Small-town market profile · Texas
Sulphur Springs, TX area market data
Population, household spending and competition for 56 business types in the Sulphur Springs area, each scored against other small-town markets.
- Population, 2025
- 39,063
- +6.1% since 2020
- Households
- 14,002
- Median household income
- $70,888
- +36.1% vs. 2015–2019, before inflation
- Median home value
- $221,100
- Jobs located here
- 13,177
- Highest market score
- 84
- Pet grooming and boarding, #7 of 387 scored small-town markets
A site report maps the competitors on map listings around any address in the Sulphur Springs area by name and distance, and the households and spending within reach. Or open the report at the center of the Sulphur Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 39,063 people live in the Sulphur Springs area, in 14,002 households. Population estimates show the Sulphur Springs area grew 6.1% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Sulphur Springs area is $70,888 a year, 12% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Sulphur Springs area spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in the Sulphur Springs area are for pet grooming and boarding businesses (84), child care centers and preschools (79) and landscaping and lawn care companies (76). The Sulphur Springs area ranks #7 of 387 scored small-town markets for pet grooming and boarding businesses.
The Sulphur Springs area is made up of one county, Hopkins County. For its number of households, the Sulphur Springs area has the most map listings, relative to the U.S., for roofing and gutter companies (2.4 times the U.S. rate) and the fewest for real estate agents and brokers (44% below the U.S. rate).
All 56 business types in the Sulphur Springs area
Highest Groundwork market score first. Each score compares the Sulphur Springs area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 84 | #7 of 387 | 5 | 3.6 | $2.4M | 93 | Under 3 |
| Child care and preschools | 79 | #24 of 454 | 6 | 4.3 | $951K | 95 | 3 |
| Landscaping and lawn care | 76 | #38 of 399 | 7 | 5.0 | $2.8M | 96 | 9 |
| Lawn, cleaning and pest control | 76 | #39 of 481 | 11 | 7.9 | $1.8M | 107 | 13 |
| Grocery stores | 76 | #40 of 506 | 9 | 6.4 | $9.1M | 98 | 4 |
| Real estate agents and brokers | 69 | #58 of 533 | 24 | 17.1 | Index only | 156 | 5 |
| Funeral homes | 69 | #71 of 365 | 5 | 3.6 | $441K | 65 | 3 |
| Pizza | 69 | #76 of 520 | 7 | 5.0 | $7.2M | 141 | 30 |
| Bakeries and dessert shops | 68 | #72 of 507 | 11 | 7.9 | $4.6M | 110 | 6 |
| Coffee shops and cafes | 68 | #76 of 529 | 12 | 8.6 | $4.2M | 113 | 6 |
| Insurance agencies | 68 | #120 of 537 | 21 | 15.0 | $1.9M | 148 | 19 |
| Tire shops | 66 | #108 of 431 | 6 | 4.3 | $2.3M | 94 | Under 3 |
| HVAC and plumbing | 63 | #110 of 476 | 10 | 7.1 | $3.8M | 80 | 11 |
| Pet businesses | 62 | #130 of 527 | 20 | 14.3 | $590K | 67 | 6 |
| Grocery and convenience stores | 60 | #181 of 538 | 41 | 29.3 | $2M | 59 | 6 |
| Barbershops | 59 | #138 of 377 | 6 | 4.3 | $2M | 106 | Under 3 |
| Veterinarians | 58 | #140 of 398 | 6 | 4.3 | $2M | 72 | 6 |
| Real estate | 58 | #155 of 536 | 31 | 22.1 | Index only | 152 | 16 |
| Primary care and pediatrics | 58 | #167 of 458 | 9 | 6.4 | $1.7M | 93 | 13 |
| Home repair trades | 54 | #223 of 526 | 25 | 17.9 | $1.5M | 63 | 19 |
| Convenience stores | 53 | #261 of 529 | 20 | 14.3 | $4.1M | 52 | Under 3 |
| Dentists and orthodontists | 51 | #253 of 526 | 14 | 10.0 | $1.1M | 109 | 9 |
| Gas stations | 50 | #280 of 536 | 36 | 25.7 | $1.3M | 53 | 23 |
| Gyms, studios and classes | 50 | #290 of 535 | 17 | 12.1 | $542K | 82 | Under 3 |
| Physical therapy | 49 | #217 of 400 | 11 | 7.9 | $1.4M | 57 | 3 |
| Restaurants and cafes | 49 | #272 of 538 | 158 | 112.8 | $317K | 85 | 64 |
| Car washes and detailing | 48 | #236 of 441 | 8 | 5.7 | $1.8M | 70 | 3 |
| Sit-down restaurants | 48 | #297 of 538 | 93 | 66.4 | $538K | 81 | 26 |
| Hair salons | 48 | #300 of 538 | 34 | 24.3 | $351K | 82 | 5 |
| Doctors, dentists and clinics | 47 | #306 of 538 | 112 | 80.0 | $133K | 88 | 32 |
| Collision repair and body shops | 46 | #230 of 387 | 8 | 5.7 | $1.8M | 57 | 4 |
| Gyms | 45 | #315 of 506 | 11 | 7.9 | $838K | 64 | Under 3 |
| Clothing, shoes and laundry | 45 | #319 of 536 | 40 | 28.6 | $625K | 71 | 10 |
| Auto repair shops | 43 | #352 of 538 | 41 | 29.3 | $343K | 77 | 20 |
| Clothing and shoe stores | 42 | #340 of 536 | 35 | 25.0 | $714K | 56 | 10 |
