County profile · Texas
Hill County, TX market data
How Hill County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 39,503
- +9.8% since 2020
- Households
- 13,767
- Median household income
- $64,591
- +21.2% vs. 2015–2019, before inflation
- Median home value
- $179,200
- Jobs located here
- 10,342
- Highest market score
- 80
- Pet businesses, #69 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Hill County by name and distance, and the households and spending within reach. Or open the report at the center of Hill County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hill County has an estimated 39,503 people and 13,767 households. Between 2020 and 2025, the population of Hill County grew 9.8%, faster than the U.S. (+3.1%). Median household income in Hill County is $64,591, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.2%, before inflation.
Relative to the U.S., household spending in Hill County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (62).
Of the business types scored in Hill County, pet businesses (80), dentists and orthodontists (75) and primary care and pediatric clinics (74) have the highest Groundwork market scores. For pet businesses, that ranks #69 of 2,200 scored counties.
Against the U.S., map listings per household run highest for gas stations (3.3 times the U.S. rate) and lowest for gyms and studios (51% below the U.S. rate).
All 56 business types in Hill County
Highest Groundwork market score first. Each score compares Hill County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 80 | #69 of 2,200 | 10 | 7.3 | $1.1M | 126 | Under 3 |
| Dentists and orthodontists | 75 | #150 of 1,886 | 7 | 5.1 | $2M | 204 | 6 |
| Primary care and pediatrics | 74 | #174 of 1,656 | 5 | 3.6 | $2.8M | 158 | 8 |
| Gyms, studios and classes | 72 | #207 of 2,088 | 10 | 7.3 | $840K | 127 | 3 |
| Child care and preschools | 65 | #403 of 1,611 | 6 | 4.4 | $869K | 87 | 5 |
| Doctors, dentists and clinics | 65 | #548 of 2,394 | 58 | 42.1 | $242K | 159 | 21 |
| Insurance agencies | 63 | #706 of 2,272 | 24 | 17.4 | $1.5M | 123 | 15 |
| Real estate | 60 | #580 of 2,229 | 31 | 22.5 | Index only | 144 | 13 |
| Pizza | 60 | #658 of 2,090 | 11 | 8.0 | $4.3M | 84 | 22 |
| Salons, barbers and spas | 59 | #722 of 2,385 | 52 | 37.8 | $217K | 102 | 4 |
| Hair salons | 59 | #745 of 2,339 | 24 | 17.4 | $470K | 109 | Under 3 |
| Nail salons | 56 | #512 of 1,328 | 6 | 4.4 | $1.9M | 113 | Under 3 |
| Coffee shops and cafes | 56 | #785 of 2,063 | 12 | 8.7 | $3.9M | 106 | 7 |
| Gyms | 55 | #738 of 1,792 | 8 | 5.8 | $1.1M | 81 | 3 |
| Auto repair shops | 55 | #981 of 2,378 | 34 | 24.7 | $387K | 87 | 12 |
| Real estate agents and brokers | 54 | #844 of 2,176 | 28 | 20.3 | Index only | 127 | 10 |
| Funeral homes | 50 | #707 of 1,472 | 6 | 4.4 | $371K | 55 | 5 |
| Home repair trades | 50 | #1,043 of 2,057 | 17 | 12.3 | $2.1M | 88 | 27 |
| Bakeries and dessert shops | 49 | #972 of 1,889 | 13 | 9.4 | $3.6M | 87 | 7 |
| Sit-down restaurants | 49 | #1,251 of 2,405 | 96 | 69.7 | $490K | 74 | 17 |
| Auto repair and car care | 49 | #1,286 of 2,401 | 61 | 44.3 | $216K | 80 | 19 |
| HVAC and plumbing | 48 | #927 of 1,707 | 9 | 6.5 | $4M | 85 | 16 |
| Clothing, shoes and laundry | 48 | #1,223 of 2,210 | 40 | 29.1 | $593K | 67 | 5 |
| Restaurants and cafes | 48 | #1,295 of 2,405 | 166 | 120.6 | $284K | 76 | 46 |
| Grocery stores | 46 | #1,152 of 2,070 | 11 | 8.0 | $7.1M | 77 | 8 |
| Clothing and shoe stores | 46 | #1,205 of 2,087 | 33 | 24.0 | $719K | 57 | 5 |
| Fast food and sandwich shops | 45 | #1,363 of 2,222 | 28 | 20.3 | $1.7M | 55 | 22 |
| Barbershops | 42 | #901 of 1,356 | 8 | 5.8 | $1.4M | 75 | Under 3 |
| Spas and skin care | 42 | #1,193 of 1,769 | 14 | 10.2 | $806K | 92 | Under 3 |
| Convenience stores | 42 | #1,434 of 2,261 | 30 | 21.8 | $2.6M | 33 | 4 |
| Car washes and detailing | 40 | #1,000 of 1,451 | 9 | 6.5 | $1.5M | 58 | Under 3 |
| Tire shops | 38 | #1,093 of 1,530 | 13 | 9.4 | $1M | 40 | 3 |
| Grocery and convenience stores | 37 | #1,728 of 2,402 | 48 | 34.9 | $1.6M | 48 | 12 |
| Gas stations | 36 | #1,773 of 2,358 | 49 | 35.6 | $879K | 37 | 30 |
