County profile · Texas
Kleberg County, TX market data
How Kleberg County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 30,315
- −2.2% since 2020
- Households
- 11,853
- Median household income
- $61,292
- +40.2% vs. 2015–2019, before inflation
- Median home value
- $161,300
- Jobs located here
- 10,003
- Highest market score
- 63
- Pet businesses, #530 of 2,200 scored counties
A site report maps the competitors on map listings around any address in Kleberg County by name and distance, and the households and spending within reach. Or open the report at the center of Kleberg County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kleberg County has an estimated 30,315 people and 11,853 households. Between 2020 and 2025, the population of Kleberg County declined 2.2%, against +3.1% for the U.S. Median household income in Kleberg County is $61,292, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.2%, before inflation.
Relative to the U.S., household spending in Kleberg County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in Kleberg County, pet businesses (63), real estate businesses (57) and real estate agents and brokers (56) have the highest Groundwork market scores. For pet businesses, that ranks #530 of 2,200 scored counties.
Kleberg County is part of the Kingsville area. Against the U.S., map listings per household run highest for fast food and sandwich shops (2.1 times the U.S. rate) and lowest for real estate businesses (69% below the U.S. rate).
All 56 business types in Kleberg County
Highest Groundwork market score first. Each score compares Kleberg County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 63 | #530 of 2,200 | 7 | 5.9 | $1.3M | 146 | 4 |
| Real estate | 57 | #699 of 2,229 | 14 | 11.8 | Index only | 264 | 9 |
| Real estate agents and brokers | 56 | #723 of 2,176 | 12 | 10.1 | Index only | 245 | 6 |
| Grocery stores | 44 | #1,229 of 2,070 | 9 | 7.6 | $7.3M | 78 | 3 |
| Gas stations | 44 | #1,433 of 2,358 | 19 | 16.0 | $1.8M | 74 | 11 |
| Home repair trades | 42 | #1,410 of 2,057 | 15 | 12.7 | $1.9M | 80 | 6 |
| Insurance agencies | 38 | #1,530 of 2,272 | 22 | 18.6 | $1.3M | 103 | 13 |
| Grocery and convenience stores | 38 | #1,669 of 2,402 | 29 | 24.5 | $2.3M | 67 | 6 |
| Bakeries and dessert shops | 37 | #1,390 of 1,889 | 9 | 7.6 | $4.3M | 103 | 6 |
| Clothing and shoe stores | 36 | #1,537 of 2,087 | 18 | 15.2 | $1.1M | 85 | 4 |
| Coffee shops and cafes | 34 | #1,627 of 2,063 | 16 | 13.5 | $2.4M | 65 | 3 |
| Pizza | 32 | #1,712 of 2,090 | 8 | 6.7 | $4.8M | 95 | 27 |
| Auto repair shops | 32 | #1,963 of 2,378 | 33 | 27.8 | $306K | 69 | 7 |
| HVAC and plumbing | 31 | #1,484 of 1,707 | 11 | 9.3 | $2.6M | 55 | 6 |
| Clothing, shoes and laundry | 31 | #1,827 of 2,210 | 32 | 27.0 | $605K | 69 | 4 |
| Convenience stores | 30 | #1,806 of 2,261 | 18 | 15.2 | $3.6M | 46 | 3 |
| Doctors, dentists and clinics | 30 | #2,080 of 2,394 | 70 | 59.1 | $164K | 107 | 27 |
| Dentists and orthodontists | 28 | #1,683 of 1,886 | 12 | 10.1 | $956K | 97 | 8 |
| Nail salons | 23 | #1,209 of 1,328 | 6 | 5.1 | $1.5M | 92 | Under 3 |
| Primary care and pediatrics | 23 | #1,509 of 1,656 | 10 | 8.4 | $1.1M | 64 | 15 |
| Auto repair and car care | 23 | #2,229 of 2,401 | 59 | 49.8 | $171K | 64 | 16 |
| Gyms | 20 | #1,669 of 1,792 | 13 | 11.0 | $502K | 39 | 3 |
| Physical therapy | 19 | #1,358 of 1,422 | 11 | 9.3 | $1M | 43 | 4 |
| Tire shops | 16 | #1,444 of 1,530 | 7 | 5.9 | $1.4M | 58 | 4 |
| Spas and skin care | 16 | #1,729 of 1,769 | 12 | 10.1 | $767K | 88 | Under 3 |
| Hair salons | 15 | #2,272 of 2,339 | 28 | 23.6 | $329K | 76 | Under 3 |
| Sit-down restaurants | 14 | #2,377 of 2,405 | 72 | 60.7 | $534K | 81 | 32 |
| Gyms, studios and classes | 13 | #2,039 of 2,088 | 21 | 17.7 | $311K | 47 | 7 |
| Restaurants and cafes | 13 | #2,378 of 2,405 | 152 | 128.2 | $253K | 68 | 63 |
| Martial arts and dance studios | 12 | #1,303 of 1,334 | 6 | 5.1 | $1.1M | 54 | 4 |
| Fast food and sandwich shops | 12 | #2,177 of 2,222 | 33 | 27.8 | $1.2M | 38 | 27 |
| Salons, barbers and spas | 12 | #2,360 of 2,385 | 58 | 48.9 | $159K | 75 | Under 3 |
| Car washes and detailing | 9 | #1,432 of 1,451 | 9 | 7.6 | $1.1M | 45 | Under 3 |
