Fitness and classes · County · Wisconsin
Gyms and studios in Green Lake County, WI
Competitor counts, household spending and official business counts for gyms and studios in Green Lake County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #587 of 2,088 scored counties
#24 of 62 scored counties in Wisconsin
- Listings
- 9
- 3 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.6M
- On memberships, classes and admissions · $801 a household
- Spending per listing
- $737K
- 11% above the U.S.
- Listings per 10k households
- 10.9
- 27% below the U.S.
- Population, 2025
- 19,305
- +1.5% since 2020
See the gyms and studios around any address in Green Lake County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Green Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $801 per household (19% below the U.S. average), households in Green Lake County spend about $6.6M a year on memberships, classes and admissions. That works out to $737K per location, 11% above the U.S. figure of $662K.
There are 9 gyms and studios on map listings in Green Lake County as of September 2026. Of those, 3 are chain locations, or 33%, against 20% across the U.S. That comes to 10.9 for every 10,000 households, 27% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Green Lake County, since they leave out counts under 3.
Between 2020 and 2025, the population of Green Lake County grew 1.5%, slower than the U.S. (+3.1%). Green Lake County scores 60 (upper middle) on the Groundwork market score for gyms and studios, ranking #587 of 2,088 scored counties and #24 of 62 scored counties in Wisconsin.
How Green Lake County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Green Lake County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.9 | 13.8 | 14.9 |
| Spending per listing | $737K | $668K | $662K |
| Households per official establishment | n/a | 1,692 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +10.2% | +8.2% |
| Population growth, 2020–2025 | +1.5% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $801 | $921 | $983 |
| Median household income | $68,196 | $77,485 | $80,734 |
| Groundwork market score | 60 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 93 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Green Lake County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Green Lake County
- Population, 2025 estimate
- 19,305+1.5% since 2020
- Households
- 8,285
- Median age
- 45.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 350 sq. mi.
- People per square mile
- 55
- Median household income
- $68,196+23.8% vs. 2015–2019, before inflation
- Average household income
- $91,125
- Median home value
- $215,400
- Jobs located here
- 5,671
- Daytime population
- 16,001Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Green Lake County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Green Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gyms and studios, numbered among those based in Wisconsin, with Green Lake County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 84 | 17 | 8.0 | $1.3M | +2.9% | #32 of 2,088 |
| 2Oconto County, WI | 79 | 8 | 4.8 | $1.8M | +2.9% | #75 of 2,088 |
| 3Trempealeau County, WI | 76 | 7 | 5.6 | $1.5M | +1.1% | #118 of 2,088 |
| 4Iowa County, WI | 76 | 8 | 7.9 | $1.2M | +1.0% | #120 of 2,088 |
| 5Sawyer County, WI | 73 | 7 | 7.9 | $932K | +4.0% | #181 of 2,088 |
| 6Lafayette County, WI | 73 | 7 | 10.4 | $799K | +5.2% | #187 of 2,088 |
| 7Washington County, WI | 72 | 64 | 11.2 | $958K | +1.8% | #199 of 2,088 |
| 8Vernon County, WI | 72 | 11 | 8.9 | $918K | +2.4% | #201 of 2,088 |
| 9Polk County, WI | 72 | 23 | 11.8 | $739K | +1.7% | #214 of 2,088 |
| 10Clark County, WI | 71 | 8 | 6.2 | $1.3M | +1.2% | #217 of 2,088 |
| 24Green Lake County, WI | 60 | 9 | 10.9 | $737K | +1.5% | #587 of 2,088 |
Other business types in Green Lake County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes60
- Gyms37
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Green Lake County, WI?
As of September 2026, map listings count 9 gyms and studios in Green Lake County. 3 of them (33%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Green Lake County: counts under 3 are left out.
How much do households in Green Lake County, WI spend on memberships, classes and admissions?
About $6.6M a year, or $801 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 9 gyms and studios on map listings, it comes to $737K per location. It is estimated from the incomes of the 8,285 households in Green Lake County and national spending patterns by income.
How does Green Lake County, WI compare with the U.S. for gyms and studios?
Green Lake County has 10.9 gyms and studios per 10,000 households, 27% below the U.S. rate of 14.9. Spending per location is $737K, 11% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Green Lake County would have about 10, against 9 on map listings.
How fast is Green Lake County, WI growing?
Population estimates put Green Lake County at 19,305 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 8,285 households. The median household income in Green Lake County is $68,196 a year, 16% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Green Lake County scores 60 for gyms and studios (upper middle), #587 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Green Lake County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Green Lake County
Screening a site or an acquisition in Green Lake County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Green Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.