| Chiropractors | Not scored | Not scored | 4 | 2.9 | $3.5M | 147 | 4 |
| Electricians | Not scored | Not scored | 4 | 2.9 | $9.1M | 75 | 7 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.9 | $9.1M | 107 | 4 |
| Laundromats | Not scored | Not scored | 3 | 2.2 | $7.9M | 63 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.2 | $3.7M | 145 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.2 | $4.7M | 195 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.2 | $3.7M | 136 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.5 | $6.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.5 | $11.9M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 1.5 | $9.3M | Too few | 10 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.5 | $4.2M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.5 | $7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.7 | $18.7M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $13.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $18.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.7 | $11.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $14M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Hill County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.2M | $957 | 100 |
| Gasoline and other fuels | $43.1M | $3,130 | 121 |
| Food away from home | $47.1M | $3,419 | 84 |
| Groceries | $78.5M | $5,701 | 90 |
| Personal care products and services | $11.3M | $819 | 82 |
| Child care and other personal services | $5.2M | $379 | 65 |
| Memberships, classes and admissions | $8.4M | $610 | 62 |
| Medical and dental services | $14M | $1,020 | 79 |
| Pets | $11.1M | $804 | 88 |
| Clothing, shoes and related services | $23.7M | $1,723 | 84 |
| Vehicle insurance | $36.9M | $2,683 | 137 |
| Home repairs, maintenance and insurance | $36.2M | $2,631 | 87 |
| Lawn care, cleaning and other household services | $18.7M | $1,358 | 96 |
| Rent and homeowner costs | $194M | $14,091 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hill County
- Population, 2025 estimate
- 39,503+9.8% since 2020
- Households
- 13,767
- Median age
- 41.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 959 sq. mi.
- People per square mile
- 39
- Median household income
- $64,591+21.2% vs. 2015–2019, before inflation
- Average household income
- $81,851
- Median home value
- $179,200
- Jobs located here
- 10,342
- Daytime population
- 31,456Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hill County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hill County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hill County, TX growing?
Population estimates put Hill County at 39,503 people in 2025, up 9.8% since 2020, faster than the U.S. (+3.1%). It has 13,767 households. Median household income rose 21.2% from the 2015–2019 survey, before inflation.
How much do households in Hill County, TX spend?
Households in Hill County spend about $194M a year on rent and homeowner costs, $78.5M on groceries and $47.1M on food away from home. Set against the U.S., households in Hill County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (62).
Which business types have the highest market scores in Hill County, TX?
The highest Groundwork market scores in Hill County are for pet businesses (80), dentists and orthodontists (75) and primary care and pediatric clinics (74). Hill County ranks #69 of 2,200 scored counties for pet businesses.
How does Hill County, TX compare with the U.S.?
The median household income in Hill County is $64,591 a year, 20% below the U.S. median of $80,734. The population rose 9.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $179,200, against $332,700 for the U.S. For its number of households, Hill County has the most map listings, relative to the U.S., for gas stations (3.3 times the U.S. rate) and the fewest for gyms and studios (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Hill County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hill County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hill County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hill County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.