Small-town market profile · Texas
Mineral Wells, TX area market data
Population, household spending and competition for 56 business types in the Mineral Wells area, each scored against other small-town markets.
- Population, 2025
- 30,791
- +8.2% since 2020
- Households
- 11,234
- Median household income
- $67,674
- +34.9% vs. 2015–2019, before inflation
- Median home value
- $198,000
- Jobs located here
- 7,485
- Highest market score
- 79
- Dentists and orthodontists, #27 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Mineral Wells area by name and distance, and the households and spending within reach. Or open the report at the center of the Mineral Wells area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,791 people live in the Mineral Wells area, in 11,234 households. Population estimates show the Mineral Wells area grew 8.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Mineral Wells area is $67,674 a year, 16% below the U.S. median of $80,734. That rose 34.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Mineral Wells area spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
The highest Groundwork market scores in the Mineral Wells area are for dentists and orthodontists (79), landscaping and lawn care companies (70) and grocery stores (70). The Mineral Wells area ranks #27 of 526 scored small-town markets for dentists and orthodontists.
The Mineral Wells area is made up of one county, Palo Pinto County. For its number of households, the Mineral Wells area has the most map listings, relative to the U.S., for convenience stores (4.5 times the U.S. rate) and the fewest for medical and dental practices (38% below the U.S. rate).
All 56 business types in the Mineral Wells area
Highest Groundwork market score first. Each score compares the Mineral Wells area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 79 | #27 of 526 | 6 | 5.3 | $1.9M | 198 | 5 |
| Landscaping and lawn care | 70 | #67 of 399 | 6 | 5.3 | $2.6M | 88 | 9 |
| Grocery stores | 70 | #72 of 506 | 7 | 6.2 | $9.2M | 99 | Under 3 |
| Doctors, dentists and clinics | 70 | #92 of 538 | 59 | 52.5 | $198K | 130 | 17 |
| Home repair trades | 69 | #61 of 526 | 13 | 11.6 | $2.3M | 94 | 15 |
| Child care and preschools | 69 | #82 of 454 | 6 | 5.3 | $734K | 73 | 4 |
| Gyms | 64 | #105 of 506 | 6 | 5.3 | $1.2M | 90 | Under 3 |
| Lawn, cleaning and pest control | 63 | #116 of 481 | 11 | 9.8 | $1.4M | 83 | 13 |
| Insurance agencies | 61 | #182 of 537 | 20 | 17.8 | $1.5M | 117 | 15 |
| Tire shops | 60 | #147 of 431 | 5 | 4.5 | $2.1M | 84 | Under 3 |
| Clothing, shoes and laundry | 59 | #198 of 536 | 29 | 25.8 | $673K | 76 | 3 |
| Chiropractors | 58 | #154 of 426 | 5 | 4.5 | $2.3M | 97 | Under 3 |
| Clothing and shoe stores | 58 | #208 of 536 | 22 | 19.6 | $888K | 70 | 3 |
| Pet businesses | 57 | #188 of 527 | 17 | 15.1 | $539K | 61 | 5 |
| Auto repair shops | 57 | #201 of 538 | 30 | 26.7 | $353K | 79 | 9 |
| Real estate agents and brokers | 56 | #181 of 533 | 39 | 34.7 | Index only | 75 | 3 |
| Primary care and pediatrics | 56 | #187 of 458 | 7 | 6.2 | $1.7M | 94 | 12 |
| Salons, barbers and spas | 55 | #214 of 538 | 42 | 37.4 | $222K | 104 | Under 3 |
| Hair salons | 55 | #218 of 538 | 23 | 20.5 | $405K | 94 | Under 3 |
| Pet grooming and boarding | 54 | #167 of 387 | 7 | 6.2 | $1.3M | 51 | Under 3 |
| Grocery and convenience stores | 53 | #263 of 538 | 56 | 49.8 | $1.2M | 34 | 4 |
| Auto repair and car care | 52 | #252 of 538 | 53 | 47.2 | $200K | 74 | 15 |
| Nail salons | 51 | #202 of 387 | 6 | 5.3 | $1.6M | 93 | Under 3 |
| Veterinarians | 46 | #237 of 398 | 6 | 5.3 | $1.5M | 56 | 5 |
| Spas and skin care | 46 | #301 of 504 | 11 | 9.8 | $847K | 97 | Under 3 |
| Gas stations | 46 | #321 of 536 | 30 | 26.7 | $1.1M | 48 | 18 |
| Coffee shops and cafes | 45 | #321 of 529 | 17 | 15.1 | $2.3M | 62 | 6 |
| Real estate | 45 | #327 of 536 | 42 | 37.4 | Index only | 88 | 13 |
| HVAC and plumbing | 44 | #299 of 476 | 11 | 9.8 | $2.7M | 57 | 11 |
| Gyms, studios and classes | 44 | #354 of 535 | 15 | 13.4 | $470K | 71 | Under 3 |
| Bakeries and dessert shops | 42 | #343 of 507 | 18 | 16.0 | $2.2M | 52 | 6 |
| Pizza | 41 | #347 of 520 | 12 | 10.7 | $3.2M | 64 | 31 |
| Convenience stores | 40 | #377 of 529 | 40 | 35.6 | $1.6M | 20 | Under 3 |
| Sit-down restaurants | 39 | #391 of 538 | 83 | 73.9 | $469K | 71 | 24 |
| Martial arts and dance studios | 36 | #296 of 378 | 7 | 6.2 | $1M | 50 | Under 3 |
| Fast food and sandwich shops | 34 | #423 of 537 | 22 | 19.6 | $1.8M | 58 | 31 |
