96% above the U.S. rate) and the fewest for insurance agencies (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Kenosha County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kenosha County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kenosha County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kenosha County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.