Metro area profile · Texas
Tyler, TX metro area market data
How the Tyler metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 252,549
- +7.8% since 2020
- Households
- 83,134
- Median household income
- $74,192
- +30.6% vs. 2015–2019, before inflation
- Median home value
- $240,700
- Jobs located here
- 111,630
- Highest market score
- 74
- Pet grooming and boarding, #37 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Tyler metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Tyler metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Tyler metro area has an estimated 252,549 people and 83,134 households. Population estimates put the population change in the Tyler metro area from 2020 to 2025 at +7.8%, faster than the U.S. (+3.1%). Median household income in the Tyler metro area is $74,192, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.6%, before inflation.
Relative to the U.S., household spending in the Tyler metro area runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (75).
Of the business types scored in the Tyler metro area, pet grooming and boarding businesses (74), funeral homes (68) and pet stores (63) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #37 of 386 scored metro areas.
The Tyler metro area is made up of one county, Smith County. Against the U.S., map listings per household run highest for oil change and quick-lube shops (3.4 times the U.S. rate) and lowest for funeral homes (10% below the U.S. rate).
All 56 business types in the Tyler metro area
Highest Groundwork market score first. Each score compares the Tyler metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 74 | #37 of 386 | 28 | 3.4 | $2.7M | 105 | 12 |
| Funeral homes | 68 | #81 of 377 | 16 | 1.9 | $848K | 125 | 12 |
| Pet stores | 63 | #105 of 382 | 20 | 2.4 | $3.7M | 83 | 4 |
| Home inspectors | 54 | #108 of 243 | 7 | 0.8 | Index only | 69 | 4 |
| Convenience stores | 53 | #185 of 387 | 75 | 9.0 | $6.7M | 85 | 22 |
| House cleaning | 52 | #168 of 375 | 28 | 3.4 | $4.4M | 69 | 45 |
| Grocery and convenience stores | 51 | #196 of 387 | 171 | 20.6 | $2.9M | 87 | 52 |
| Grocery stores | 50 | #207 of 387 | 62 | 7.5 | $8.1M | 87 | 30 |
| Nail salons | 49 | #201 of 387 | 75 | 9.0 | $996K | 60 | 5 |
| Landscaping and lawn care | 48 | #202 of 385 | 61 | 7.3 | $2M | 69 | 101 |
| Pet businesses | 48 | #212 of 387 | 105 | 12.6 | $713K | 81 | 53 |
| Child care and preschools | 48 | #213 of 387 | 51 | 6.1 | $744K | 74 | 47 |
| Laundromats | 47 | #200 of 364 | 16 | 1.9 | $9.8M | 78 | 5 |
| Mortgage brokers and lenders | 46 | #217 of 373 | 38 | 4.6 | Index only | 85 | 15 |
| Pizza | 46 | #226 of 387 | 63 | 7.6 | $5M | 98 | 231 |
| Optometrists and eye care | 46 | #246 of 386 | 49 | 5.9 | $1.9M | 60 | 9 |
| Sit-down restaurants | 43 | #253 of 387 | 554 | 66.6 | $567K | 85 | 151 |
| Electricians | 42 | #260 of 383 | 30 | 3.6 | $8M | 67 | 63 |
| Lawn, cleaning and pest control | 41 | #260 of 387 | 125 | 15.0 | $985K | 59 | 165 |
| Property management | 40 | #269 of 374 | 30 | 3.6 | Index only | 76 | 56 |
| Real estate agents and brokers | 40 | #289 of 387 | 314 | 37.8 | Index only | 74 | 95 |
| Primary care and pediatrics | 39 | #277 of 387 | 65 | 7.8 | $1.4M | 80 | 156 |
| Physical therapy | 39 | #280 of 386 | 59 | 7.1 | $1.6M | 65 | 31 |
| Insurance agencies | 38 | #267 of 387 | 257 | 30.9 | $822K | 66 | 127 |
| Yoga, Pilates and fitness studios | 38 | #281 of 347 | 22 | 2.6 | $2.8M | 68 | 26 |
| Gas stations | 38 | #284 of 387 | 209 | 25.1 | $1.2M | 50 | 104 |
| Coffee shops and cafes | 38 | #294 of 387 | 99 | 11.9 | $3.2M | 86 | 80 |
| Pest control | 37 | #266 of 345 | 36 | 4.3 | $3.4M | 33 | 19 |
| HVAC and plumbing | 37 | #296 of 387 | 74 | 8.9 | $3.2M | 68 | 95 |
| Hair salons | 37 | #324 of 387 | 253 | 30.4 | $295K | 69 | 46 |
| Real estate | 36 | #330 of 387 | 389 | 46.8 | Index only | 75 | 238 |
| Veterinarians | 34 | #304 of 384 | 46 | 5.5 | $1.6M | 60 | 37 |
| Restaurants and cafes | 34 | #307 of 387 | 991 | 119.2 | $317K | 86 | 468 |
| Home repair trades | 34 | #328 of 387 | 194 | 23.3 | $1.2M | 51 | 198 |
| Gyms | 34 | #330 of 387 | 97 | 11.7 | $629K | 48 | 26 |
| Salons, barbers and spas | 34 | #347 of 387 | 529 | 63.6 | $141K | 66 | 94 |
| Clothing and shoe stores | 32 | #310 of 387 | 208 | 25.0 | $755K | 59 | 93 |
| Barbershops | 32 | #322 of 387 | 58 | 7.0 | $1.3M | 68 | 8 |
| Bakeries and dessert shops | 32 | #332 of 387 | 106 | 12.8 | $3M | 72 | 89 |
| Car washes and detailing | 32 | #333 of 387 | 55 | 6.6 | $1.4M | 56 | 17 |