| Restaurants and cafes | 34 | #434 of 538 | 167 | 148.7 | $233K | 63 | 61 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.6 | $2.6M | 86 | 4 |
| Physical therapy | Not scored | Not scored | 4 | 3.6 | $2.9M | 121 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.7 | $620K | 91 | 3 |
| Laundromats | Not scored | Not scored | 3 | 2.7 | $6.5M | 52 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.7 | $5.1M | 50 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.8 | $4.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.8 | $5.3M | Too few | 3 |
| House cleaning | Not scored | Not scored | 2 | 1.8 | $7.7M | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.8 | $5.3M | Too few | 3 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $4.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.8 | Index only | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.8 | $3.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $19.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.9 | $29.8M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.9 | $11.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.9 | $29.8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Mineral Wells area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.6M | $941 | 98 |
| Gasoline and other fuels | $34.4M | $3,066 | 118 |
| Food away from home | $39M | $3,468 | 85 |
| Groceries | $64.5M | $5,744 | 91 |
| Personal care products and services | $9.3M | $829 | 83 |
| Child care and other personal services | $4.4M | $392 | 68 |
| Memberships, classes and admissions | $7M | $627 | 64 |
| Medical and dental services | $11.7M | $1,038 | 81 |
| Pets | $9.2M | $816 | 90 |
| Clothing, shoes and related services | $19.5M | $1,738 | 85 |
| Vehicle insurance | $29.5M | $2,622 | 134 |
| Home repairs, maintenance and insurance | $29.8M | $2,652 | 88 |
| Lawn care, cleaning and other household services | $15.4M | $1,368 | 97 |
| Rent and homeowner costs | $159.8M | $14,227 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Mineral Wells area
- Population, 2025 estimate
- 30,791+8.2% since 2020
- Households
- 11,234
- Median age
- 42.1
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 953 sq. mi.
- People per square mile
- 31
- Median household income
- $67,674+34.9% vs. 2015–2019, before inflation
- Average household income
- $85,412
- Median home value
- $198,000
- Jobs located here
- 7,485
- Daytime population
- 26,246Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mineral Wells area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Mineral Wells area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Mineral Wells area 1
- Palo Pinto County, TX29,295 people
Other markets based in Texas 12
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- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Mineral Wells, TX area growing?
Population estimates put the Mineral Wells area at 30,791 people in 2025, up 8.2% since 2020, faster than the U.S. (+3.1%). It has 11,234 households. Against the 2015–2019 survey, median household income rose 34.9%, before inflation.
How much do households in the Mineral Wells, TX area spend?
Households in the Mineral Wells area spend about $159.8M a year on rent and homeowner costs, $64.5M on groceries and $39M on food away from home. Relative to the U.S., household spending in the Mineral Wells area runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Which business types have the highest market scores in the Mineral Wells, TX area?
Of the business types scored in the Mineral Wells area, dentists and orthodontists (79), landscaping and lawn care companies (70) and grocery stores (70) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #27 of 526 scored small-town markets.
How does the Mineral Wells, TX area compare with the U.S.?
Median household income in the Mineral Wells area is $67,674, 16% below the U.S. median of $80,734. The population rose 8.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $198,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (4.5 times the U.S. rate) and lowest for medical and dental practices (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in the Mineral Wells area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mineral Wells area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Mineral Wells area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mineral Wells area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.