Food and drink · Small-town market · Texas
Pizza places in the Sulphur Springs, TX area
Competitor counts, household spending and official business counts for pizza places in the Sulphur Springs, TX area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #76 of 520 scored small-town markets
#6 of 33 scored small-town markets based in Texas
- Listings
- 7
- 5 chain locations (71%)
- Official establishments
- 30
- All limited-service restaurants · +7.1% since 2019
- Household spending a year
- $50.1M
- On food away from home · $3,575 a household
- Spending per listing
- $7.2M
- 41% above the U.S.
- Listings per 10k households
- 5.0
- 37% below the U.S.
- Population, 2025
- 39,063
- +6.1% since 2020
See the pizza places around any address in the Sulphur Springs area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sulphur Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7 pizza places in the Sulphur Springs area. 5 of them (71%) are chain locations, against 58% across the U.S. That is 5.0 per 10,000 households, 37% below the U.S. rate of 8.0.
Household spending on food away from home in the Sulphur Springs area comes to about $50.1M a year: $3,575 per household, 12% below the U.S. average. That is about $7.2M of household spending for each pizza place on map listings, 41% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
In 2023, official counts showed 30 businesses with payroll in the Sulphur Springs area classed as limited-service restaurants, up 7.1% from 2019. That is one for every 467 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 6 one-person businesses without payroll.
Population estimates put the population change in the Sulphur Springs area from 2020 to 2025 at +6.1%, faster than the U.S. (+3.1%). The Groundwork market score for pizza places in the Sulphur Springs area is 69 (upper middle), #76 of 520 scored small-town markets and #6 of 33 scored small-town markets based in Texas. That puts it in the top quarter of small-town markets.
How the Sulphur Springs area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sulphur Springs area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 6.5 | 8.0 |
| Spending per listing | $7.2M | $6.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 467 | 451 | 478 |
| Official establishment growth, 2019–2023 | +7.1% | +9.0% | +6.1% |
| Population growth, 2020–2025 | +6.1% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,575 | $3,970 | $4,070 |
| Median household income | $70,888 | $78,476 | $80,734 |
| Groundwork market score | 69 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30All limited-service restaurants · +7.1% over the period
- Employees, 2023
- 589
- Annual payroll, 2023
- $11.9M
- One-person businesses, 2023
- 6All limited-service restaurants with no payroll
- Map listings, September 2026
- 75 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in the Sulphur Springs area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Sulphur Springs area
- Population, 2025 estimate
- 39,063+6.1% since 2020
- Households
- 14,002
- Median age
- 40.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 767 sq. mi.
- People per square mile
- 49
- Median household income
- $70,888+36.1% vs. 2015–2019, before inflation
- Average household income
- $94,256
- Median home value
- $221,100
- Jobs located here
- 13,177
- Daytime population
- 35,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sulphur Springs area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Sulphur Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for pizza places, numbered among those based in Texas, with the Sulphur Springs area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonham, TX | 86 | 9 | 7.0 | $5.3M | +9.2% | #5 of 520 |
| 2Jacksonville, TX | 78 | 9 | 4.9 | $6.9M | +5.4% | #24 of 520 |
| 3Granbury, TX | 76 | 17 | 6.7 | $6.1M | +13.6% | #34 of 520 |
| 4Huntsville, TX | 75 | 13 | 5.0 | $6.2M | +9.5% | #42 of 520 |
| 5Brenham, TX | 73 | 11 | 7.1 | $5.3M | +7.0% | #55 of 520 |
| 6Sulphur Springs, TX | 69 | 7 | 5.0 | $7.2M | +6.1% | #76 of 520 |
| 7Kerrville, TX | 69 | 13 | 5.7 | $6.4M | +2.5% | #77 of 520 |
| 8Nacogdoches, TX | 68 | 11 | 4.3 | $7.4M | +2.2% | #88 of 520 |
| 9Paris, TX | 68 | 13 | 5.2 | $6.4M | +2.6% | #90 of 520 |
| 10Corsicana, TX | 67 | 10 | 5.3 | $6.6M | +8.2% | #99 of 520 |
Other business types in the Sulphur Springs area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Sulphur Springs, TX area?
There are 7 pizza places on map listings in the Sulphur Springs area as of September 2026. 5 of them (71%) are chain locations. The listings count pizza restaurants. Official counts show 30 businesses with payroll classed as limited-service restaurants in 2023, up 7.1% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 6 one-person businesses without payroll.
How much do households in the Sulphur Springs, TX area spend on food away from home?
About $50.1M a year, or $3,575 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 7 pizza places on map listings, it comes to $7.2M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 14,002 households in the Sulphur Springs area and national spending patterns by income.
How does the Sulphur Springs, TX area compare with the U.S. for pizza places?
The Sulphur Springs area has 5.0 pizza places per 10,000 households, 37% below the U.S. rate of 8.0. Spending per pizza place is $7.2M, 41% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Sulphur Springs area would have about 10, against 7 on map listings. There is one business with payroll in the industry for every 467 households, against one for every 478 across the U.S. The official count rose 7.1% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Sulphur Springs, TX area growing?
Population estimates put the Sulphur Springs area at 39,063 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 14,002 households. The median household income in the Sulphur Springs area is $70,888 a year, 12% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sulphur Springs area scores 69 for pizza places (upper middle), #76 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sulphur Springs area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Sulphur Springs area
Screening a site or an acquisition in the Sulphur Springs area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sulphur Springs area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.