County profile · Texas
Falls County, TX market data
How Falls County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 17,869
- +5.5% since 2020
- Households
- 6,344
- Median household income
- $57,247
- +44.9% vs. 2015–2019, before inflation
- Median home value
- $110,900
- Jobs located here
- 2,692
- Highest market score
- 80
- Auto repair shops, #109 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Falls County by name and distance, and the households and spending within reach. Or open the report at the center of Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Falls County has an estimated 17,869 people and 6,344 households. Population estimates show Falls County grew 5.5% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Falls County is $57,247, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 44.9%, before inflation.
Relative to the U.S., household spending in Falls County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in Falls County, auto repair shops (80), auto repair and car care businesses (79) and real estate agents and brokers (74) have the highest Groundwork market scores. For auto repair shops, that ranks #109 of 2,378 scored counties.
Falls County is part of the Waco metro area. Against the U.S., map listings per household run highest for grocery and convenience stores (68% above the U.S. rate) and lowest for salons, barbers and spas (57% below the U.S. rate).
All 56 business types in Falls County
Highest Groundwork market score first. Each score compares Falls County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 80 | #109 of 2,378 | 6 | 9.5 | $967K | 217 | 3 |
| Auto repair and car care | 79 | #138 of 2,401 | 11 | 17.3 | $527K | 196 | 5 |
| Real estate agents and brokers | 74 | #98 of 2,176 | 5 | 7.9 | Index only | 318 | Under 3 |
| Real estate | 74 | #122 of 2,229 | 6 | 9.5 | Index only | 333 | Under 3 |
| Insurance agencies | 68 | #533 of 2,272 | 10 | 15.8 | $1.6M | 129 | 5 |
| Salons, barbers and spas | 67 | #372 of 2,385 | 13 | 20.5 | $383K | 180 | Under 3 |
| Clothing and shoe stores | 64 | #543 of 2,087 | 5 | 7.9 | $2.1M | 167 | Under 3 |
| Fast food and sandwich shops | 64 | #590 of 2,222 | 7 | 11.0 | $3M | 97 | 6 |
| Pet businesses | 63 | #552 of 2,200 | 6 | 9.5 | $819K | 93 | 3 |
| Restaurants and cafes | 63 | #653 of 2,405 | 53 | 83.5 | $391K | 105 | 12 |
| Clothing, shoes and laundry | 56 | #867 of 2,210 | 9 | 14.2 | $1.2M | 134 | Under 3 |
| Hair salons | 56 | #874 of 2,339 | 10 | 15.8 | $498K | 116 | Under 3 |
| Sit-down restaurants | 55 | #968 of 2,405 | 33 | 52.0 | $627K | 95 | 5 |
| Funeral homes | 50 | #712 of 1,472 | 5 | 7.9 | $218K | 32 | Under 3 |
| Gas stations | 49 | #1,233 of 2,358 | 11 | 17.3 | $1.7M | 72 | 10 |
| Grocery stores | 44 | #1,233 of 2,070 | 5 | 7.9 | $7M | 76 | 3 |
| Coffee shops and cafes | 44 | #1,248 of 2,063 | 6 | 9.5 | $3.4M | 93 | Under 3 |
| Grocery and convenience stores | 40 | #1,619 of 2,402 | 20 | 31.5 | $1.8M | 52 | 4 |
| Convenience stores | 39 | #1,526 of 2,261 | 9 | 14.2 | $3.9M | 50 | Under 3 |
| Doctors, dentists and clinics | Not scored | Not scored | 3 | 4.7 | $2.1M | 1,374 | 3 |
| Home repair trades | Not scored | Not scored | 3 | 4.7 | $5.3M | 220 | 7 |
| Pizza | Not scored | Not scored | 3 | 4.7 | $6.9M | 136 | 6 |
| Tire shops | Not scored | Not scored | 3 | 4.7 | $1.9M | 77 | Under 3 |
| Gyms | Not scored | Not scored | 2 | 3.2 | $1.8M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 3.2 | $1.8M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.2 | $8M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 3.2 | $5.3M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 3.2 | $2.5M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.2 | $2.5M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.2 | $2.5M | Too few | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 1.6 | $20.7M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.6 | $5M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.6 | $5.8M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.6 | $2.3M | Too few | 5 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.6 | $6.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.6 | $10.6M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.6 | $8.3M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 1.6 | $8.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.6 | $4.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.6 | $16M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Falls County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.8M | $914 | 95 |
| Gasoline and other fuels | $18.9M | $2,985 | 115 |
| Food away from home | $20.7M | $3,263 | 80 |
| Groceries | $35.1M | $5,538 | 88 |
| Personal care products and services | $5M | $785 | 78 |
| Child care and other personal services | $2.3M | $364 | 63 |
| Memberships, classes and admissions | $3.6M | $571 | 58 |
| Medical and dental services | $6.3M | $991 | 77 |
| Pets | $4.9M | $775 | 85 |
| Clothing, shoes and related services | $10.6M | $1,672 | 81 |
| Vehicle insurance | $16.2M | $2,548 | 130 |
| Home repairs, maintenance and insurance | $16M | $2,530 | 84 |
| Lawn care, cleaning and other household services | $8.3M | $1,313 | 93 |
| Rent and homeowner costs | $86.6M | $13,654 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Falls County
- Population, 2025 estimate
- 17,869+5.5% since 2020
- Households
- 6,344
- Median age
- 41.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 766 sq. mi.
- People per square mile
- 23
- Median household income
- $57,247+44.9% vs. 2015–2019, before inflation
- Average household income
- $78,153
- Median home value
- $110,900
- Jobs located here
- 2,692
- Daytime population
- 12,728Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Falls County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Falls County, TX growing?
Population estimates put Falls County at 17,869 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 6,344 households. Median household income rose 44.9% from the 2015–2019 survey, before inflation.
How much do households in Falls County, TX spend?
Households in Falls County spend about $86.6M a year on rent and homeowner costs, $35.1M on groceries and $20.7M on food away from home. Set against the U.S., households in Falls County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in Falls County, TX?
The highest Groundwork market scores in Falls County are for auto repair shops (80), auto repair and car care businesses (79) and real estate agents and brokers (74). Falls County ranks #109 of 2,378 scored counties for auto repair shops.
How does Falls County, TX compare with the U.S.?
The median household income in Falls County is $57,247 a year, 29% below the U.S. median of $80,734. The population rose 5.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $110,900, against $332,700 for the U.S. For its number of households, Falls County has the most map listings, relative to the U.S., for grocery and convenience stores (68% above the U.S. rate) and the fewest for salons, barbers and spas (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 19 of the 56 business types have a score in Falls County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Falls County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Falls County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.