Food and drink · County · West Virginia
Restaurants and cafes in Marshall County, WV
Competitor counts, household spending and official business counts for restaurants and cafes in Marshall County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,124 of 2,405 scored counties
#19 of 43 scored counties in West Virginia
- Listings
- 91
- 28 chain locations (31%)
- Official establishments
- 35
- +2.9% since 2019
- Household spending a year
- $40.5M
- On food away from home · $3,243 a household
- Spending per listing
- $445K
- 20% above the U.S.
- Listings per 10k households
- 72.9
- 34% below the U.S.
- Population, 2025
- 29,159
- −4.4% since 2020
See the restaurants and cafes around any address in Marshall County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 91 restaurants and cafes in Marshall County. Chain locations make up 31% of them, against 34% across the U.S. That comes to 72.9 for every 10,000 households, 34% below the U.S. rate of 109.8.
Household spending on food away from home in Marshall County comes to about $40.5M a year: $3,243 per household, 20% below the U.S. average. Spread across 91 restaurants and cafes, that is $445K per restaurant, 20% above the U.S. figure of $371K.
Official counts show 35 businesses with payroll classed as restaurants and other eating places in Marshall County in 2023, up 2.9% from 2019. That is one for every 357 households, against one for every 209 across the U.S. Another 7 one-person businesses have no payroll, by official counts.
Population estimates show Marshall County declined 4.4% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for restaurants and cafes in Marshall County is 51 (upper middle), #1,124 of 2,405 scored counties and #19 of 43 scored counties in West Virginia.
How Marshall County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 72.9 | 87.0 | 109.8 |
| Spending per listing | $445K | $384K | $371K |
| Households per official establishment | 357 | 259 | 209 |
| Official establishment growth, 2019–2023 | +2.9% | +3.3% | +6.0% |
| Population growth, 2020–2025 | −4.4% | −1.4% | +3.1% |
| Spending per household on food away from home | $3,243 | $3,343 | $4,070 |
| Median household income | $59,169 | $59,608 | $80,734 |
| Groundwork market score | 51 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 35+2.9% over the period
- Employees, 2023
- 652
- Annual payroll, 2023
- $10.7M
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 9128 chain locations
- Listings at the U.S. rate for this spending
- 109The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as restaurants and other eating places in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 29,159−4.4% since 2020
- Households
- 12,487
- Median age
- 46.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.7
- Land area
- 305 sq. mi.
- People per square mile
- 98
- Median household income
- $59,169+21.9% vs. 2015–2019, before inflation
- Average household income
- $78,395
- Median home value
- $149,800
- Jobs located here
- 10,039
- Daytime population
- 26,807Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for restaurants and cafes, numbered among those based in West Virginia, with Marshall County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 83 | 365 | 71.5 | $538K | +13.7% | #94 of 2,405 |
| 2Hampshire County, WV | 78 | 43 | 49.8 | $681K | +4.4% | #167 of 2,405 |
| 3Morgan County, WV | 73 | 57 | 77.6 | $450K | +5.5% | #324 of 2,405 |
| 4Jefferson County, WV | 73 | 222 | 97.4 | $449K | +9.2% | #325 of 2,405 |
| 5Taylor County, WV | 66 | 32 | 48.5 | $689K | −2.4% | #501 of 2,405 |
| 6Putnam County, WV | 65 | 172 | 74.0 | $534K | −1.0% | #544 of 2,405 |
| 7Monroe County, WV | 64 | 21 | 45.5 | $673K | +0.8% | #584 of 2,405 |
| 8Wayne County, WV | 63 | 75 | 47.6 | $679K | −4.0% | #625 of 2,405 |
| 9Boone County, WV | 62 | 35 | 44.2 | $717K | −6.9% | #655 of 2,405 |
| 10Preston County, WV | 62 | 92 | 71.8 | $464K | −0.6% | #676 of 2,405 |
| 19Marshall County, WV | 51 | 91 | 72.9 | $445K | −4.4% | #1,124 of 2,405 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes51
- Sit-down restaurants48
- Fast food and sandwich shops55
- Pizza37
- Coffee shops and cafes
- Bakeries and dessert shops59
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Marshall County, WV?
There are 91 restaurants and cafes on map listings in Marshall County as of September 2026. 28 of them (31%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 35 businesses with payroll classed as restaurants and other eating places in 2023, up 2.9% from 2019. Official counts list 7 one-person businesses without payroll.
How much do households in Marshall County, WV spend on food away from home?
About $40.5M a year, or $3,243 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 91 restaurants and cafes on map listings, it comes to $445K per restaurant. It is estimated from the incomes of the 12,487 households in Marshall County and national spending patterns by income.
How does Marshall County, WV compare with the U.S. for restaurants and cafes?
Marshall County has 72.9 restaurants and cafes per 10,000 households, 34% below the U.S. rate of 109.8. Spending per restaurant is $445K, 20% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Marshall County would have about 109, against 91 on map listings. There is one business with payroll in the industry for every 357 households, against one for every 209 across the U.S. The official count rose 2.9% from 2019 to 2023, against +6.0% for the U.S.
How fast is Marshall County, WV growing?
Population estimates put Marshall County at 29,159 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 12,487 households. The median household income in Marshall County is $59,169 a year, 27% below the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 51 for restaurants and cafes (upper middle), #1,124 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.