Fitness and classes · County · Texas
Gyms and studios in Hays County, TX
The gyms and studios in Hays County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,362 of 2,088 scored counties
#81 of 143 scored counties in Texas
- Listings
- 187
- 33 chain locations (18%)
- Official establishments
- 82
- +64.0% since 2019
- Household spending a year
- $89.9M
- On memberships, classes and admissions · $900 a household
- Spending per listing
- $481K
- 27% below the U.S.
- Listings per 10k households
- 18.7
- 26% above the U.S.
- Population, 2025
- 304,390
- +24.8% since 2020
See the gyms and studios around any address in Hays County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hays County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $900 per household (8% below the U.S. average), households in Hays County spend about $89.9M a year on memberships, classes and admissions. Spread across 187 gyms and studios, that is $481K per location, 27% below the U.S. figure of $662K.
Hays County has 187 gyms and studios on map listings as of September 2026. Of those, 33 are chain locations, or 18%, against 20% across the U.S. Per 10,000 households, that is 18.7, 26% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Hays County was 82 in 2023, up 64.0% from 2019. That is one for every 1,218 households, against one for every 1,641 across the U.S. Since fiscal 2022, 15 SBA-backed loans worth $13.6M have gone to businesses classed as fitness centers and recreation instruction in Hays County.
Population estimates put the population change in Hays County from 2020 to 2025 at +24.8%, faster than the U.S. (+3.1%). For gyms and studios, Hays County has a Groundwork market score of 44 (lower middle): #1,362 of 2,088 scored counties and #81 of 143 scored counties in Texas.
How Hays County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hays County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.7 | 15.0 | 14.9 |
| Spending per listing | $481K | $539K | $662K |
| Households per official establishment | 1,218 | 1,718 | 1,641 |
| Official establishment growth, 2019–2023 | +64.0% | +19.7% | +8.2% |
| Population growth, 2020–2025 | +24.8% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $900 | $810 | $983 |
| Median household income | $89,097 | $78,476 | $80,734 |
| Groundwork market score | 44 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50 → 82+64.0% over the period
- Employees, 2023
- 822
- Annual payroll, 2023
- $14.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 18733 chain locations
- Listings at the U.S. rate for this spending
- 136The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 15
- Amount
- $13.6M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Hays County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hays County
- Population, 2025 estimate
- 304,390+24.8% since 2020
- Households
- 99,849
- Median age
- 35.9
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.0
- Land area
- 677 sq. mi.
- People per square mile
- 397
- Median household income
- $89,097+29.7% vs. 2015–2019, before inflation
- Average household income
- $117,554
- Median home value
- $399,800
- Jobs located here
- 86,425
- Daytime population
- 232,827Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hays County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Hays County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Texas
Every Texas market ranked →The highest-scoring counties in Texas for gyms and studios, numbered among those based in Texas, with Hays County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chambers County, TX | 91 | 15 | 8.7 | $1.2M | +22.6% | #10 of 2,088 |
| 2Medina County, TX | 81 | 13 | 7.3 | $996K | +11.4% | #58 of 2,088 |
| 3Grimes County, TX | 80 | 5 | 4.9 | $1.3M | +16.3% | #65 of 2,088 |
| 4Lampasas County, TX | 80 | 7 | 8.3 | $943K | +9.0% | #70 of 2,088 |
| 5Llano County, TX | 78 | 9 | 8.4 | $905K | +9.5% | #95 of 2,088 |
| 6Waller County, TX | 76 | 14 | 7.6 | $1.1M | +21.9% | #122 of 2,088 |
| 7Gaines County, TX | 75 | 6 | 8.7 | $853K | +10.4% | #140 of 2,088 |
| 8Polk County, TX | 74 | 13 | 6.7 | $893K | +5.9% | #163 of 2,088 |
| 9Burleson County, TX | 73 | 5 | 6.3 | $1.1M | +16.2% | #174 of 2,088 |
| 10Hardin County, TX | 73 | 22 | 9.9 | $752K | +4.2% | #189 of 2,088 |
| 81Hays County, TX | 44 | 187 | 18.7 | $481K | +24.8% | #1,362 of 2,088 |
Other business types in Hays County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes44
- Gyms47
- Yoga, Pilates and fitness studios44
- Martial arts and dance studios52
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Hays County, TX?
Map listings as of September 2026 show 187 gyms and studios in Hays County. 33 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 82 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 64.0% from 2019.
How much do households in Hays County, TX spend on memberships, classes and admissions?
About $89.9M a year, or $900 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 187 gyms and studios on map listings, it comes to $481K per location. It is estimated from the incomes of the 99,849 households in Hays County and national spending patterns by income.
How does Hays County, TX compare with the U.S. for gyms and studios?
Hays County has 18.7 gyms and studios per 10,000 households, 26% above the U.S. rate of 14.9. Spending per location is $481K, 27% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Hays County would have about 136, against 187 on map listings. There is one business with payroll in the industry for every 1,218 households, against one for every 1,641 across the U.S. The official count rose 64.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is Hays County, TX growing?
Population estimates put Hays County at 304,390 people in 2025, up 24.8% since 2020, faster than the U.S. (+3.1%). It has 99,849 households. The median household income in Hays County is $89,097 a year, 10% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hays County scores 44 for gyms and studios (lower middle), #1,362 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hays County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Hays County
Screening a site or an acquisition in Hays County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hays County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.