Groundwork

Fitness and classes · County · Texas

Gyms in Travis County, TX

The gyms in Travis County, TX, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #852 of 1,792 scored counties
#46 of 126 scored counties in Texas

Listings
567
169 chain locations (30%)
Official establishments
292
All fitness and recreational sports centers · +23.7% since 2019
Household spending a year
$603.3M
On memberships, classes and admissions · $1,034 a household
Spending per listing
$1.1M
18% below the U.S.
Listings per 10k households
9.7
28% above the U.S.
Population, 2025
1,389,670
+7.2% since 2020

See the gyms around any address in Travis County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,034 per household (5% above the U.S. average), households in Travis County spend about $603.3M a year on memberships, classes and admissions. That works out to $1.1M per gym, 18% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

There are 567 gyms on map listings in Travis County as of September 2026. 169 of them (30%) are chain locations, against 28% across the U.S. That is 9.7 per 10,000 households, 28% above the U.S. rate of 7.6.

Official counts show 292 businesses with payroll classed as fitness and recreational sports centers in Travis County in 2023, up 23.7% from 2019. That is one for every 1,999 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 48 SBA-backed loans worth $21.7M have gone to businesses classed as fitness and recreational sports centers in Travis County.

Population estimates show Travis County grew 7.2% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms, Travis County has a Groundwork market score of 52 (upper middle): #852 of 1,792 scored counties and #46 of 126 scored counties in Texas.

How Travis County compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Travis County, TX compared with Texas and the U.S.
MeasureTravis CountyTexasU.S.
Listings per 10k households9.78.47.6
Spending per listing$1.1M$970K$1.3M
Households per official establishment (all fitness and recreational sports centers)1,9993,1733,109
Official establishment growth, 2019–2023+23.7%+18.9%+5.8%
Population growth, 2020–2025+7.2%+8.5%+3.1%
Spending per household on memberships, classes and admissions$1,034$810$983
Median household income$99,611$78,476$80,734
Groundwork market score5241

Official counts and lending

Businesses

Official establishments, 2019 to 2023
236 → 292All fitness and recreational sports centers · +23.7% over the period
Employees, 2023
5,654
Annual payroll, 2023
$138.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
567169 chain locations
Listings at the U.S. rate for this spending
464The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
48
Amount
$21.7M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Travis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Travis County

Population, 2025 estimate
1,389,670+7.2% since 2020
Households
583,747
Median age
37.2
Homes lived in by their owners
52%
Vehicles per household
1.7
Land area
994 sq. mi.
People per square mile
1,338
Median household income
$99,611+31.3% vs. 2015–2019, before inflation
Average household income
$143,003
Median home value
$523,000
Jobs located here
947,590
Daytime population
1,630,736Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Travis County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Texas for gyms, numbered among those based in Texas, with Travis County marked.

Top counties in Texas

Counties in Texas ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Chambers County, TX85105.8$1.7M+22.6%#35 of 1,792
2Waller County, TX80126.5$1.3M+21.9%#73 of 1,792
3Medina County, TX7584.5$1.6M+11.4%#134 of 1,792
4Fort Bend County, TX712338.0$1.4M+17.4%#212 of 1,792
5Denton County, TX702938.1$1.4M+16.9%#236 of 1,792
6Upshur County, TX6963.9$1.6M+8.2%#244 of 1,792
7Guadalupe County, TX66416.3$1.4M+15.8%#325 of 1,792
8Polk County, TX6594.6$1.3M+5.9%#368 of 1,792
9Liberty County, TX65175.5$1.3M+31.3%#371 of 1,792
10Brazoria County, TX651088.1$1.2M+12.2%#375 of 1,792
46Travis County, TX525679.7$1.1M+7.2%#852 of 1,792

Other business types in Travis County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Travis County, TX?

As of September 2026, map listings count 567 gyms in Travis County. 169 of them (30%) are chain locations. The listings count gyms and fitness centers. Official counts show 292 businesses with payroll classed as fitness and recreational sports centers in 2023, up 23.7% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Travis County, TX spend on memberships, classes and admissions?

About $603.3M a year, or $1,034 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 567 gyms on map listings, it comes to $1.1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 583,747 households in Travis County and national spending patterns by income.

How does Travis County, TX compare with the U.S. for gyms?

Travis County has 9.7 gyms per 10,000 households, 28% above the U.S. rate of 7.6. Spending per gym is $1.1M, 18% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Travis County would have about 464, against 567 on map listings. There is one business with payroll in the industry for every 1,999 households, against one for every 3,109 across the U.S. The official count rose 23.7% from 2019 to 2023, against +5.8% for the U.S.

How fast is Travis County, TX growing?

Population estimates put Travis County at 1,389,670 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 583,747 households. Median household income in Travis County is $99,611, 23% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Travis County scores 52 for gyms (upper middle), #852 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Travis County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Travis County

Screening a site or an acquisition in Travis County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.