Groundwork

Fitness and classes · County · Texas

Gyms and studios in Travis County, TX

How Travis County, TX compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #1,275 of 2,088 scored counties
#77 of 143 scored counties in Texas

Listings
1,152
248 chain locations (22%)
Official establishments
538
+20.1% since 2019
Household spending a year
$603.3M
On memberships, classes and admissions · $1,034 a household
Spending per listing
$524K
21% below the U.S.
Listings per 10k households
19.7
32% above the U.S.
Population, 2025
1,389,670
+7.2% since 2020

See the gyms and studios around any address in Travis County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1,152 gyms and studios in Travis County. Of those, 248 are chain locations, or 22%, against 20% across the U.S. Per 10,000 households, that is 19.7, 32% above the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in Travis County comes to about $603.3M a year: $1,034 per household, 5% above the U.S. average. That works out to $524K per location, 21% below the U.S. figure of $662K.

Official counts show 538 businesses with payroll classed as fitness centers and recreation instruction in Travis County in 2023, up 20.1% from 2019. That is one for every 1,085 households, against one for every 1,641 across the U.S. Since fiscal 2022, 60 SBA-backed loans worth $33.7M have gone to businesses classed as fitness centers and recreation instruction in Travis County.

Between 2020 and 2025, the population of Travis County grew 7.2%, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Travis County is 46 (lower middle), #1,275 of 2,088 scored counties and #77 of 143 scored counties in Texas.

How Travis County compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Travis County, TX compared with Texas and the U.S.
MeasureTravis CountyTexasU.S.
Listings per 10k households19.715.014.9
Spending per listing$524K$539K$662K
Households per official establishment1,0851,7181,641
Official establishment growth, 2019–2023+20.1%+19.7%+8.2%
Population growth, 2020–2025+7.2%+8.5%+3.1%
Spending per household on memberships, classes and admissions$1,034$810$983
Median household income$99,611$78,476$80,734
Groundwork market score4645

Official counts and lending

Businesses

Official establishments, 2019 to 2023
448 → 538+20.1% over the period
Employees, 2023
7,774
Annual payroll, 2023
$191.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1,152248 chain locations
Listings at the U.S. rate for this spending
911The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
60
Amount
$33.7M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Travis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Travis County

Population, 2025 estimate
1,389,670+7.2% since 2020
Households
583,747
Median age
37.2
Homes lived in by their owners
52%
Vehicles per household
1.7
Land area
994 sq. mi.
People per square mile
1,338
Median household income
$99,611+31.3% vs. 2015–2019, before inflation
Average household income
$143,003
Median home value
$523,000
Jobs located here
947,590
Daytime population
1,630,736Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Travis County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Texas

Every Texas market ranked →

The highest-scoring counties in Texas for gyms and studios, numbered among those based in Texas, with Travis County marked.

Top counties in Texas

Counties in Texas ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Chambers County, TX91158.7$1.2M+22.6%#10 of 2,088
2Medina County, TX81137.3$996K+11.4%#58 of 2,088
3Grimes County, TX8054.9$1.3M+16.3%#65 of 2,088
4Lampasas County, TX8078.3$943K+9.0%#70 of 2,088
5Llano County, TX7898.4$905K+9.5%#95 of 2,088
6Waller County, TX76147.6$1.1M+21.9%#122 of 2,088
7Gaines County, TX7568.7$853K+10.4%#140 of 2,088
8Polk County, TX74136.7$893K+5.9%#163 of 2,088
9Burleson County, TX7356.3$1.1M+16.2%#174 of 2,088
10Hardin County, TX73229.9$752K+4.2%#189 of 2,088
77Travis County, TX461,15219.7$524K+7.2%#1,275 of 2,088

Other business types in Travis County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Travis County, TX?

There are 1,152 gyms and studios on map listings in Travis County as of September 2026. 248 of them (22%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 538 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 20.1% from 2019.

How much do households in Travis County, TX spend on memberships, classes and admissions?

About $603.3M a year, or $1,034 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 1,152 gyms and studios on map listings, it comes to $524K per location. It is estimated from the incomes of the 583,747 households in Travis County and national spending patterns by income.

How does Travis County, TX compare with the U.S. for gyms and studios?

Travis County has 19.7 gyms and studios per 10,000 households, 32% above the U.S. rate of 14.9. Spending per location is $524K, 21% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Travis County would have about 911, against 1,152 on map listings. There is one business with payroll in the industry for every 1,085 households, against one for every 1,641 across the U.S. The official count rose 20.1% from 2019 to 2023, against +8.2% for the U.S.

How fast is Travis County, TX growing?

Population estimates put Travis County at 1,389,670 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 583,747 households. Median household income in Travis County is $99,611, 23% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Travis County scores 46 for gyms and studios (lower middle), #1,275 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Travis County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Travis County

Screening a site or an acquisition in Travis County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Travis County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.