Small-town market profile · Texas
Kingsville, TX area market data
How the Kingsville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 30,315
- −2.2% since 2020
- Households
- 11,853
- Median household income
- $61,292
- Median home value
- $161,300
- Jobs located here
- 10,003
- Highest market score
- 63
- Pet businesses, #108 of 527 scored small-town markets
A site report maps the competitors on map listings around any address in the Kingsville area by name and distance, and the households and spending within reach. Or open the report at the center of the Kingsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Kingsville area has an estimated 30,315 people and 11,853 households. Between 2020 and 2025, the population of the Kingsville area declined 2.2%, against +3.1% for the U.S. Median household income in the Kingsville area is $61,292, 24% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Kingsville area runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in the Kingsville area, pet businesses (63), real estate businesses (59) and real estate agents and brokers (57) have the highest Groundwork market scores. For pet businesses, that ranks #108 of 527 scored small-town markets.
The Kingsville area is made up of one county, Kleberg County. Against the U.S., map listings per household run highest for fast food and sandwich shops (2.1 times the U.S. rate) and lowest for real estate businesses (69% below the U.S. rate).
All 56 business types in the Kingsville area
Highest Groundwork market score first. Each score compares the Kingsville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 63 | #108 of 527 | 7 | 5.9 | $1.3M | 146 | 4 |
| Real estate | 59 | #138 of 536 | 14 | 11.8 | Index only | 264 | 9 |
| Real estate agents and brokers | 57 | #161 of 533 | 12 | 10.1 | Index only | 245 | 6 |
| Gas stations | 52 | #252 of 536 | 19 | 16.0 | $1.8M | 74 | 11 |
| Grocery stores | 47 | #296 of 506 | 9 | 7.6 | $7.3M | 78 | 3 |
| Home repair trades | 46 | #314 of 526 | 15 | 12.7 | $1.9M | 80 | 6 |
| Insurance agencies | 41 | #342 of 537 | 22 | 18.6 | $1.3M | 103 | 13 |
| Clothing and shoe stores | 41 | #346 of 536 | 18 | 15.2 | $1.1M | 85 | 4 |
| Grocery and convenience stores | 41 | #370 of 538 | 29 | 24.5 | $2.3M | 67 | 6 |
| Bakeries and dessert shops | 38 | #377 of 507 | 9 | 7.6 | $4.3M | 103 | 6 |
| Coffee shops and cafes | 37 | #404 of 529 | 16 | 13.5 | $2.4M | 65 | 3 |
| Pizza | 36 | #396 of 520 | 8 | 6.7 | $4.8M | 95 | 27 |
| Doctors, dentists and clinics | 35 | #413 of 538 | 70 | 59.1 | $164K | 107 | 27 |
| HVAC and plumbing | 34 | #392 of 476 | 11 | 9.3 | $2.6M | 55 | 6 |
| Clothing, shoes and laundry | 34 | #419 of 536 | 32 | 27.0 | $605K | 69 | 4 |
| Auto repair shops | 34 | #436 of 538 | 33 | 27.8 | $306K | 69 | 7 |
| Convenience stores | 31 | #433 of 529 | 18 | 15.2 | $3.6M | 46 | 3 |
| Dentists and orthodontists | 27 | #471 of 526 | 12 | 10.1 | $956K | 97 | 8 |
| Auto repair and car care | 27 | #472 of 538 | 59 | 49.8 | $171K | 64 | 16 |
| Nail salons | 25 | #341 of 387 | 6 | 5.1 | $1.5M | 92 | Under 3 |
| Primary care and pediatrics | 24 | #413 of 458 | 10 | 8.4 | $1.1M | 64 | 15 |
| Physical therapy | 20 | #380 of 400 | 11 | 9.3 | $1M | 43 | 4 |
| Tire shops | 19 | #404 of 431 | 7 | 5.9 | $1.4M | 58 | 4 |
| Gyms | 19 | #481 of 506 | 13 | 11.0 | $502K | 39 | 3 |
| Hair salons | 18 | #522 of 538 | 28 | 23.6 | $329K | 76 | Under 3 |
| Sit-down restaurants | 17 | #529 of 538 | 72 | 60.7 | $534K | 81 | 32 |
| Spas and skin care | 16 | #495 of 504 | 12 | 10.1 | $767K | 88 | Under 3 |
| Martial arts and dance studios | 14 | #367 of 378 | 6 | 5.1 | $1.1M | 54 | 4 |
| Restaurants and cafes | 14 | #531 of 538 | 152 | 128.2 | $253K | 68 | 63 |
| Child care and preschools | 13 | #443 of 454 | 11 | 9.3 | $380K | 38 | 15 |
| Laundromats | 12 | #147 of 150 | 7 | 5.9 | $2.8M | 22 | Under 3 |
| Optometrists and eye care | 12 | #389 of 400 | 7 | 5.9 | $1.6M | 52 | Under 3 |
| Fast food and sandwich shops | 12 | #522 of 537 | 33 | 27.8 | $1.2M | 38 | 27 |
| Salons, barbers and spas | 12 | #534 of 538 | 58 | 48.9 | $159K | 75 | Under 3 |