| Child care and preschools | 9 | #1,586 of 1,611 | 11 | 9.3 | $380K | 38 | 15 |
| Optometrists and eye care | 8 | #1,277 of 1,302 | 7 | 5.9 | $1.6M | 52 | Under 3 |
| Barbershops | 7 | #1,328 of 1,356 | 12 | 10.1 | $767K | 41 | Under 3 |
| Laundromats | 5 | #780 of 785 | 7 | 5.9 | $2.8M | 22 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.5 | $6.5M | 41 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.5 | $9.7M | 81 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.5 | $438K | 64 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.5 | $3M | 110 | 4 |
| Chiropractors | Not scored | Not scored | 2 | 1.7 | $5.7M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.7 | $5.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.7 | $5.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.7 | $3.3M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 0.8 | $15.2M | Too few | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 0.8 | $15.2M | Too few | 16 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $29M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $11.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 9 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Kleberg County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.1M | $852 | 89 |
| Gasoline and other fuels | $33.5M | $2,829 | 109 |
| Food away from home | $38.5M | $3,246 | 80 |
| Groceries | $65.4M | $5,522 | 87 |
| Personal care products and services | $9.2M | $776 | 77 |
| Child care and other personal services | $4.2M | $353 | 61 |
| Memberships, classes and admissions | $6.5M | $550 | 56 |
| Medical and dental services | $11.5M | $968 | 75 |
| Pets | $9M | $757 | 83 |
| Clothing, shoes and related services | $19.4M | $1,633 | 79 |
| Vehicle insurance | $28.6M | $2,410 | 123 |
| Home repairs, maintenance and insurance | $29M | $2,449 | 81 |
| Lawn care, cleaning and other household services | $15.2M | $1,280 | 91 |
| Rent and homeowner costs | $160.1M | $13,503 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kleberg County
- Population, 2025 estimate
- 30,315−2.2% since 2020
- Households
- 11,853
- Median age
- 31.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.8
- Land area
- 881 sq. mi.
- People per square mile
- 35
- Median household income
- $61,292+40.2% vs. 2015–2019, before inflation
- Average household income
- $72,637
- Median home value
- $161,300
- Jobs located here
- 10,003
- Daytime population
- 27,479Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kleberg County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kleberg County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Kleberg County, TX growing?
Population estimates put Kleberg County at 30,315 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 11,853 households. Median household income rose 40.2% from the 2015–2019 survey, before inflation.
How much do households in Kleberg County, TX spend?
Households in Kleberg County spend about $160.1M a year on rent and homeowner costs, $65.4M on groceries and $38.5M on food away from home. Set against the U.S., households in Kleberg County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in Kleberg County, TX?
The highest Groundwork market scores in Kleberg County are for pet businesses (63), real estate businesses (57) and real estate agents and brokers (56). Kleberg County ranks #530 of 2,200 scored counties for pet businesses.
How does Kleberg County, TX compare with the U.S.?
The median household income in Kleberg County is $61,292 a year, 24% below the U.S. median of $80,734. The population fell 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $161,300, against $332,700 for the U.S. For its number of households, Kleberg County has the most map listings, relative to the U.S., for fast food and sandwich shops (2.1 times the U.S. rate) and the fewest for real estate businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Kleberg County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kleberg County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kleberg County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kleberg County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.