| Chiropractors | 32 | #341 of 386 | 60 | 7.2 | $1.5M | 65 | 34 |
| Martial arts and dance studios | 32 | #344 of 387 | 50 | 6.0 | $1.2M | 60 | 24 |
| Gyms, studios and classes | 32 | #349 of 387 | 169 | 20.3 | $361K | 55 | 50 |
| Roofing and gutters | 31 | #333 of 381 | 90 | 10.8 | $2.7M | 32 | 40 |
| Fast food and sandwich shops | 30 | #318 of 387 | 165 | 19.8 | $1.9M | 62 | 231 |
| Clothing, shoes and laundry | 30 | #319 of 387 | 290 | 34.9 | $541K | 61 | 116 |
| Dentists and orthodontists | 30 | #344 of 387 | 129 | 15.5 | $719K | 73 | 90 |
| Doctors, dentists and clinics | 30 | #345 of 387 | 1,036 | 124.6 | $89K | 59 | 328 |
| Collision repair and body shops | 29 | #330 of 381 | 44 | 5.3 | $1.8M | 57 | 32 |
| Auto repair shops | 29 | #341 of 387 | 309 | 37.2 | $251K | 56 | 113 |
| Dry cleaners | 27 | #247 of 272 | 17 | 2.0 | $9.2M | 59 | 18 |
| Tire shops | 27 | #330 of 386 | 66 | 7.9 | $1.2M | 47 | 27 |
| Auto repair and car care | 27 | #345 of 387 | 524 | 63.0 | $148K | 55 | 173 |
| Spas and skin care | 27 | #375 of 387 | 130 | 15.6 | $575K | 66 | 32 |
| Oil change and quick lube | 26 | #255 of 290 | 20 | 2.4 | $3.9M | 28 | 15 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $30.9M | 126 | 8 |
Household spending in the Tyler metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $77.5M | $932 | 97 |
| Gasoline and other fuels | $247.5M | $2,977 | 115 |
| Food away from home | $314.3M | $3,780 | 93 |
| Groceries | $502M | $6,039 | 96 |
| Personal care products and services | $74.7M | $899 | 89 |
| Child care and other personal services | $37.9M | $456 | 79 |
| Memberships, classes and admissions | $61M | $734 | 75 |
| Medical and dental services | $92.7M | $1,115 | 87 |
| Pets | $74.8M | $900 | 99 |
| Clothing, shoes and related services | $156.9M | $1,888 | 92 |
| Vehicle insurance | $211.4M | $2,543 | 130 |
| Home repairs, maintenance and insurance | $240.1M | $2,888 | 96 |
| Lawn care, cleaning and other household services | $123.2M | $1,481 | 105 |
| Rent and homeowner costs | $1.3B | $15,154 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Tyler metro area
- Population, 2025 estimate
- 252,549+7.8% since 2020
- Households
- 83,134
- Median age
- 38.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 922 sq. mi.
- People per square mile
- 262
- Median household income
- $74,192+30.6% vs. 2015–2019, before inflation
- Average household income
- $97,956
- Median home value
- $240,700
- Jobs located here
- 111,630
- Daytime population
- 252,433Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tyler metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Tyler metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Tyler metro area 1
- Smith County, TX241,740 people
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Questions
How fast is the Tyler, TX metro area growing?
Population estimates put the Tyler metro area at 252,549 people in 2025, up 7.8% since 2020, faster than the U.S. (+3.1%). It has 83,134 households. Median household income rose 30.6% from the 2015–2019 survey, before inflation.
How much do households in the Tyler, TX metro area spend?
Households in the Tyler metro area spend about $1.3B a year on rent and homeowner costs, $502M on groceries and $314.3M on food away from home. Set against the U.S., households in the Tyler metro area spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (75).
Which business types have the highest market scores in the Tyler, TX metro area?
The highest Groundwork market scores in the Tyler metro area are for pet grooming and boarding businesses (74), funeral homes (68) and pet stores (63). The Tyler metro area ranks #37 of 386 scored metro areas for pet grooming and boarding businesses.
How does the Tyler, TX metro area compare with the U.S.?
The median household income in the Tyler metro area is $74,192 a year, 8% below the U.S. median of $80,734. The population rose 7.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $240,700, against $332,700 for the U.S. For its number of households, the Tyler metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (3.4 times the U.S. rate) and the fewest for funeral homes (10% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Tyler metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tyler metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Tyler metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tyler metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.