| Fast food and sandwich shops | 42 | #357 of 537 | 27 | 19.3 | $1.9M | 61 | 30 |
| Roofing and gutters | 41 | #193 of 288 | 12 | 8.6 | $3.2M | 38 | 4 |
| Salons, barbers and spas | 41 | #384 of 538 | 71 | 50.7 | $168K | 79 | 9 |
| Auto repair and car care | 40 | #381 of 538 | 71 | 50.7 | $198K | 74 | 28 |
| Nail salons | 39 | #271 of 387 | 12 | 8.6 | $996K | 60 | Under 3 |
| Spas and skin care | 38 | #391 of 504 | 19 | 13.6 | $629K | 72 | Under 3 |
| Chiropractors | 34 | #345 of 426 | 11 | 7.9 | $1.4M | 57 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.9 | $2.3M | 114 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.9 | Index only | 130 | 3 |
| Electricians | Not scored | Not scored | 3 | 2.1 | $12.8M | 106 | 4 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.1 | $4.7M | 34 | 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.1 | $5M | 159 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.1 | $6.6M | 64 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.1 | $3.9M | 87 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.4 | $12.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.4 | Index only | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.4 | $4.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $19.7M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $25M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Sulphur Springs area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.1M | $1,005 | 105 |
| Gasoline and other fuels | $45.7M | $3,260 | 126 |
| Food away from home | $50.1M | $3,575 | 88 |
| Groceries | $81.9M | $5,848 | 93 |
| Personal care products and services | $11.9M | $853 | 85 |
| Child care and other personal services | $5.7M | $407 | 70 |
| Memberships, classes and admissions | $9.2M | $658 | 67 |
| Medical and dental services | $14.9M | $1,067 | 83 |
| Pets | $11.8M | $843 | 93 |
| Clothing, shoes and related services | $25M | $1,786 | 87 |
| Vehicle insurance | $39.1M | $2,794 | 143 |
| Home repairs, maintenance and insurance | $38.3M | $2,735 | 91 |
| Lawn care, cleaning and other household services | $19.7M | $1,408 | 100 |
| Rent and homeowner costs | $203.5M | $14,533 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sulphur Springs area
- Population, 2025 estimate
- 39,063+6.1% since 2020
- Households
- 14,002
- Median age
- 40.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 767 sq. mi.
- People per square mile
- 49
- Median household income
- $70,888+36.1% vs. 2015–2019, before inflation
- Average household income
- $94,256
- Median home value
- $221,100
- Jobs located here
- 13,177
- Daytime population
- 35,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sulphur Springs area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sulphur Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sulphur Springs area 1
- Hopkins County, TX37,784 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Sulphur Springs, TX area growing?
Population estimates put the Sulphur Springs area at 39,063 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 14,002 households. Against the 2015–2019 survey, median household income rose 36.1%, before inflation.
How much do households in the Sulphur Springs, TX area spend?
Households in the Sulphur Springs area spend about $203.5M a year on rent and homeowner costs, $81.9M on groceries and $50.1M on food away from home. Relative to the U.S., household spending in the Sulphur Springs area runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in the Sulphur Springs, TX area?
Of the business types scored in the Sulphur Springs area, pet grooming and boarding businesses (84), child care centers and preschools (79) and landscaping and lawn care companies (76) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #7 of 387 scored small-town markets.
How does the Sulphur Springs, TX area compare with the U.S.?
Median household income in the Sulphur Springs area is $70,888, 12% below the U.S. median of $80,734. The population rose 6.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $221,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (2.4 times the U.S. rate) and lowest for real estate agents and brokers (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Sulphur Springs area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sulphur Springs area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Sulphur Springs area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sulphur Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.