| Gyms, studios and classes | 11 | #527 of 535 | 21 | 17.7 | $311K | 47 | 7 |
| Barbershops | 10 | #363 of 377 | 12 | 10.1 | $767K | 41 | Under 3 |
| Car washes and detailing | 9 | #437 of 441 | 9 | 7.6 | $1.1M | 45 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.5 | $6.5M | 41 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.5 | $9.7M | 81 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.5 | $438K | 64 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.5 | $3M | 110 | 4 |
| Chiropractors | Not scored | Not scored | 2 | 1.7 | $5.7M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.7 | $5.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.7 | $5.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.7 | $3.3M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.8 | $15.2M | Too few | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 0.8 | $15.2M | Too few | 16 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $29M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $11.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 9 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Kingsville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.1M | $852 | 89 |
| Gasoline and other fuels | $33.5M | $2,829 | 109 |
| Food away from home | $38.5M | $3,246 | 80 |
| Groceries | $65.4M | $5,522 | 87 |
| Personal care products and services | $9.2M | $776 | 77 |
| Child care and other personal services | $4.2M | $353 | 61 |
| Memberships, classes and admissions | $6.5M | $550 | 56 |
| Medical and dental services | $11.5M | $968 | 75 |
| Pets | $9M | $757 | 83 |
| Clothing, shoes and related services | $19.4M | $1,633 | 79 |
| Vehicle insurance | $28.6M | $2,410 | 123 |
| Home repairs, maintenance and insurance | $29M | $2,449 | 81 |
| Lawn care, cleaning and other household services | $15.2M | $1,280 | 91 |
| Rent and homeowner costs | $160.1M | $13,503 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Kingsville area
- Population, 2025 estimate
- 30,315−2.2% since 2020
- Households
- 11,853
- Median age
- 31.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.8
- Land area
- 881 sq. mi.
- People per square mile
- 35
- Median household income
- $61,292
- Average household income
- $72,637
- Median home value
- $161,300
- Jobs located here
- 10,003
- Daytime population
- 27,479Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kingsville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Kingsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Kingsville area 1
- Kleberg County, TX30,579 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Kingsville, TX area growing?
Population estimates put the Kingsville area at 30,315 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 11,853 households.
How much do households in the Kingsville, TX area spend?
Households in the Kingsville area spend about $160.1M a year on rent and homeowner costs, $65.4M on groceries and $38.5M on food away from home. Set against the U.S., households in the Kingsville area spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in the Kingsville, TX area?
The highest Groundwork market scores in the Kingsville area are for pet businesses (63), real estate businesses (59) and real estate agents and brokers (57). The Kingsville area ranks #108 of 527 scored small-town markets for pet businesses.
How does the Kingsville, TX area compare with the U.S.?
The median household income in the Kingsville area is $61,292 a year, 24% below the U.S. median of $80,734. The population fell 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $161,300, against $332,700 for the U.S. For its number of households, the Kingsville area has the most map listings, relative to the U.S., for fast food and sandwich shops (2.1 times the U.S. rate) and the fewest for real estate businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in the Kingsville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kingsville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Kingsville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kingsville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.